[{"data":1,"prerenderedAt":156},["ShallowReactive",2],{"insight-quoted-in-digiday-kevin-goodwin-on-whsmiths-airport-retail-media-network":3},{"page":4,"related":92,"index":154},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":11,"author":10,"categories":12,"contributors":17,"content":18,"thumbnailStyle":80,"schemaTypes":91,"schemaCustom":66,"faqs":10,"seo":10},"M7aMgu4eRf-MUvYW7KmCeg","2025-03-17T02:23:55+00:00","2025-03-17T16:05:48+00:00","Digiday: Kevin Goodwin on WHSmith's Airport Retail Media Network","quoted-in-digiday-kevin-goodwin-on-whsmiths-airport-retail-media-network",null,"2025-01-28",[13],{"id":14,"slug":15,"title":16},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",[],{"value":19,"blocks":75},{"schema":20,"document":21},"dast",{"type":22,"children":23},"root",[24,32,36,40,44,47,51,63,67],{"type":25,"children":26},"paragraph",[27],{"type":28,"marks":29,"value":31},"span",[30],"emphasis","*The following summarizes an article from Digiday published on January 22, 2025.",{"type":25,"children":33},[34],{"type":28,"value":35},"SEATTLE, WA - Retail media networks are evolving, and WHSmith is introducing a unique option for brands seeking to reach a high-value audience in U.S. airports. By leveraging in-store and digital out-of-home (DOOH) advertising, WHSmith is capitalizing on the steady flow of 2.3 million daily travelers passing through American airports, as estimated by the TSA.",{"type":25,"children":37},[38],{"type":28,"value":39},"The network’s promise lies in its ability to combine physical advertising inventory with audience data partnerships through TSA, Meta, and The Trade Desk. This means brands can deliver targeted ads to travelers during their airport journey while tying them back to in-store offers. Early adopters like PepsiCo’s Frito-Lay and Bose are already taking advantage of the network’s innovative approach.",{"type":25,"children":41},[42],{"type":28,"value":43},"But how do media buyers view this latest addition to the growing list of retail media networks? Kevin Goodwin, VP of Strategy at New Engen, shared his perspective on where such niche networks fit in a competitive landscape:",{"item":45,"type":46},"XanxvJY9SkanLYEzY35WUw","block",{"type":25,"children":48},[49],{"type":28,"value":50},"Goodwin’s comment highlights an important consideration for marketers: while these specialty networks offer access to unique, high-value audiences like business travelers, their smaller scale and limited reach may place them lower in the priority queue for broader campaigns.",{"type":25,"children":52},[53,55,61],{"type":28,"value":54},"To learn more about WHSmith’s new retail media network and the broader discussion, read the full article on Digiday ",{"url":56,"type":57,"children":58},"https://digiday.com/marketing/retail-chain-whsmith-brings-first-airport-ad-network-into-the-specialty-retail-media-race/","link",[59],{"type":28,"value":60},"here",{"type":28,"value":62},".",{"type":25,"children":64},[65],{"type":28,"value":66},"",{"type":25,"children":68},[69,73],{"type":28,"marks":70,"value":72},[71],"strong","About Digiday",{"type":28,"value":74},"\nDigiday is a leading media outlet covering trends and innovations in digital media, marketing, and advertising. Known for its in-depth reporting and industry expertise, Digiday provides valuable insights for marketers and business leaders navigating the evolving media landscape.",[76],{"id":45,"type":77,"quote":78,"cite":79},"quote_block","It would be very low on the list relative to all the other retail media or digital out-of-home type placements we could buy.","Kevin Goodwin, VP of Strategy",{"id":81,"type":82,"image":83,"photo":85,"logo":87,"bg":89},"dOO_gxNMSHiayEvJiVXqUg","thumbnail_media_mention_block",{"thumbnail":84},"https://www.datocms-assets.com/151374/1742177911-digiday-kevin-whsmith-january-2025.png?auto=format&fit=max&h=600&q=85&w=700",{"url":86},"https://www.datocms-assets.com/151374/1741204735-kevin-goodwin.png",{"url":88},"https://www.datocms-assets.com/151374/1741892294-digiday-logo-edited.png",{"hex":90},"#FAF2E8",[],[93,123,136],{"slug":94,"title":95,"date":96,"categories":97,"thumbnail":106,"thumbnailStyle":10},"june-tiktok-trends","June 2026 TikTok Trends: Viral Moments You Need to Know","2026-05-26",[98,102],{"id":99,"slug":100,"title":101},"B0y1WBnOS32UYm7_kNLcPQ","trends","Trends",{"id":103,"slug":104,"title":105},"LbuHh1WgRAydUNn_o9U0-w","tiktok","TikTok",{"alt":107,"title":108,"focalPoint":109,"width":111,"height":112,"thumbnail":113,"small":114,"medium":115,"responsiveImage":116},"Bright yellow flip-flops on an upward arrow symbolizing rising TikTok trends in June 2025","Flip-Flopping Into the Trends: What’s Hot on TikTok This June",{"x":110,"y":110},0.5,1200,676,"https://www.datocms-assets.com/151374/1748967322-ne_blog_thumbnails_june_v1.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1748967322-ne_blog_thumbnails_june_v1.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1748967322-ne_blog_thumbnails_june_v1.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":117,"webpSrcSet":66,"sizes":118,"src":119,"width":111,"height":112,"aspectRatio":120,"alt":107,"title":108,"base64":121,"bgColor":122},"https://www.datocms-assets.com/151374/1748967322-ne_blog_thumbnails_june_v1.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 300w,https://www.datocms-assets.com/151374/1748967322-ne_blog_thumbnails_june_v1.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 600w,https://www.datocms-assets.com/151374/1748967322-ne_blog_thumbnails_june_v1.png?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 900w,https://www.datocms-assets.com/151374/1748967322-ne_blog_thumbnails_june_v1.png?auto=format&fit=max&h=2440&q=85&w=2440 1200w","(max-width: 1200px) 100vw, 1200px","https://www.datocms-assets.com/151374/1748967322-ne_blog_thumbnails_june_v1.png?auto=format&fit=max&h=2440&q=85&w=2440",1.7751479289940828,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgPEAoNDiQQDhMOGRENDQ4OFx8ZGBYVIhUaHysjGh0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7OzU7LzsvLy8vOzUvOzUvOy81Oy8vNS8vLy8vLzUvLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAFAwD/xAAeEAABBQACAwAAAAAAAAAAAAABAAIDBBFBgQUTFP/EABYBAAMAAAAAAAAAAAAAAAAAAAQFBv/EABsRAAICAwEAAAAAAAAAAAAAAAEDAAIREiEE/9oADAMBAAIRAxEAPwCEVf2yDU2PFtNbd4QTJXRvBCW++QVukT7aONx2R/mssVORDrNUROOFZSfK6V50rJilbdB2BstXY4n/2Q==","#05a5a7",{"slug":124,"title":125,"date":126,"categories":127,"thumbnail":10,"thumbnailStyle":132},"2024-holiday-guide-getting-prepared-for-q4","2024 Holiday Guide: Getting Prepared for Q4","2024-09-19",[128],{"id":129,"slug":130,"title":131},"WBJ7GWfRQ1OSyt99QhgoVg","guides","Guides",{"id":133,"type":134,"part":10,"year":135},"fzMNUDtPQ_SPdelLSo1HsA","thumbnail_holiday_guide_block","2024",{"slug":137,"title":138,"date":139,"categories":140,"thumbnail":142,"thumbnailStyle":10},"december-2025-tiktok-trends","December 2025 TikTok Trends: Viral Moments You Need to Know","2025-12-01",[141],{"id":99,"slug":100,"title":101},{"alt":143,"title":144,"focalPoint":145,"width":111,"height":112,"thumbnail":146,"small":147,"medium":148,"responsiveImage":149},"Christmas tree with gifts and upward trending arrow representing December 2025 TikTok trends and viral holiday content growth","December 2025 TikTok Trends - Holiday Viral Content Analysis",{"x":110,"y":110},"https://www.datocms-assets.com/151374/1764618559-ne_blog_thumbnails_december_v1.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1764618559-ne_blog_thumbnails_december_v1.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1764618559-ne_blog_thumbnails_december_v1.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":150,"webpSrcSet":66,"sizes":118,"src":151,"width":111,"height":112,"aspectRatio":120,"alt":143,"title":144,"base64":152,"bgColor":153},"https://www.datocms-assets.com/151374/1764618559-ne_blog_thumbnails_december_v1.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 300w,https://www.datocms-assets.com/151374/1764618559-ne_blog_thumbnails_december_v1.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 600w,https://www.datocms-assets.com/151374/1764618559-ne_blog_thumbnails_december_v1.png?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 900w,https://www.datocms-assets.com/151374/1764618559-ne_blog_thumbnails_december_v1.png?auto=format&fit=max&h=2440&q=85&w=2440 1200w","https://www.datocms-assets.com/151374/1764618559-ne_blog_thumbnails_december_v1.png?auto=format&fit=max&h=2440&q=85&w=2440","data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChALDhgVFxYVDh0VDhENFx0aGBYfFiEaKysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7OzsvOzs7Ozs7OzsvOy87Oy87LzsvOzsvLy87Oy8vLy8vOy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAgME/8QAHRAAAgICAwEAAAAAAAAAAAAAAQQAAgMRBRIiBv/EABcBAAMBAAAAAAAAAAAAAAAAAAQFBgP/xAAbEQABBAMAAAAAAAAAAAAAAAABAAIREgMEIf/aAAwDAQACEQMRAD8AlgLLLYr1icpXMqxXYmlB405AeYv0jJuxTzGLy6VHazMNehQGS96AwgDpeuoTQTCDeMdjC//Z","#fd4e1a",{"relatedText":155},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://reachnewengen.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339432125]