[{"data":1,"prerenderedAt":201},["ShallowReactive",2],{"work-meundies":3},{"page":4,"next":181},{"id":5,"published":6,"lastPublished":7,"slug":8,"title":9,"industries":10,"services":15,"featuredMedia":25,"intro":43,"blocks":58,"seo":176},"JF0gZlDvRCyqoZa-fscYkQ","2025-03-13T00:34:59+00:00","2026-04-24T18:30:10+01:00","meundies","MeUndies",[11],{"id":12,"slug":13,"title":14},"JjJAf-qdTkeS2oXaX1tXPA","fashion-apparel","Fashion & Apparel",[16,21],{"type":17,"id":18,"slug":19,"title":20},"service","AGUQhKnGSTWxJaq_kyUkkg","media","Media",{"type":17,"id":22,"slug":23,"title":24},"JKyEXmZlSCaYwmqG_4G1Yw","creative","Creative",{"id":26,"alt":27,"title":27,"focalPoint":28,"width":30,"height":31,"thumbnail":32,"small":33,"medium":34,"responsiveImage":35,"video":27},"Zeaav1y9Qn-ytQ8ovso6UQ",null,{"x":29,"y":29},0.5,1680,858,"https://www.datocms-assets.com/151374/1741823227-meundies_1680x858.png?auto=format&fit=max&h=600&q=75&w=600","https://www.datocms-assets.com/151374/1741823227-meundies_1680x858.png?auto=format&fit=max&h=900&q=75&w=900","https://www.datocms-assets.com/151374/1741823227-meundies_1680x858.png?auto=format&fit=max&h=1500&lossless=false&q=75&w=1500",{"srcSet":36,"webpSrcSet":37,"sizes":38,"src":39,"width":30,"height":31,"aspectRatio":40,"alt":27,"title":27,"base64":41,"bgColor":42},"https://www.datocms-assets.com/151374/1741823227-meundies_1680x858.png?auto=format&dpr=0.25&fit=max&h=2440&lossless=false&q=75&w=2440 420w,https://www.datocms-assets.com/151374/1741823227-meundies_1680x858.png?auto=format&dpr=0.5&fit=max&h=2440&lossless=false&q=75&w=2440 840w,https://www.datocms-assets.com/151374/1741823227-meundies_1680x858.png?auto=format&dpr=0.75&fit=max&h=2440&lossless=false&q=75&w=2440 1260w,https://www.datocms-assets.com/151374/1741823227-meundies_1680x858.png?auto=format&fit=max&h=2440&lossless=false&q=75&w=2440 1680w","","(max-width: 1680px) 100vw, 1680px","https://www.datocms-assets.com/151374/1741823227-meundies_1680x858.png?auto=format&fit=max&h=2440&lossless=false&q=75&w=2440",1.9580419580419581,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEBMLDhgNDhYSDh0NFg0NFxMZGhYTFiEdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OHAwQHDsdFhw7Oy8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAGBAD/xAAfEAABBAICAwAAAAAAAAAAAAABAAIDBAUSIZEVIkL/xAAVAQEBAAAAAAAAAAAAAAAAAAAFBP/EABwRAAEDBQAAAAAAAAAAAAAAAAIAAzIFBhESMf/aAAwDAQACEQMRAD8Av8laMZGhUoytxuzdDynMWKqn4HSlnxVUS8MHSmIKnnqUB+2tYobQkuPtF5YVk1iowRn1YFlQIVLHUa4/bW0V/9k=","#e23d52",{"title":44,"subtitle":45,"text":46},"+40% YoY New Customer Growth & Record Revenue with Creative Scaling","Restructuring MeUndies’ paid social and creative strategy fueled customer growth and new revenue.",{"value":47},{"schema":48,"document":49},"dast",{"type":50,"children":51},"root",[52],{"type":53,"children":54},"paragraph",[55],{"type":56,"value":57},"span","MeUndies, a leading DTC apparel brand, faced a critical challenge: how to scale paid social performance while maintaining efficiency and profitability. Anticipating declining new customer growth over Valentine’s Day, MeUndies partnered with Donut Studios, New Engen’s UGC solution, to devise a winning strategy for the brand’s largest revenue event of the year.",[59,138],{"id":60,"type":61,"immerse":62,"inspire":71,"implement":84,"impact":110,"impactStats":119},"FATpj3I8T7iodSnKNzG1Zg","process_content_block",{"blocks":63,"value":64},[],{"schema":48,"document":65},{"type":50,"children":66},[67],{"type":53,"children":68},[69],{"type":56,"value":70},"To identify a path for sustainable growth, Donut conducted a deep-dive into MeUndies’ existing media mix and creative approach. Key focus areas included creative audits, algorithm realignment, and content production roadmapping.",{"blocks":72,"value":73},[],{"schema":48,"document":74},{"type":50,"children":75},[76,80],{"type":53,"children":77},[78],{"type":56,"value":79},"Guided by a deep understanding of MeUndies’ unique business objectives and existing media programs, Donut began crafting a robust creative testing & media optimization program. Central to this effort was the rapid development of fresh ad formats, messaging angles, and visual concepts. Furthermore, Donut conducted real-time iterative testing to maximize top-performing ads on Meta and uncover further creative learnings.",{"type":53,"children":81},[82],{"type":56,"value":83},"Considering MeUndies’ priorities around new customer growth, Donut established a creative framework for channel expansion and brand reach.",{"blocks":85,"value":98},[86],{"id":87,"type":88,"items":89},"elTWX0OBQ7inAgFjAghbVA","accordion_block",[90,94],{"id":91,"text":92,"title":93},"MoR-ygslRl6_hMqnlGSKVw","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Ads were refreshed continuously to sustain engagement and prevent ad fatigue.\u003C/span>\u003C/p>","700 performance-optimized creative assets across video & static.",{"id":95,"text":96,"title":97},"AFvBPVEXTyagyYXF4Gpzhw","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Strategic channel expansion to reach new customers within MeUndies&rsquo; target audience.\u003C/span>\u003C/p>","Net new launches on TikTok, Snapchat, & Pinterest.",{"schema":48,"document":99},{"type":50,"children":100},[101,105,107],{"type":53,"children":102},[103],{"type":56,"value":104},"By Valentine’s Day, MeUndies was running an agile, diversified paid media program leveraging:",{"item":87,"type":106},"block",{"type":53,"children":108},[109],{"type":56,"value":37},{"blocks":111,"value":112},[],{"schema":48,"document":113},{"type":50,"children":114},[115],{"type":53,"children":116},[117],{"type":56,"value":118},"By combining creative velocity with a diversified media mix, MeUndies achieved record-breaking results over the month of February. New Customer growth hit +40% YoY, and efficiency gains were made across New Customer CPA (+15%) and ROAS (+16%).",[120,126,132],{"id":121,"stat":122,"text":123,"theme":124},"QLVjYJJbRL2AkkCpTVSfVw","+40%","New Customers",{"hex":125},"#CCE561",{"id":127,"stat":128,"text":129,"theme":130},"Bx6SpYgjQkSMc9SGwo5qMw","+16%","ROAS",{"hex":131},"#CCE0D9",{"id":133,"stat":134,"text":135,"theme":136},"Ae3jjDRDQyKPsWD8tGcg_w","+15%","New Customer CPA",{"hex":137},"#FAF2E8",{"id":139,"type":140,"items":141,"offset":175,"dark":175},"YB9HaMcWS5y1_ihnbgD73w","media_cols_block",[142,154,165],{"id":143,"alt":27,"title":27,"focalPoint":27,"width":144,"height":145,"thumbnail":146,"small":147,"medium":148,"responsiveImage":27,"video":149},"dLrJbXa5RKims8SAyZrQBw",1080,1920,"https://www.datocms-assets.com/151374/1741969527-dd_meu191_sayanything_moveon_9x16_v1.mp4?auto=format&fit=max&h=600&q=75&w=600","https://www.datocms-assets.com/151374/1741969527-dd_meu191_sayanything_moveon_9x16_v1.mp4?auto=format&fit=max&h=900&q=75&w=900","https://www.datocms-assets.com/151374/1741969527-dd_meu191_sayanything_moveon_9x16_v1.mp4?auto=format&fit=max&h=1500&lossless=false&q=75&w=1500",{"mp4low":150,"mp4medium":151,"mp4high":152,"width":144,"height":145,"thumbnailUrl":153,"title":27},"https://stream.mux.com/MkU02HiaKm00JA00jb9E2iLqKDAK7bnNCcD/low.mp4","https://stream.mux.com/MkU02HiaKm00JA00jb9E2iLqKDAK7bnNCcD/medium.mp4","https://stream.mux.com/MkU02HiaKm00JA00jb9E2iLqKDAK7bnNCcD/high.mp4","https://image.mux.com/MkU02HiaKm00JA00jb9E2iLqKDAK7bnNCcD/thumbnail.jpg",{"id":155,"alt":27,"title":27,"focalPoint":27,"width":144,"height":156,"thumbnail":157,"small":158,"medium":159,"responsiveImage":27,"video":160},"SUypX1_QTwmPgXoQ5_bcIw",1350,"https://www.datocms-assets.com/151374/1741969527-dd_meu130_gamercouple_minttobe_4x5_v1.mp4?auto=format&fit=max&h=600&q=75&w=600","https://www.datocms-assets.com/151374/1741969527-dd_meu130_gamercouple_minttobe_4x5_v1.mp4?auto=format&fit=max&h=900&q=75&w=900","https://www.datocms-assets.com/151374/1741969527-dd_meu130_gamercouple_minttobe_4x5_v1.mp4?auto=format&fit=max&h=1500&lossless=false&q=75&w=1500",{"mp4low":161,"mp4medium":162,"mp4high":163,"width":144,"height":156,"thumbnailUrl":164,"title":27},"https://stream.mux.com/wxXLeql1wkRM3hmp01QPfHXfNqEFzhiOb/low.mp4","https://stream.mux.com/wxXLeql1wkRM3hmp01QPfHXfNqEFzhiOb/medium.mp4","https://stream.mux.com/wxXLeql1wkRM3hmp01QPfHXfNqEFzhiOb/high.mp4","https://image.mux.com/wxXLeql1wkRM3hmp01QPfHXfNqEFzhiOb/thumbnail.jpg",{"id":166,"alt":27,"title":27,"focalPoint":27,"width":144,"height":156,"thumbnail":167,"small":168,"medium":169,"responsiveImage":27,"video":170},"V4Y3Lj1VQB-jY42pXohMmw","https://www.datocms-assets.com/151374/1741969527-dd_meu194_alexissac_badgifts_chocolatesatthedoor_4x5_v1.mp4?auto=format&fit=max&h=600&q=75&w=600","https://www.datocms-assets.com/151374/1741969527-dd_meu194_alexissac_badgifts_chocolatesatthedoor_4x5_v1.mp4?auto=format&fit=max&h=900&q=75&w=900","https://www.datocms-assets.com/151374/1741969527-dd_meu194_alexissac_badgifts_chocolatesatthedoor_4x5_v1.mp4?auto=format&fit=max&h=1500&lossless=false&q=75&w=1500",{"mp4low":171,"mp4medium":172,"mp4high":173,"width":144,"height":156,"thumbnailUrl":174,"title":27},"https://stream.mux.com/P93f0001Hyzd8tdj7w4fleu02XTqagAtmQf/low.mp4","https://stream.mux.com/P93f0001Hyzd8tdj7w4fleu02XTqagAtmQf/medium.mp4","https://stream.mux.com/P93f0001Hyzd8tdj7w4fleu02XTqagAtmQf/high.mp4","https://image.mux.com/P93f0001Hyzd8tdj7w4fleu02XTqagAtmQf/thumbnail.jpg",false,{"title":177,"description":178,"image":179},"MeUndies Scales Paid Social & Creative for +40% YoY Growth","Discover how MeUndies partnered with Donut Studios to optimize paid social and creative strategy, driving +40% YoY new customer growth and record revenue.",{"url":180},"https://www.datocms-assets.com/151374/1742161511-meundies.png",{"id":182,"slug":183,"title":184,"industries":185,"featuredMedia":190},"HEnbAFSVTRG1ddfRUpQ27A","dp-hue","dpHUE",[186],{"id":187,"slug":188,"title":189},"Ie5yke3PSuS52K13bYAYaw","beauty","Beauty ",{"id":191,"alt":27,"title":27,"focalPoint":192,"width":30,"height":31,"thumbnail":193,"small":194,"medium":195,"responsiveImage":196,"video":27},"aB5XUU1zQp60dJexa55q7w",{"x":29,"y":29},"https://www.datocms-assets.com/151374/1741826909-dphue.png?auto=format&fit=max&h=600&q=75&w=600","https://www.datocms-assets.com/151374/1741826909-dphue.png?auto=format&fit=max&h=900&q=75&w=900","https://www.datocms-assets.com/151374/1741826909-dphue.png?auto=format&fit=max&h=1500&lossless=false&q=75&w=1500",{"srcSet":197,"webpSrcSet":37,"sizes":38,"src":198,"width":30,"height":31,"aspectRatio":40,"alt":27,"title":27,"base64":199,"bgColor":200},"https://www.datocms-assets.com/151374/1741826909-dphue.png?auto=format&dpr=0.25&fit=max&h=2440&lossless=false&q=75&w=2440 420w,https://www.datocms-assets.com/151374/1741826909-dphue.png?auto=format&dpr=0.5&fit=max&h=2440&lossless=false&q=75&w=2440 840w,https://www.datocms-assets.com/151374/1741826909-dphue.png?auto=format&dpr=0.75&fit=max&h=2440&lossless=false&q=75&w=2440 1260w,https://www.datocms-assets.com/151374/1741826909-dphue.png?auto=format&fit=max&h=2440&lossless=false&q=75&w=2440 1680w","https://www.datocms-assets.com/151374/1741826909-dphue.png?auto=format&fit=max&h=2440&lossless=false&q=75&w=2440","data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChYLDhgQFQ0NDh0hFhUdHR8ZGCIVIhUmHysjGh0oHRYWJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscIig7Ozs1Lzs7Lzs1Ly87Ly8vOy8vNS87NS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAEBQcA/8QAIhAAAQQABQUAAAAAAAAAAAAAAQACAwQFBhExkRITISJR/8QAFQEBAQAAAAAAAAAAAAAAAAAABQT/xAAbEQABBAMAAAAAAAAAAAAAAAABAAIRMQMSQf/aAAwDAQACEQMRAD8AfjFKrI+oyDlHDNVSGgfcbKFy43dMGncPKNp3p5sPd1vO31QY8bh1JvLSE5zXmSpdkcA4brKfWHF079Tr5WVwmLR7tZpf/9k=","#f98f3b",1780339427378]