[{"data":1,"prerenderedAt":258},["ShallowReactive",2],{"work-oreo":3},{"page":4,"next":238},{"id":5,"published":6,"lastPublished":7,"slug":8,"title":9,"industries":10,"services":19,"featuredMedia":33,"intro":51,"blocks":70,"seo":233},"dnf4F2hSRmyMHCzH2e1SgA","2025-03-12T15:50:17+00:00","2026-04-24T18:30:40+01:00","oreo","OREO",[11,15],{"id":12,"slug":13,"title":14},"KplDUhgpRKmC5c8oAS01Fg","food-beverage","Food & Beverage",{"id":16,"slug":17,"title":18},"EXYQ8UpQQF6y-K5xABjuhA","cpg","CPG",[20,25,29],{"type":21,"id":22,"slug":23,"title":24},"service","eL_MSLaoRKG4ynQvDhW-fA","influencer","Influencer",{"type":21,"id":26,"slug":27,"title":28},"AGUQhKnGSTWxJaq_kyUkkg","media","Media",{"type":21,"id":30,"slug":31,"title":32},"WwMP51v-Rd6h4auUEX_SOA","creator-for-commerce","Creator for Commerce",{"id":34,"alt":35,"title":35,"focalPoint":36,"width":38,"height":39,"thumbnail":40,"small":41,"medium":42,"responsiveImage":43,"video":35},"AmnRfzHVTyGAITnvANDM_Q",null,{"x":37,"y":37},0.5,1680,858,"https://www.datocms-assets.com/151374/1742221849-untitled-design-28.png?auto=format&fit=max&h=600&q=75&w=600","https://www.datocms-assets.com/151374/1742221849-untitled-design-28.png?auto=format&fit=max&h=900&q=75&w=900","https://www.datocms-assets.com/151374/1742221849-untitled-design-28.png?auto=format&fit=max&h=1500&lossless=false&q=75&w=1500",{"srcSet":44,"webpSrcSet":45,"sizes":46,"src":47,"width":38,"height":39,"aspectRatio":48,"alt":35,"title":35,"base64":49,"bgColor":50},"https://www.datocms-assets.com/151374/1742221849-untitled-design-28.png?auto=format&dpr=0.25&fit=max&h=2440&lossless=false&q=75&w=2440 420w,https://www.datocms-assets.com/151374/1742221849-untitled-design-28.png?auto=format&dpr=0.5&fit=max&h=2440&lossless=false&q=75&w=2440 840w,https://www.datocms-assets.com/151374/1742221849-untitled-design-28.png?auto=format&dpr=0.75&fit=max&h=2440&lossless=false&q=75&w=2440 1260w,https://www.datocms-assets.com/151374/1742221849-untitled-design-28.png?auto=format&fit=max&h=2440&lossless=false&q=75&w=2440 1680w","","(max-width: 1680px) 100vw, 1680px","https://www.datocms-assets.com/151374/1742221849-untitled-design-28.png?auto=format&fit=max&h=2440&lossless=false&q=75&w=2440",1.9580419580419581,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgPERYLDhsNDQ0NEBEPDQ0YFx8ZGCITFhUmHysjGh0oHRUWJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0OHDscFhw7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAABAwQA/8QAHhAAAgICAgMAAAAAAAAAAAAAAQIAAwQSBUERISL/xAAWAQEBAQAAAAAAAAAAAAAAAAAGBAP/xAAbEQABBAMAAAAAAAAAAAAAAAASAAECAxEhMf/aAAwDAQACEQMRAD8AXmco5XUiRNl/Hg9ynlaUWz0JEa1OsssnEeLOrJIllFexmjc6lUwgRDDtkok+klrdxZf/2Q==","#d13504",{"title":52,"subtitle":53,"text":54},"Mondelēz OREO | Creator-Led Strategy Drives Seasonal Shopper Engagement","Our creator-led strategy elevated OREO’s Halloween presence, exceeding engagement goals and driving a 207% increase in cart transfers.",{"value":55},{"schema":56,"document":57},"dast",{"type":58,"children":59},"root",[60,66],{"type":61,"children":62},"paragraph",[63],{"type":64,"value":65},"span","The food and beverage industry thrives on seasonal trends, where brands must continuously innovate to capture consumer attention. Mondelēz, the maker of OREO, sought to capitalize on the Halloween season by positioning OREO as a must-have treat for festive activities. The challenge was to increase in-store and online sales at a major mass retailer through a campaign that would inspire new purchase occasions.",{"type":61,"children":67},[68],{"type":64,"value":69},"Mondelēz turned to New Engen to craft a creator-led content strategy that would resonate with shoppers at this major mass retailer. By harnessing high-quality storytelling, targeted media amplification, and an engaging creator network, we set out to establish OREO Halloween cookies as a seasonal tradition, driving both conversion and brand affinity.",[71,163,192,208],{"id":72,"type":73,"immerse":74,"inspire":87,"implement":96,"impact":135,"impactStats":144},"J3qwRmXeQcWYXhpvWjd11Q","process_content_block",{"blocks":75,"value":76},[],{"schema":56,"document":77},{"type":58,"children":78},[79,83],{"type":61,"children":80},[81],{"type":64,"value":82},"Understanding shopper behavior at this major mass retailer and the role of seasonal food traditions was essential to our approach. We conducted a deep dive into consumer insights, analyzing purchase data, social media trends, and competitor benchmarks. The research highlighted an opportunity to position OREO beyond just a snack—as a creative ingredient for seasonal DIY activities.",{"type":61,"children":84},[85],{"type":64,"value":86},"To execute an authentic and high-impact campaign, we partnered with the retailer’s core audience: parents and Halloween enthusiasts. We recruited creators who embodied this demographic, ensuring that the campaign would feel natural and engaging within their content ecosystems. Through these insights, we aligned our strategy with shoppers' interest in family-friendly, hands-on holiday experiences.",{"blocks":88,"value":89},[],{"schema":56,"document":90},{"type":58,"children":91},[92],{"type":61,"children":93},[94],{"type":64,"value":95},"Consumer research revealed that Halloween shoppers actively seek DIY ideas and engaging activities for kids. This insight led us to focus on OREO cookie carving—a playful, mess-free alternative to pumpkin carving. Our team collaborated with hand-selected creators to produce content that was not only visually captivating but also seamlessly integrated OREO into the seasonal tradition.We strategically amplified this content across Meta platforms, targeting users interested in Halloween, parenting, DIY crafts, and sweet treats. By leveraging engaging, high-quality video content, we ensured that shoppers at this major mass retailer saw OREO as an essential seasonal purchase. Our deep understanding of seasonality, audience behavior, and platform-specific engagement trends enabled us to maximize conversion rates and engagement.",{"blocks":97,"value":126},[98],{"id":99,"type":100,"items":101},"QSZv3ditSD-YfMmpXZ__HA","accordion_block",[102,106,110,114,118,122],{"id":103,"text":104,"title":105},"EaofQYZoT_usHyp0W2SfCg","\u003Cdiv data-slate-fragment=\"JTVCJTdCJTIydHlwZSUyMiUzQSUyMnBhcmFncmFwaCUyMiUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydGV4dCUyMiUzQSUyMkFsbG9jYXRlZCUyMHNwZW5kJTIwYWNyb3NzJTIwTWV0YSUyMHBsYXRmb3JtcyUyQyUyMGVuc3VyaW5nJTIwbWF4aW11bSUyMHJlYWNoJTIwYW5kJTIwaGlnaCUyMGNvbnZlcnNpb24lMjByYXRlcyUyMHRocm91Z2glMjB0aGUlMjByZXRhaWxlciVFMiU4MCU5OXMlMjBvbmxpbmUlMjBjYXJ0aW5nJTIwc3lzdGVtLiUyMiU3RCU1RCU3RCU1RA==\">\n\u003Cp>Allocated spend across Meta platforms, ensuring maximum reach and high conversion rates through the retailer’s online carting system.\u003C/p>\n\u003C/div>","Optimized Oreo's media investment.",{"id":107,"text":108,"title":109},"CveUOOyKSm6VgJaXOeueqw","\u003Cdiv data-slate-fragment=\"JTVCJTdCJTIydHlwZSUyMiUzQSUyMnBhcmFncmFwaCUyMiUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydGV4dCUyMiUzQSUyMlBhcnRuZXJlZCUyMHdpdGglMjBoaWdoLXF1YWxpdHklMjBjcmVhdG9ycyUyMHRvJTIwcHJvZHVjZSUyMHZpc3VhbGx5JTIwZW5nYWdpbmclMjBIYWxsb3dlZW4tdGhlbWVkJTIwY29udGVudCUyQyUyMGludGVncmF0aW5nJTIwT1JFTyUyMGFzJTIwYSUyMGtleSUyMHNlYXNvbmFsJTIwZWxlbWVudC4lMjIlN0QlNUQlN0QlNUQ=\">\n\u003Cp>Partnered with high-quality creators to produce visually engaging Halloween-themed content, integrating OREO as a key seasonal element.\u003C/p>\n\u003C/div>","Maximized creator impact.",{"id":111,"text":112,"title":113},"ZuebFycgTAOlDP6DqeF4Wg","\u003Cdiv data-slate-fragment=\"JTVCJTdCJTIydHlwZSUyMiUzQSUyMnBhcmFncmFwaCUyMiUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydGV4dCUyMiUzQSUyMkNyZWF0ZWQlMjB0dXRvcmlhbC1zdHlsZSUyMHZpZGVvcyUyQyUyMGludGVyYWN0aXZlJTIwc3Rvcnl0ZWxsaW5nJTIwZm9ybWF0cyUyQyUyMGFuZCUyMHZpc3VhbGx5JTIwYXBwZWFsaW5nJTIwc2Vhc29uYWwlMjBhZXN0aGV0aWNzJTIwdG8lMjBlbmhhbmNlJTIwZW5nYWdlbWVudC4lMjIlN0QlNUQlN0QlNUQ=\">\n\u003Cp>Created tutorial-style videos, interactive storytelling formats, and visually appealing seasonal aesthetics to enhance engagement.\u003C/p>\n\u003C/div>","Strategically developed content.",{"id":115,"text":116,"title":117},"Pa83RHmGRv-fdQC8TocqGg","\u003Cdiv data-slate-fragment=\"JTVCJTdCJTIydHlwZSUyMiUzQSUyMnBhcmFncmFwaCUyMiUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydGV4dCUyMiUzQSUyMkZvY3VzZWQlMjBvbiUyMGZhbWlseS1jZW50cmljJTIwRElZJTIwY29udGVudCUyQyUyMGFwcGVhbGluZyUyMGRpcmVjdGx5JTIwdG8lMjBwYXJlbnRzJTIwYW5kJTIwaG9saWRheSUyMGVudGh1c2lhc3RzJTIwc2Vla2luZyUyMGNyZWF0aXZlJTIwc2Vhc29uYWwlMjBpZGVhcy4lMjIlN0QlMkMlN0IlMjJ0ZXh0JTIyJTNBJTIyVCUyMiUyQyUyMnN0cm9uZyUyMiUzQXRydWUlN0QlNUQlN0QlNUQ=\">\n\u003Cp>Focused on family-centric DIY content, appealing directly to parents and holiday enthusiasts seeking creative seasonal ideas.\u003C/p>\n\u003C/div>","Targeted shoppers at a major mass retailer.",{"id":119,"text":120,"title":121},"CACr6lnbTH2wmkx41V_BUg","\u003Cdiv data-slate-fragment=\"JTVCJTdCJTIydHlwZSUyMiUzQSUyMnBhcmFncmFwaCUyMiUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydGV4dCUyMiUzQSUyMkV4cGVyaW1lbnRlZCUyMHdpdGglMjBkaWZmZXJlbnQlMjB2aWRlbyUyMGR1cmF0aW9ucyUyQyUyMGZpbmRpbmclMjB0aGF0JTIwbG9uZ2VyJTIwdmlkZW9zJTIwZHJvdmUlMjBoaWdoZXIlMjBlbmdhZ2VtZW50JTIyJTdEJTVEJTdEJTVE\">\n\u003Cp>Experimented with different video durations, finding that longer videos drove higher engagement.\u003C/p>\n\u003C/div>","Tested video lengths for engagement.",{"id":123,"text":124,"title":125},"I7LPGfZaRm-nKS0J1f_soQ","\u003Cdiv data-slate-fragment=\"JTVCJTdCJTIydHlwZSUyMiUzQSUyMnBhcmFncmFwaCUyMiUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydGV4dCUyMiUzQSUyMlJlZmluZWQlMjBtZXNzYWdpbmclMjBhbmQlMjB2aXN1YWwlMjBlbGVtZW50cyUyMGJhc2VkJTIwb24lMjByZWFsLXRpbWUlMjBwZXJmb3JtYW5jZSUyMGRhdGElMjB0byUyMG9wdGltaXplJTIwZm9yJTIwaGlnaGVyJTIwZW5nYWdlbWVudCUyMGFuZCUyMGNvbnZlcnNpb24uJTIyJTdEJTVEJTdEJTVE\">\n\u003Cp>Refined messaging and visual elements based on real-time performance data to optimize for higher engagement and conversion.\u003C/p>\n\u003C/div>","A/B tested creative formats.",{"schema":56,"document":127},{"type":58,"children":128},[129,133],{"type":61,"children":130},[131],{"type":64,"value":132},"Using the following tactics, we executed a multi-faceted media and creative strategy that brought our insights to life and delivered measurable impact:",{"item":99,"type":134},"block",{"blocks":136,"value":137},[],{"schema":56,"document":138},{"type":58,"children":139},[140],{"type":61,"children":141},[142],{"type":64,"value":143},"The campaign demonstrated the power of seasonal storytelling, creator-driven engagement, and strategic digital media execution. By integrating compelling content with targeted paid amplification, Mondelēz OREO successfully positioned itself as a Halloween staple, making this campaign a repeatable blueprint for future seasonal initiatives. Our strategic approach drove record-breaking engagement and far surpassed initial performance goals: generating $810K Total Cart Revenue and driving 10.7X Cart Return on Investment (cROI).",[145,151,157],{"id":146,"stat":147,"text":148,"theme":149},"UU8gm9g2T86Dcun0nn0iZQ","$810K","Total Cart Value Generated",{"hex":150},"#CCE561",{"id":152,"stat":153,"text":154,"theme":155},"D3Sd587FTcC5ST8kT_vlgA","+207%","Cart Transfer Goal Achievement",{"hex":156},"#FF9C94",{"id":158,"stat":159,"text":160,"theme":161},"ZfW9m8IKSmG3GKcIlV0Shw","10.7X","cROI (Cart Return on Investment)",{"hex":162},"#CCE0D9",{"id":164,"type":165,"items":166,"offset":191,"dark":191},"QeFw2W7UQRG5e_QP0S-eRg","media_cols_block",[167,179],{"id":168,"alt":35,"title":35,"focalPoint":35,"width":169,"height":170,"thumbnail":171,"small":172,"medium":173,"responsiveImage":35,"video":174},"ZVgjOjj2S7yDUg9fgoPHUg",608,1080,"https://www.datocms-assets.com/151374/1741794583-mdlz_oreo_walmart_2024_the_squeaky_mixer-1_19.mp4?auto=format&fit=max&h=600&q=75&w=600","https://www.datocms-assets.com/151374/1741794583-mdlz_oreo_walmart_2024_the_squeaky_mixer-1_19.mp4?auto=format&fit=max&h=900&q=75&w=900","https://www.datocms-assets.com/151374/1741794583-mdlz_oreo_walmart_2024_the_squeaky_mixer-1_19.mp4?auto=format&fit=max&h=1500&lossless=false&q=75&w=1500",{"mp4low":175,"mp4medium":176,"mp4high":177,"width":169,"height":170,"thumbnailUrl":178,"title":35},"https://stream.mux.com/euH33vy5hDiYwUBg01uKPLBZPrcuE5FyF/low.mp4","https://stream.mux.com/euH33vy5hDiYwUBg01uKPLBZPrcuE5FyF/medium.mp4","https://stream.mux.com/euH33vy5hDiYwUBg01uKPLBZPrcuE5FyF/high.mp4","https://image.mux.com/euH33vy5hDiYwUBg01uKPLBZPrcuE5FyF/thumbnail.jpg",{"id":180,"alt":35,"title":35,"focalPoint":35,"width":181,"height":182,"thumbnail":183,"small":184,"medium":185,"responsiveImage":35,"video":186},"Ny1XOjHwSsK84uI8zM7iig",720,1280,"https://www.datocms-assets.com/151374/1741794605-477b6e22bf5d49aca37c4285301ac16b.mp4?auto=format&fit=max&h=600&q=75&w=600","https://www.datocms-assets.com/151374/1741794605-477b6e22bf5d49aca37c4285301ac16b.mp4?auto=format&fit=max&h=900&q=75&w=900","https://www.datocms-assets.com/151374/1741794605-477b6e22bf5d49aca37c4285301ac16b.mp4?auto=format&fit=max&h=1500&lossless=false&q=75&w=1500",{"mp4low":187,"mp4medium":188,"mp4high":189,"width":181,"height":182,"thumbnailUrl":190,"title":35},"https://stream.mux.com/01YibB86OCm8eqgkm8K6fT2u02uW7Wm8Wh/low.mp4","https://stream.mux.com/01YibB86OCm8eqgkm8K6fT2u02uW7Wm8Wh/medium.mp4","https://stream.mux.com/01YibB86OCm8eqgkm8K6fT2u02uW7Wm8Wh/high.mp4","https://image.mux.com/01YibB86OCm8eqgkm8K6fT2u02uW7Wm8Wh/thumbnail.jpg",false,{"id":193,"type":194,"testimonial":195,"dark":191},"bWHMkKwnT_KSq5GtRubX1g","testimonial_block",{"id":196,"quote":197,"name":198,"role":199,"client":200},"f7stMd6BTsuuTdkqrIfItA","We were incredibly impressed with the work New Engen delivered on our OREO Halloween campaign. Their team demonstrated a deep understanding of our needs and expertly partnered with content creators that met the objectives of our campaign. These creators delivered high-quality, engaging content that resonated with their followers and inspired them to engage with OREO in a new and exciting way. Which ultimately drove conversion of our product, so shoppers could try this activity at home with their families.","Marisa Zavatski","Manager, Omnichannel Activation- Walmart",{"id":201,"slug":202,"name":203,"logo":204},"RN_86f9wSIqj5ulILEvQJw","mondelez-international","Mondelez International",{"url":205,"responsiveImage":206},"https://www.datocms-assets.com/151374/1741889403-cpg-mondelez-international-edited.png",{"aspectRatio":207},4.093457943925234,{"id":209,"type":210,"title":211,"username":212,"url":213,"followers":214,"bio":215,"photo":216,"tags":231,"dark":232},"RAY2CZ24Qa2Rv1ZJcWT6Zw","creator_block","Maddison","@thesqueakymixer","https://instagram.com/thesqueakymixer","689k","\u003Ch4>\u003Cspan style=\"font-weight: 400;\">Maddison emerged as the top-performing creator in this campaign, driving exceptional engagement through her visually captivating Halloween-themed content. Her content focused on OREO cookie carving, demonstrating intricate designs while keeping the process fun, family-friendly, and mess-free.\u003C/span>\u003C/h4>\n\u003Ch4>\u003Cspan style=\"font-weight: 400;\">Her strategic use of spooky background music, high-quality visuals, and intuitive storytelling made her content highly engaging and shareable. 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