[{"data":1,"prerenderedAt":194},["ShallowReactive",2],{"work-mud-wtr":3},{"page":4,"next":174},{"id":5,"published":6,"lastPublished":7,"slug":8,"title":9,"industries":10,"services":15,"featuredMedia":25,"intro":43,"blocks":58,"seo":171},"R0-NKDDDSpqaOYUZkhVHVQ","2025-03-13T02:08:55+00:00","2026-04-24T18:30:48+01:00","mud-wtr","MUD\\WTR",[11],{"id":12,"slug":13,"title":14},"Iwv_ujWzR0mHdshJxHWENg","health-wellness","Health & Wellness",[16,21],{"type":17,"id":18,"slug":19,"title":20},"service","AGUQhKnGSTWxJaq_kyUkkg","media","Media",{"type":17,"id":22,"slug":23,"title":24},"JKyEXmZlSCaYwmqG_4G1Yw","creative","Creative",{"id":26,"alt":27,"title":27,"focalPoint":28,"width":30,"height":31,"thumbnail":32,"small":33,"medium":34,"responsiveImage":35,"video":27},"SrbFqvOwRHKlQpJUf9CYbg",null,{"x":29,"y":29},0.5,1680,858,"https://www.datocms-assets.com/151374/1741831443-mudwtr.png?auto=format&fit=max&h=600&q=75&w=600","https://www.datocms-assets.com/151374/1741831443-mudwtr.png?auto=format&fit=max&h=900&q=75&w=900","https://www.datocms-assets.com/151374/1741831443-mudwtr.png?auto=format&fit=max&h=1500&lossless=false&q=75&w=1500",{"srcSet":36,"webpSrcSet":37,"sizes":38,"src":39,"width":30,"height":31,"aspectRatio":40,"alt":27,"title":27,"base64":41,"bgColor":42},"https://www.datocms-assets.com/151374/1741831443-mudwtr.png?auto=format&dpr=0.25&fit=max&h=2440&lossless=false&q=75&w=2440 420w,https://www.datocms-assets.com/151374/1741831443-mudwtr.png?auto=format&dpr=0.5&fit=max&h=2440&lossless=false&q=75&w=2440 840w,https://www.datocms-assets.com/151374/1741831443-mudwtr.png?auto=format&dpr=0.75&fit=max&h=2440&lossless=false&q=75&w=2440 1260w,https://www.datocms-assets.com/151374/1741831443-mudwtr.png?auto=format&fit=max&h=2440&lossless=false&q=75&w=2440 1680w","","(max-width: 1680px) 100vw, 1680px","https://www.datocms-assets.com/151374/1741831443-mudwtr.png?auto=format&fit=max&h=2440&lossless=false&q=75&w=2440",1.9580419580419581,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgWCgoLDhgQDg0XDhURHREYLxwsGBwfFhUmHysjGh0oHR0WJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDg0OHA0QHC8dFiU7Ly8vLy8vLy8vLy8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAaAAABBQEAAAAAAAAAAAAAAAADAQQFBgcA/8QAIBAAAQMDBQEAAAAAAAAAAAAAAgABAwQFEQYhMUFRFf/EABUBAQEAAAAAAAAAAAAAAAAAAAQD/8QAGREAAwADAAAAAAAAAAAAAAAAAAEhAhIx/9oADAMBAAIRAxEAPwDONNwFJM8mNmUtUYqKggbpE0rAHz5CxvhDtQtJd5WLjKi3RGsKrXRNHXkD+rk+v0IjeSZuEiuuB8lT/9k=","#976847",{"title":44,"subtitle":45,"text":46},"Optimized Landing Pages Drive +62% Conversion Rate","An optimized landing page strategy boosted conversions and unlocked greater paid media efficiency.",{"value":47},{"schema":48,"document":49},"dast",{"type":50,"children":51},"root",[52],{"type":53,"children":54},"paragraph",[55],{"type":56,"value":57},"span","MUD\\WTR, a leading wellness and alternative coffee brand, sought to improve conversion rates across paid channels. Despite strong audience engagement, low conversion rates and inefficient CPAs were preventing scalable growth. The brand partnered with Donut Studios, New Engen’s UGC solution, to develop a strategy for improving conversion rates across paid social campaigns.",[59,144],{"id":60,"type":61,"immerse":62,"inspire":71,"implement":80,"impact":122,"impactStats":131},"XpdQbO98Qo6-1QzDIpjDtQ","process_content_block",{"blocks":63,"value":64},[],{"schema":48,"document":65},{"type":50,"children":66},[67],{"type":53,"children":68},[69],{"type":56,"value":70},"To help MUD\\WTR unlock higher conversion rates and cost efficiency, Donut worked to diagnose issues in the brand’s paid media funnel. Finding that low conversion rates impacted campaigns across a range of paid social channels, the team looked at user experience - why were potential customers clicking, but not buying?",{"blocks":72,"value":73},[],{"schema":48,"document":74},{"type":50,"children":75},[76],{"type":53,"children":77},[78],{"type":56,"value":79},"The findings from this evaluation revealed a huge opportunity for MUD\\WTR to drive conversions through optimized landing pages. With this knowledge, Donut crafted a comprehensive landing page strategy to improve conversion rates and lower CPAs. Extensive audience research, tailored messaging, and user-centric design were key ingredients the new growth landing pages Donut developed for MUD\\WTR.",{"blocks":81,"value":110},[82],{"id":83,"type":84,"items":85},"c2otuTumRIaR8zDlP2CZWA","accordion_block",[86,90,94,98,102,106],{"id":87,"text":88,"title":89},"X2Zun4s-QG-_WkHKUo8Dxw","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Conducted brainstorming sessions to align on key messaging, audience intent, and pain points that the new landing pages needed to address.\u003C/span>\u003C/p>","Ideation",{"id":91,"text":92,"title":93},"G5c0VpLATPScPd1hrmRxDg","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Developed initial page layouts, structuring elements like CTA placement, content hierarchy, and visual engagement zones for maximum impact.\u003C/span>\u003C/p>","Wireframing",{"id":95,"text":96,"title":97},"fXIwtdm6Q0WCDmNhO8JWDA","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Crafted compelling, conversion-driven copy designed to resonate with MUD\\WTR’s audience.\u003C/span>\u003C/p>","Copywriting",{"id":99,"text":100,"title":101},"VC05qlGgSeeJPG5OP968Ag","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Implemented a clean, user-centric design that optimized navigation, minimized friction, and guided users seamlessly toward conversion.\u003C/span>\u003C/p>","UX/UI Design",{"id":103,"text":104,"title":105},"DlVb51QwSA2QKZ0iD9cbZw","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Built and integrated the landing pages across MUD\\WTR’s paid media ecosystem, ensuring technical precision and mobile-first functionality.\u003C/span>\u003C/p>","Development",{"id":107,"text":108,"title":109},"HPQ_33Z3T1mkiqI3SWzHTw","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Deployed the landing pages into live campaigns, tracking real-time performance metrics to iterate and refine based on engagement and conversion data.\u003C/span>\u003C/p>","Launch",{"schema":48,"document":111},{"type":50,"children":112},[113,117,119],{"type":53,"children":114},[115],{"type":56,"value":116},"To ensure a seamless and effective landing page transformation for MUD\\WTR, Donut followed a six-step execution framework:",{"item":83,"type":118},"block",{"type":53,"children":120},[121],{"type":56,"value":37},{"blocks":123,"value":124},[],{"schema":48,"document":125},{"type":50,"children":126},[127],{"type":53,"children":128},[129],{"type":56,"value":130},"Donut’s growth landing pages successfully achieved MUD\\WTR’s key objective of remedying conversion rates across the paid media funnel. The program unlocked a new landing page template for the brand, and drove a +62% increase in Conversion Rates and a +33% improvement in CPAs - and locking in efficiency gains across Google and Paid Social.",[132,138],{"id":133,"stat":134,"text":135,"theme":136},"bDrelS2KT92njAbWHWOJ1g","+62%","Conversion Rate",{"hex":137},"#CCE561",{"id":139,"stat":140,"text":141,"theme":142},"V6josk4vSIih4ZeefZAesw","+33%","Improvement in CPA",{"hex":143},"#CCE0D9",{"id":145,"type":146,"items":147,"offset":170,"dark":170},"MdRInlg2SCKH5NNIt90B7g","media_cols_block",[148,160],{"id":149,"alt":27,"title":27,"focalPoint":27,"width":150,"height":151,"thumbnail":152,"small":153,"medium":154,"responsiveImage":27,"video":155},"MtI5UDSZRWOAroB7i5qgzA",1920,1080,"https://www.datocms-assets.com/151374/1741969010-dd_mud_founder_story_c_v_002.mp4?auto=format&fit=max&h=600&q=75&w=600","https://www.datocms-assets.com/151374/1741969010-dd_mud_founder_story_c_v_002.mp4?auto=format&fit=max&h=900&q=75&w=900","https://www.datocms-assets.com/151374/1741969010-dd_mud_founder_story_c_v_002.mp4?auto=format&fit=max&h=1500&lossless=false&q=75&w=1500",{"mp4low":156,"mp4medium":157,"mp4high":158,"width":150,"height":151,"thumbnailUrl":159,"title":27},"https://stream.mux.com/B7MZ15IbwWy335K9C01vcnnTUhrwl29oG/low.mp4","https://stream.mux.com/B7MZ15IbwWy335K9C01vcnnTUhrwl29oG/medium.mp4","https://stream.mux.com/B7MZ15IbwWy335K9C01vcnnTUhrwl29oG/high.mp4","https://image.mux.com/B7MZ15IbwWy335K9C01vcnnTUhrwl29oG/thumbnail.jpg",{"id":161,"alt":27,"title":27,"focalPoint":27,"width":150,"height":151,"thumbnail":162,"small":163,"medium":164,"responsiveImage":27,"video":165},"XXjsw7ZiRYGAqF3GO3iUdA","https://www.datocms-assets.com/151374/1741969010-dd_mud_yt_searchbarstopmotion_giveyouenergy_16x9.mp4?auto=format&fit=max&h=600&q=75&w=600","https://www.datocms-assets.com/151374/1741969010-dd_mud_yt_searchbarstopmotion_giveyouenergy_16x9.mp4?auto=format&fit=max&h=900&q=75&w=900","https://www.datocms-assets.com/151374/1741969010-dd_mud_yt_searchbarstopmotion_giveyouenergy_16x9.mp4?auto=format&fit=max&h=1500&lossless=false&q=75&w=1500",{"mp4low":166,"mp4medium":167,"mp4high":168,"width":150,"height":151,"thumbnailUrl":169,"title":27},"https://stream.mux.com/esFQObJQidDnW4YoWdQY5uCb7uZnYwwg/low.mp4","https://stream.mux.com/esFQObJQidDnW4YoWdQY5uCb7uZnYwwg/medium.mp4","https://stream.mux.com/esFQObJQidDnW4YoWdQY5uCb7uZnYwwg/high.mp4","https://image.mux.com/esFQObJQidDnW4YoWdQY5uCb7uZnYwwg/thumbnail.jpg",false,{"title":172,"description":173,"image":27},"MUD\\WTR Boosts Conversions +62% with Optimized Landing Pages","Discover how Donut Studios helped MUD\\WTR improve conversion rates and unlock greater paid media efficiency through strategic landing page optimization.",{"id":175,"slug":176,"title":177,"industries":178,"featuredMedia":183},"Zqvrn0G-SQSA5_p1ALGyHQ","olipop","Olipop",[179],{"id":180,"slug":181,"title":182},"KplDUhgpRKmC5c8oAS01Fg","food-beverage","Food & Beverage",{"id":184,"alt":27,"title":27,"focalPoint":185,"width":30,"height":31,"thumbnail":186,"small":187,"medium":188,"responsiveImage":189,"video":27},"bKlXXh8TRiW1x7fBeFIbNQ",{"x":29,"y":29},"https://www.datocms-assets.com/151374/1741889672-olipop_1680x858.png?auto=format&fit=max&h=600&q=75&w=600","https://www.datocms-assets.com/151374/1741889672-olipop_1680x858.png?auto=format&fit=max&h=900&q=75&w=900","https://www.datocms-assets.com/151374/1741889672-olipop_1680x858.png?auto=format&fit=max&h=1500&lossless=false&q=75&w=1500",{"srcSet":190,"webpSrcSet":37,"sizes":38,"src":191,"width":30,"height":31,"aspectRatio":40,"alt":27,"title":27,"base64":192,"bgColor":193},"https://www.datocms-assets.com/151374/1741889672-olipop_1680x858.png?auto=format&dpr=0.25&fit=max&h=2440&lossless=false&q=75&w=2440 420w,https://www.datocms-assets.com/151374/1741889672-olipop_1680x858.png?auto=format&dpr=0.5&fit=max&h=2440&lossless=false&q=75&w=2440 840w,https://www.datocms-assets.com/151374/1741889672-olipop_1680x858.png?auto=format&dpr=0.75&fit=max&h=2440&lossless=false&q=75&w=2440 1260w,https://www.datocms-assets.com/151374/1741889672-olipop_1680x858.png?auto=format&fit=max&h=2440&lossless=false&q=75&w=2440 1680w","https://www.datocms-assets.com/151374/1741889672-olipop_1680x858.png?auto=format&fit=max&h=2440&lossless=false&q=75&w=2440","data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDRULDhgNDhISDRUNDhEYFyEZGBYTFhUdHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBANHC8cFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwUB/8QAHRAAAQQCAwAAAAAAAAAAAAAAAQACAwQFERIhYf/EABUBAQEAAAAAAAAAAAAAAAAAAAQC/8QAGREAAgMBAAAAAAAAAAAAAAAAAAECESED/9oADAMBAAIRAxEAPwDbDRLlgdptuHdtmlEjtynIjtUTZkddbsorih3OWFmZjhC0eISZ538QhWqCzen/2Q==","#cc6836",1780339427417]