[{"data":1,"prerenderedAt":169},["ShallowReactive",2],{"work-seatgeek":3},{"page":4,"next":145},{"id":5,"published":6,"lastPublished":7,"slug":8,"title":9,"industries":10,"services":15,"featuredMedia":25,"intro":43,"blocks":58,"seo":140},"ayZx14kPTA2QNLDMo_exrQ","2025-03-13T15:54:16+00:00","2026-04-24T18:30:18+01:00","seatgeek","SeatGeek",[11],{"id":12,"slug":13,"title":14},"JMxCxbpdRdadjqEMQyLKeQ","entertainment","Entertainment",[16,21],{"type":17,"id":18,"slug":19,"title":20},"service","AGUQhKnGSTWxJaq_kyUkkg","media","Media",{"type":17,"id":22,"slug":23,"title":24},"EWAFtGOARDWk_0r0-9qzmg","measurement","Measurement",{"id":26,"alt":27,"title":27,"focalPoint":28,"width":30,"height":31,"thumbnail":32,"small":33,"medium":34,"responsiveImage":35,"video":27},"K-ytnyzVSqCVgMBiUvsb-A",null,{"x":29,"y":29},0.5,1680,858,"https://www.datocms-assets.com/151374/1741880627-seatgeek.png?auto=format&fit=max&h=600&q=75&w=600","https://www.datocms-assets.com/151374/1741880627-seatgeek.png?auto=format&fit=max&h=900&q=75&w=900","https://www.datocms-assets.com/151374/1741880627-seatgeek.png?auto=format&fit=max&h=1500&lossless=false&q=75&w=1500",{"srcSet":36,"webpSrcSet":37,"sizes":38,"src":39,"width":30,"height":31,"aspectRatio":40,"alt":27,"title":27,"base64":41,"bgColor":42},"https://www.datocms-assets.com/151374/1741880627-seatgeek.png?auto=format&dpr=0.25&fit=max&h=2440&lossless=false&q=75&w=2440 420w,https://www.datocms-assets.com/151374/1741880627-seatgeek.png?auto=format&dpr=0.5&fit=max&h=2440&lossless=false&q=75&w=2440 840w,https://www.datocms-assets.com/151374/1741880627-seatgeek.png?auto=format&dpr=0.75&fit=max&h=2440&lossless=false&q=75&w=2440 1260w,https://www.datocms-assets.com/151374/1741880627-seatgeek.png?auto=format&fit=max&h=2440&lossless=false&q=75&w=2440 1680w","","(max-width: 1680px) 100vw, 1680px","https://www.datocms-assets.com/151374/1741880627-seatgeek.png?auto=format&fit=max&h=2440&lossless=false&q=75&w=2440",1.9580419580419581,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBxQODgoODQ0NDQ0NDhYNDQ0NDRELFgkNFxcZGBYfFhUaHysjGh0oHRYWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdFh07Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAVAAEBAAAAAAAAAAAAAAAAAAADAP/EABYQAQEBAAAAAAAAAAAAAAAAAAABAv/EABYBAQEBAAAAAAAAAAAAAAAAAAUEA//EABkRAAIDAQAAAAAAAAAAAAAAAAACAQURA//aAAwDAQACEQMRAD8APQ6TQ6N6DlarYUSTOJLXRtP/2Q==","#f55645",{"title":44,"subtitle":45,"text":46},"Leveraging Affiliate Technology to Revolutionize Returns","Affiliate migration and CPA strategy overhaul saved $1M in fees and drove massive ROAS growth.",{"value":47},{"schema":48,"document":49},"dast",{"type":50,"children":51},"root",[52],{"type":53,"children":54},"paragraph",[55],{"type":56,"value":57},"span","SeatGeek partnered with New Engen to enhance its affiliate marketing program, aligning with a broader company vision of optimizing performance and profitability.",[59],{"id":60,"type":61,"immerse":62,"inspire":75,"implement":88,"impact":118,"impactStats":127},"e5GyXheNTfa5DcTtCnjhJA","process_content_block",{"blocks":63,"value":64},[],{"schema":48,"document":65},{"type":50,"children":66},[67,71],{"type":53,"children":68},[69],{"type":56,"value":70},"New Engen partnered with SeatGeek to conduct a comprehensive review of its affiliate program, including an evaluation of the current tracking platform and account structure.  This assessment highlighted opportunities to enhance efficiency and scalability.",{"type":53,"children":72},[73],{"type":56,"value":74},"The existing platform presented two key challenges: limited access to advanced commissioning tools that could optimize partner payouts and a fee structure tied to a percentage of program revenue, which became increasingly cost-intensive as the program grew.",{"blocks":76,"value":77},[],{"schema":48,"document":78},{"type":50,"children":79},[80,84],{"type":53,"children":81},[82],{"type":56,"value":83},"Together with SeatGeek’s team, New Engen identified that the existing tracking platform's capabilities could be enhanced to better align with SeatGeek’s business objectives. New Engen’s extensive affiliate knowledge and experience with the industry’s leading platforms informed their recommendation to migrate SeatGeek over to impact.com.",{"type":53,"children":85},[86],{"type":56,"value":87},"The technology capabilities within impact.com would better support SeatGeek’s goal to reduce costs and pay partners based on incremental value. Additionally, New Engen was able to negotiate with impact.com on a flat monthly SaaS fee, which would dramatically reduce costs incurred by the previous percent-of-revenue model.",{"blocks":89,"value":106},[90],{"id":91,"type":92,"items":93},"X76ESQFaQOe9Hx91eAJYgA","accordion_block",[94,98,102],{"id":95,"text":96,"title":97},"IOf7WocDTwGweCx4_ss5-Q","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Low to mid funnel partners received lower CPAs, while content publishers received higher CPAs. CPAs were also lowered across primary tickets and existing customer orders.\u003C/span>\u003C/p>","Realigned CPA approach.",{"id":99,"text":100,"title":101},"FilqHfJNS9mJhL7CWvvk0Q","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Layered in impact.com’s dynamic commissioning features.\u003C/span>\u003C/p>","Implemented dynamic commissioning.",{"id":103,"text":104,"title":105},"NBWfLS2dQSmwcMH8Uj8wag","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Enabled 0% commission for transactions using unapproved codes.\u003C/span>\u003C/p>","Used new commissioning tactics.",{"schema":48,"document":107},{"type":50,"children":108},[109,113,115],{"type":53,"children":110},[111],{"type":56,"value":112},"Throughout the migration, New Engen worked with SeatGeek’s developers to ensure all required tracking parameters were in place. Upon completing a thorough analysis of each migrated partner, the team worked with SeatGeek’s Director of Growth Marketing to develop a new CPA strategy that leveraged impact.com’s dynamic commissioning capabilities. New Engen then adjusted partner CPAs using the following methodology:",{"item":91,"type":114},"block",{"type":53,"children":116},[117],{"type":56,"value":37},{"blocks":119,"value":120},[],{"schema":48,"document":121},{"type":50,"children":122},[123],{"type":53,"children":124},[125],{"type":56,"value":126},"Migrating to impact.com and deploying a new CPA structure using the platform's dynamic commissioning functionality enabled New Engen to drive immediate, game-changing results for SeatGeek. Over a four month period, SeatGeek saved $1M in technology fees and saw a +113% increase in Affiliate Channel ROAS.",[128,134],{"id":129,"stat":130,"text":131,"theme":132},"dv8cgepzRu28NsCR4iTP5w","$1M","Saved in Technology Fees",{"hex":133},"#CCE561",{"id":135,"stat":136,"text":137,"theme":138},"BA_57nEVR3a07he-3WMAwQ","+113%","Increase in Affiliate Channel ROAS",{"hex":139},"#CCE0D9",{"title":141,"description":142,"image":143},"SeatGeek Boosts ROAS +113% with Affiliate Strategy","Discover how New Engen helped SeatGeek cut $1M in fees and increase ROAS by +113% through strategic affiliate migration and CPA optimization.",{"url":144},"https://www.datocms-assets.com/151374/1742161482-seat-geek.png",{"id":146,"slug":147,"title":148,"industries":149,"featuredMedia":158},"dnf4F2hSRmyMHCzH2e1SgA","oreo","OREO",[150,154],{"id":151,"slug":152,"title":153},"KplDUhgpRKmC5c8oAS01Fg","food-beverage","Food & Beverage",{"id":155,"slug":156,"title":157},"EXYQ8UpQQF6y-K5xABjuhA","cpg","CPG",{"id":159,"alt":27,"title":27,"focalPoint":160,"width":30,"height":31,"thumbnail":161,"small":162,"medium":163,"responsiveImage":164,"video":27},"AmnRfzHVTyGAITnvANDM_Q",{"x":29,"y":29},"https://www.datocms-assets.com/151374/1742221849-untitled-design-28.png?auto=format&fit=max&h=600&q=75&w=600","https://www.datocms-assets.com/151374/1742221849-untitled-design-28.png?auto=format&fit=max&h=900&q=75&w=900","https://www.datocms-assets.com/151374/1742221849-untitled-design-28.png?auto=format&fit=max&h=1500&lossless=false&q=75&w=1500",{"srcSet":165,"webpSrcSet":37,"sizes":38,"src":166,"width":30,"height":31,"aspectRatio":40,"alt":27,"title":27,"base64":167,"bgColor":168},"https://www.datocms-assets.com/151374/1742221849-untitled-design-28.png?auto=format&dpr=0.25&fit=max&h=2440&lossless=false&q=75&w=2440 420w,https://www.datocms-assets.com/151374/1742221849-untitled-design-28.png?auto=format&dpr=0.5&fit=max&h=2440&lossless=false&q=75&w=2440 840w,https://www.datocms-assets.com/151374/1742221849-untitled-design-28.png?auto=format&dpr=0.75&fit=max&h=2440&lossless=false&q=75&w=2440 1260w,https://www.datocms-assets.com/151374/1742221849-untitled-design-28.png?auto=format&fit=max&h=2440&lossless=false&q=75&w=2440 1680w","https://www.datocms-assets.com/151374/1742221849-untitled-design-28.png?auto=format&fit=max&h=2440&lossless=false&q=75&w=2440","data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgPERYLDhsNDQ0NEBEPDQ0YFx8ZGCITFhUmHysjGh0oHRUWJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0OHDscFhw7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAABAwQA/8QAHhAAAgICAgMAAAAAAAAAAAAAAQIAAwQSBUERISL/xAAWAQEBAQAAAAAAAAAAAAAAAAAGBAP/xAAbEQABBAMAAAAAAAAAAAAAAAASAAECAxEhMf/aAAwDAQACEQMRAD8AXmco5XUiRNl/Hg9ynlaUWz0JEa1OsssnEeLOrJIllFexmjc6lUwgRDDtkok+klrdxZf/2Q==","#d13504",1780339427399]