[{"data":1,"prerenderedAt":173},["ShallowReactive",2],{"insight-quoted-in-digiday-kevin-goodwin-on-metas-superintelligence-labs":3},{"page":4,"related":111,"index":171},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":11,"author":11,"categories":27,"contributors":32,"content":33,"thumbnailStyle":96,"schemaTypes":107,"schemaCustom":21,"faqs":11,"seo":108},"Dwvln-BtTlKwgKLdKFSCqQ","2025-08-19T18:32:18+01:00","2025-09-30T22:02:14+01:00","Digiday: Kevin Goodwin on Meta's Superintelligence Labs","quoted-in-digiday-kevin-goodwin-on-metas-superintelligence-labs",{"alt":11,"title":11,"focalPoint":12,"width":14,"height":15,"thumbnail":16,"small":17,"medium":18,"responsiveImage":19},null,{"x":13,"y":13},0.5,1030,579,"https://www.datocms-assets.com/151374/1755621908-meta-revenue-digiday.webp?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1755621908-meta-revenue-digiday.webp?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1755621908-meta-revenue-digiday.webp?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":20,"webpSrcSet":21,"sizes":22,"src":23,"width":14,"height":15,"aspectRatio":24,"alt":11,"title":11,"base64":25,"bgColor":26},"https://www.datocms-assets.com/151374/1755621908-meta-revenue-digiday.webp?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 257w,https://www.datocms-assets.com/151374/1755621908-meta-revenue-digiday.webp?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 515w,https://www.datocms-assets.com/151374/1755621908-meta-revenue-digiday.webp?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 772w,https://www.datocms-assets.com/151374/1755621908-meta-revenue-digiday.webp?auto=format&fit=max&h=2440&q=85&w=2440 1030w","","(max-width: 1030px) 100vw, 1030px","https://www.datocms-assets.com/151374/1755621908-meta-revenue-digiday.webp?auto=format&fit=max&h=2440&q=85&w=2440",1.778929188255613,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIDwgGDQ4LDhIQDQ4NDREKFg0YFx8ZGCITFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBANHDscFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAADBAABBv/EAB0QAAIBBAMAAAAAAAAAAAAAAAAEAwEFERICExX/xAAXAQADAQAAAAAAAAAAAAAAAAACBAYB/8QAFxEAAwEAAAAAAAAAAAAAAAAAAAECEf/aAAwDAQACEQMRAD8Ay7rtI4RT0MrBrsvx0FqrcaJZKelWiI2o3tAWDt0VOkgaVYYf/9k=","#0298fc",[28],{"id":29,"slug":30,"title":31},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",[],{"value":34,"blocks":91},{"schema":35,"document":36},"dast",{"type":37,"children":38},"root",[39,45,53,62,65,69,72],{"type":40,"children":41},"paragraph",[42],{"type":43,"value":44},"span","This blog summarizes an article from Digiday, published on August 19, 2025.",{"type":40,"children":46},[47,51],{"type":43,"marks":48,"value":50},[49],"strong","SEATTLE, WA",{"type":43,"value":52}," – Meta’s newly launched Superintelligence Labs is already making waves in the marketing world—but not without raising questions. As the company consolidates its AI divisions into a single powerhouse, marketers are signaling a clear wishlist of what they want to see from Meta’s next phase of innovation.",{"type":40,"children":54},[55,57,60],{"type":43,"value":56},"Among those weighing in: ",{"type":43,"marks":58,"value":59},[49],"Kevin Goodwin",{"type":43,"value":61},", SVP of Strategy and Growth at New Engen.",{"item":63,"type":64},"dP-8n_XjRlWxiVIhTa4rRg","block",{"type":40,"children":66},[67],{"type":43,"value":68},"This perspective aligns with a broader shift among advertisers: the desire for smarter, more predictive creative tools and data-backed guidance that doesn’t sacrifice privacy. From targeting Gen Z effectively to enabling leaner creative teams with smarter insights, marketers are looking to Meta’s AI for true competitive advantage—not just hype.",{"type":40,"children":70},[71],{"type":43,"value":21},{"type":40,"children":73},[74,77,88],{"type":43,"marks":75,"value":76},[49],"Read the full article, \"Here’s What Marketers Want from Meta’s Superintelligence Labs,\" on ",{"url":78,"meta":79,"type":83,"children":84},"https://digiday.com/marketing/heres-what-marketers-want-from-metas-superintelligence-labs/",[80],{"id":81,"value":82},"target","_blank","link",[85],{"type":43,"marks":86,"value":87},[49],"Digiday",{"type":43,"marks":89,"value":90},[49],".",[92],{"id":63,"type":93,"quote":94,"cite":95},"quote_block","Meta has always been a direct response channel, and really invests heavily into products that fuel success within that realm. I haven’t seen AI or these other areas as attached to the full funnel or the upper funnel, and so I would love to see more prioritization of that.","Kevin Goodwin, SVP of Strategy and Growth",{"id":97,"type":98,"image":99,"photo":101,"logo":103,"bg":105},"cYqoQRoyRSqTDklhkX9YYw","thumbnail_media_mention_block",{"thumbnail":100},"https://www.datocms-assets.com/151374/1755621908-meta-revenue-digiday.webp?auto=format&fit=max&h=600&q=85&w=700",{"url":102},"https://www.datocms-assets.com/151374/1741204735-kevin-goodwin.png",{"url":104},"https://www.datocms-assets.com/151374/1741892294-digiday-logo-edited.png",{"hex":106},"#FAF2E8",[],{"title":109,"description":110,"image":11}," New Engen on Meta’s AI Transparency & Brand Building","New Engen's Kevin Goodwin shares how brands want transparency and full-funnel tools from Meta’s Superintelligence Labs in this Digiday feature.",[112,140,156],{"slug":113,"title":114,"date":115,"categories":116,"thumbnail":125,"thumbnailStyle":11},"november-2025-tiktok-trends","November 2025 TikTok Trends: Viral Moments You Need to Know","2025-10-27",[117,121],{"id":118,"slug":119,"title":120},"B0y1WBnOS32UYm7_kNLcPQ","trends","Trends",{"id":122,"slug":123,"title":124},"LbuHh1WgRAydUNn_o9U0-w","tiktok","TikTok",{"alt":126,"title":11,"focalPoint":127,"width":128,"height":129,"thumbnail":130,"small":131,"medium":132,"responsiveImage":133},"Illustration of a slice of pumpkin pie with whipped cream on a plate, surrounded by fall leaves, with an upward trending arrow in the background, representing November TikTok trends.",{"x":13,"y":13},1200,676,"https://www.datocms-assets.com/151374/1761596096-ne_blog_thumbnails_november_v1.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1761596096-ne_blog_thumbnails_november_v1.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1761596096-ne_blog_thumbnails_november_v1.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":134,"webpSrcSet":21,"sizes":135,"src":136,"width":128,"height":129,"aspectRatio":137,"alt":126,"title":11,"base64":138,"bgColor":139},"https://www.datocms-assets.com/151374/1761596096-ne_blog_thumbnails_november_v1.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 300w,https://www.datocms-assets.com/151374/1761596096-ne_blog_thumbnails_november_v1.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 600w,https://www.datocms-assets.com/151374/1761596096-ne_blog_thumbnails_november_v1.png?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 900w,https://www.datocms-assets.com/151374/1761596096-ne_blog_thumbnails_november_v1.png?auto=format&fit=max&h=2440&q=85&w=2440 1200w","(max-width: 1200px) 100vw, 1200px","https://www.datocms-assets.com/151374/1761596096-ne_blog_thumbnails_november_v1.png?auto=format&fit=max&h=2440&q=85&w=2440",1.7751479289940828,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgPChQTDhUYDQ0VFx0ZFg4YFxQeGBYfFh0dKy0lJh0oHRUiJTUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OHBAQHDsoIig7Ozs7Ozs7OzsvOzs1Ly8vLy87Ozs7Ozs7Oy8vLy8vOzsvLzsvOy8vLy8vOzsvLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwQC/8QAHRAAAgMAAgMAAAAAAAAAAAAAAgMAAREVIQQSE//EABYBAAMAAAAAAAAAAAAAAAAAAAQFBv/EAB0RAAEEAgMAAAAAAAAAAAAAAAEAAhIhAwYEBxH/2gAMAwEAAhEDEQA/ABST8i8uXcRifaQfYkdjH8s205Dc7dzlRUnw8nUwYZNtJMDQWV3CYBhPLSuEMYNnjZSzK7R5mLT4v//Z","#fd4e1a",{"slug":141,"title":142,"date":143,"categories":144,"thumbnail":11,"thumbnailStyle":150},"unpacking-the-latest-tiktok-news-and-what-it-could-mean-for-marketers","Unpacking the Latest TikTok News (and What it Could Mean for Marketers)","2024-03-15",[145,146],{"id":122,"slug":123,"title":124},{"id":147,"slug":148,"title":149},"MRbbOcHbQoOkSXAsol9Qqw","pov","POV",{"id":151,"type":152,"title":153,"date":11,"logo":11,"bg":154,"color":11},"SbBAVli5T6uXs0VtJWG3Yg","thumbnail_event_block","Unpacking the Latest TikTok News",{"hex":155},"#CCE0D9",{"slug":157,"title":158,"date":11,"categories":159,"thumbnail":161,"thumbnailStyle":11},"beyond-performance-why-the-future-of-activewear-belongs-to-everyday-athletes","Beyond Performance: Why the Future of Activewear Belongs to Everyday Athletes",[160],{"id":147,"slug":148,"title":149},{"alt":11,"title":11,"focalPoint":162,"width":128,"height":129,"thumbnail":163,"small":164,"medium":165,"responsiveImage":166},{"x":13,"y":13},"https://www.datocms-assets.com/151374/1756323562-beyond-performance-blog-sneaker-graphic.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1756323562-beyond-performance-blog-sneaker-graphic.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1756323562-beyond-performance-blog-sneaker-graphic.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":167,"webpSrcSet":21,"sizes":135,"src":168,"width":128,"height":129,"aspectRatio":137,"alt":11,"title":11,"base64":169,"bgColor":170},"https://www.datocms-assets.com/151374/1756323562-beyond-performance-blog-sneaker-graphic.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 300w,https://www.datocms-assets.com/151374/1756323562-beyond-performance-blog-sneaker-graphic.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 600w,https://www.datocms-assets.com/151374/1756323562-beyond-performance-blog-sneaker-graphic.png?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 900w,https://www.datocms-assets.com/151374/1756323562-beyond-performance-blog-sneaker-graphic.png?auto=format&fit=max&h=2440&q=85&w=2440 1200w","https://www.datocms-assets.com/151374/1756323562-beyond-performance-blog-sneaker-graphic.png?auto=format&fit=max&h=2440&q=85&w=2440","data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgNCg4LDg8bDg0NDhcODQ0NFxYZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLBQUFEAUFEC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAFAAIG/8QAHxAAAgICAQUAAAAAAAAAAAAAAQIAAwQRBRITIUFR/8QAFgEAAwAAAAAAAAAAAAAAAAAAAAID/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8AxvQ7OBqKY/Gs1Oz8ha5J7w8RR+Ssro0B6iIDbsdqLzqSVOW11hLCSAf/2Q==","#cce561",{"relatedText":172},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://reachnewengen.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339430386]