[{"data":1,"prerenderedAt":157},["ShallowReactive",2],{"insight-snap-inc-selects-new-engen-to-lead-global-creative-across-u-s-and-international-m":3},{"page":4,"related":103,"index":155},{"id":5,"published":6,"lastPublished":6,"title":7,"slug":8,"thumbnail":9,"date":10,"author":11,"categories":18,"contributors":27,"content":28,"thumbnailStyle":89,"schemaTypes":96,"schemaCustom":99,"faqs":9,"seo":100},"PJmlRAo-SbKCggarTvrVuQ","2025-10-30T18:19:57+00:00","Snap Inc. Selects New Engen to Lead Global Creative Across U.S. and International Markets","snap-inc-selects-new-engen-to-lead-global-creative-across-u-s-and-international-m",null,"2025-10-30",{"id":12,"slug":13,"name":14,"photo":15,"role":17},"aHCAKXi0RDujamgKirs5ow","genesis-reyes","Genesis Reyes",{"src":16},"https://www.datocms-assets.com/151374/1741938724-genesis-reyes.png?auto=format&fit=max&h=300&q=85&w=300","Marketing Manager",[19,23],{"id":20,"slug":21,"title":22},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",{"id":24,"slug":25,"title":26},"SBVnlBKZQEKb1W3KJvwGww","press-release","Press Release",[],{"value":29,"blocks":88},{"schema":30,"document":31},"dast",{"type":32,"children":33},"root",[34,46,55,59,68,72],{"type":35,"children":36},"paragraph",[37,40,44],{"type":38,"value":39},"span","Seattle, WA – We are thrilled to announce that New Engen has been selected by ",{"type":38,"marks":41,"value":43},[42],"strong","Snap Inc.",{"type":38,"value":45}," as its creative partner to deliver authentic, market-specific campaigns across the U.S. and international markets. This partnership unites global talent and regional creators to develop in-app activations and cross-channel creative that strengthen daily engagement and connection.",{"type":35,"children":47},[48,50,53],{"type":38,"value":49}," Snap will tap our in-house content studio, ",{"type":38,"marks":51,"value":52},[42],"Donut Studios",{"type":38,"value":54},", for their expertise in building scaled, creator-driven campaigns that resonate with diverse audiences. The work will span both in-app and cross-channel creative—from developing new video concepts with regional creators to remixing Snap-native content for extended impact.",{"type":35,"children":56},[57],{"type":38,"value":58},"Additionally, we will lead creative insights and analytics for Snap’s user acquisition campaigns, helping inform growth and retention strategies while ensuring campaigns launch with speed and precision.",{"type":35,"children":60},[61,63,66],{"type":38,"value":62},"“Authentic self-expression has always been at the heart of Snap’s platform,” said ",{"type":38,"marks":64,"value":65},[42],"Alice Woo",{"type":38,"value":67},", Chief Creative Officer at New Engen. “This partnership is an exciting opportunity to amplify that spirit on a global stage by uniting our regional creators across international markets.”",{"type":35,"children":69},[70],{"type":38,"value":71},"This engagement marks our first major partnership with Snap and underscores our efforts as an agency to enable global platforms to scale authentic, creator-driven campaigns.",{"type":35,"children":73},[74,76,86],{"type":38,"value":75},"Read the ",{"url":77,"meta":78,"type":82,"children":83},"https://www.globenewswire.com/news-release/2025/10/30/3177482/0/en/Snap-Inc-Selects-New-Engen-to-Lead-Global-Creative-Across-U-S-and-Global-Markets.html",[79],{"id":80,"value":81},"target","_blank","link",[84],{"type":38,"value":85},"full press release on Globe Newswire",{"type":38,"value":87},".",[],{"id":90,"type":91,"title":7,"date":10,"logo":9,"bg":92,"color":94},"cYubOp8CS9uVUgEYEL8ZHA","thumbnail_event_block",{"hex":93},"#242424",{"hex":95},"#FAF2E8",[97],{"title":98},"blogPosting","",{"title":101,"description":102,"image":9},"Snap Inc. Selects New Engen as Global Creative Partner","Snap Inc. names Seattle-based New Engen as its global creative partner to lead creator-driven campaigns and in-app activations across markets.",[104,115,125],{"slug":105,"title":106,"date":107,"categories":108,"thumbnail":9,"thumbnailStyle":110},"new-engen-welcomes-blake-marts-as-vp-of-corporate-strategy","New Engen Welcomes Blake Marts as VP of Corporate Strategy","2024-01-18",[109],{"id":24,"slug":25,"title":26},{"id":111,"type":91,"title":112,"date":9,"logo":9,"bg":113,"color":9},"YfYTpdv-S_Ol_SFhhQt89g","Welcome Blake Marts, VP of Corporate Strategy",{"hex":114},"#CCE561",{"slug":116,"title":117,"date":118,"categories":119,"thumbnail":9,"thumbnailStyle":121},"new-engen-named-digital-marketing-agency-of-record-for-checkers-rally-s","New Engen Named Digital Marketing Agency of Record for Checkers & Rally’s","2025-05-22",[120],{"id":24,"slug":25,"title":26},{"id":122,"type":91,"title":117,"date":118,"logo":9,"bg":123,"color":124},"ITj0uvS5SH6mL0vD69x-GQ",{"hex":93},{"hex":95},{"slug":126,"title":127,"date":128,"categories":129,"thumbnail":138,"thumbnailStyle":9},"september-2025-tiktok-trends","September 2025 TikTok Trends: Viral Moments You Need to Know","2025-08-25",[130,134],{"id":131,"slug":132,"title":133},"B0y1WBnOS32UYm7_kNLcPQ","trends","Trends",{"id":135,"slug":136,"title":137},"LbuHh1WgRAydUNn_o9U0-w","tiktok","TikTok",{"alt":139,"title":140,"focalPoint":141,"width":143,"height":144,"thumbnail":145,"small":146,"medium":147,"responsiveImage":148},"Illustration of a stack of colorful books and a pair of pink scissors against a teal background, with an upward arrow symbolizing growth—used to represent the intersection of learning, creativity, and rising trends on TikTok in September.","September 2025 TikTok Trends – Viral Growth Concept Graphic",{"x":142,"y":142},0.5,1200,676,"https://www.datocms-assets.com/151374/1756147167-ne_blog_thumbnails_september_v1.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1756147167-ne_blog_thumbnails_september_v1.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1756147167-ne_blog_thumbnails_september_v1.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":149,"webpSrcSet":99,"sizes":150,"src":151,"width":143,"height":144,"aspectRatio":152,"alt":139,"title":140,"base64":153,"bgColor":154},"https://www.datocms-assets.com/151374/1756147167-ne_blog_thumbnails_september_v1.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 300w,https://www.datocms-assets.com/151374/1756147167-ne_blog_thumbnails_september_v1.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 600w,https://www.datocms-assets.com/151374/1756147167-ne_blog_thumbnails_september_v1.png?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 900w,https://www.datocms-assets.com/151374/1756147167-ne_blog_thumbnails_september_v1.png?auto=format&fit=max&h=2440&q=85&w=2440 1200w","(max-width: 1200px) 100vw, 1200px","https://www.datocms-assets.com/151374/1756147167-ne_blog_thumbnails_september_v1.png?auto=format&fit=max&h=2440&q=85&w=2440",1.7751479289940828,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgNERMLDhASDhkNDh0aFg0PFxUZGCITIhUaKzclJh0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OHBAQHDsoIig7Ly87Ozs7Ozs7LzsvOzsvOy87Ozs7Oy87Oy8vLzsvLzsvOzsvLy8vLy8vOy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAACAwEEBf/EABoQAAIDAQEAAAAAAAAAAAAAAAEDAAIRBAX/xAAXAQADAQAAAAAAAAAAAAAAAAAEBQYD/8QAHREAAQMFAQAAAAAAAAAAAAAAAQACEQMFBiExEv/aAAwDAQACEQMRAD8ALk5B0dIBMu9XlUpbQZmJffndtTHN9FrGYYxqC/z1RtB2F+dhKYk0ZgMmBdlr33ZE3aLzHUI847Ogv//Z","#05a5a7",{"relatedText":156},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://reachnewengen.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339429906]