[{"data":1,"prerenderedAt":195},["ShallowReactive",2],{"insight-quoted-in-adweek-kelly-dye-on-influencers-navigating-identity-politics":3},{"page":4,"related":151,"index":193},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":11,"author":12,"categories":19,"contributors":28,"content":29,"thumbnailStyle":133,"schemaTypes":144,"schemaCustom":145,"faqs":10,"seo":146},"ZmTJcSkRTaW0VxjvsWQtqg","2025-06-26T19:02:05+01:00","2026-05-12T20:46:44+01:00","Adweek: Kelly Dye on Influencers Navigating Identity Politics","quoted-in-adweek-kelly-dye-on-influencers-navigating-identity-politics",null,"2025-06-26",{"id":13,"slug":14,"name":15,"photo":16,"role":18},"OarM8WxsRAK2eBAVqZpbIA","kelly-dye","Kelly Dye",{"src":17},"https://www.datocms-assets.com/151374/1750960596-kelly-dye-3.png?auto=format&fit=max&h=300&q=85&w=300","VP of Product & Innovation",[20,24],{"id":21,"slug":22,"title":23},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",{"id":25,"slug":26,"title":27},"Pp903R23RBa0m_FTD3Ciig","influencer","Influencer News",[],{"value":30,"blocks":132},{"schema":31,"document":32},"dast",{"type":33,"children":34},"root",[35,43,51,60,66,116],{"type":36,"children":37},"paragraph",[38],{"type":39,"marks":40,"value":42},"span",[41],"emphasis","The following summarizes a byline by Kelly Dye, VP of Influencer Strategy at New Engen, published in Adweek.",{"type":36,"children":44},[45,49],{"type":39,"marks":46,"value":48},[47],"strong","SEATTLE, WA –",{"type":39,"value":50}," As cultural divides deepen and brand expectations tighten, Kelly Dye is sounding the alarm on a growing tension in the creator economy: the demand for influence without identity.",{"type":36,"children":52},[53,55,58],{"type":39,"value":54},"In her latest piece for ",{"type":39,"marks":56,"value":57},[41],"Adweek",{"type":39,"value":59},", Kelly challenges the marketing industry to reconcile its desire for “authentic” creators with its discomfort around real human complexity. Her perspective is a call for courageous, values-driven partnerships that honor both individuality and impact.",{"type":61,"level":62,"children":63},"heading",2,[64],{"type":39,"value":65},"Key Takeaways from the Article:",{"type":67,"style":68,"children":69},"list","bulleted",[70,80,89,98,107],{"type":71,"children":72},"listItem",[73],{"type":36,"children":74},[75,78],{"type":39,"marks":76,"value":77},[47],"The high cost of silence.",{"type":39,"value":79}," Kelly explores how influencers are increasingly navigating backlash whether they speak up or stay quiet—highlighting how public expectations and brand safety concerns often conflict.",{"type":71,"children":81},[82],{"type":36,"children":83},[84,87],{"type":39,"marks":85,"value":86},[47],"The complexity of authenticity.",{"type":39,"value":88}," The article examines how brands' desire for “real” creators often clashes with content guidelines that discourage personal expression, raising questions about what authenticity really means in influencer marketing.",{"type":71,"children":90},[91],{"type":36,"children":92},[93,96],{"type":39,"marks":94,"value":95},[47],"When identity becomes a brand risk.",{"type":39,"value":97}," Kelly unpacks how personal beliefs and everyday choices have become politicized, complicating how influencers present themselves—and how brands choose to engage.",{"type":71,"children":99},[100],{"type":36,"children":101},[102,105],{"type":39,"marks":103,"value":104},[47],"Clarity over consensus.",{"type":39,"value":106}," Through brand examples, Kelly illustrates how some companies have leaned into defined values—even polarizing ones—to build stronger consumer loyalty, suggesting this may be a strategic path forward.",{"type":71,"children":108},[109],{"type":36,"children":110},[111,114],{"type":39,"marks":112,"value":113},[47],"Creating space for nuance.",{"type":39,"value":115}," The piece calls attention to the tension between creator individuality and brand expectations, and considers how the industry might evolve to support more inclusive, values-aligned partnerships.",{"type":36,"children":117},[118,121],{"type":39,"marks":119,"value":120},[47],"Read the full article, “In a Divided America, Influencers Are Asked to Fill an Impossible Role,” on ",{"url":122,"meta":123,"type":127,"children":128},"https://www.adweek.com/brand-marketing/influencers-impossible-role-divided-america/",[124],{"id":125,"value":126},"target","_blank","link",[129],{"type":39,"marks":130,"value":131},[47],"Adweek.",[],{"id":134,"type":135,"image":136,"photo":138,"logo":140,"bg":142},"cFX644u8RyiFEg_saa57tQ","thumbnail_media_mention_block",{"thumbnail":137},"https://www.datocms-assets.com/151374/1750960585-divided-america-influencer-role-2025-jpg.webp?auto=format&fit=max&h=600&q=85&w=700",{"url":139},"https://www.datocms-assets.com/151374/1750960596-kelly-dye-3.png",{"url":141},"https://www.datocms-assets.com/151374/1742179212-adweek-logo.png",{"hex":143},"#CCE0D9",[],"",{"title":147,"description":148,"image":149},"Quoted in Adweek: Kelly Dye on Influencer Pressures","Kelly Dye of New Engen unpacks how identity, politics, and brand safety are reshaping influencer marketing in today’s increasingly divided landscape.",{"url":150},"https://www.datocms-assets.com/151374/1750961050-screenshot-2025-06-26-at-1-04-06-pm.png",[152,165,179],{"slug":153,"title":154,"date":155,"categories":156,"thumbnail":10,"thumbnailStyle":161},"2024-holiday-guide-getting-prepared-for-q4","2024 Holiday Guide: Getting Prepared for Q4","2024-09-19",[157],{"id":158,"slug":159,"title":160},"WBJ7GWfRQ1OSyt99QhgoVg","guides","Guides",{"id":162,"type":163,"part":10,"year":164},"fzMNUDtPQ_SPdelLSo1HsA","thumbnail_holiday_guide_block","2024",{"slug":166,"title":167,"date":168,"categories":169,"thumbnail":10,"thumbnailStyle":174},"google-analytics-4-heres-what-metrics-are-changing","Google Analytics 4: Here's What Metrics Are Changing","2022-10-28",[170],{"id":171,"slug":172,"title":173},"dejocGuSQ1is-VTx8SAXBQ","platform","Platform",{"id":175,"type":176,"title":167,"date":10,"logo":10,"bg":177,"color":10},"CZkFpSXUQoirsblHAIKI_g","thumbnail_event_block",{"hex":178},"#CCE561",{"slug":180,"title":181,"date":182,"categories":183,"thumbnail":10,"thumbnailStyle":188},"heres-whats-coming-in-2024-according-to-new-engen-leaders","Here's What's Coming in 2024 According to New Engen Leaders","2024-01-17",[184],{"id":185,"slug":186,"title":187},"MRbbOcHbQoOkSXAsol9Qqw","pov","POV",{"id":189,"type":176,"title":190,"date":10,"logo":10,"bg":191,"color":10},"cXB6Iz9ERPqk-Pd--PELpg","Here's What's Coming in 2024",{"hex":192},"#FAF2E8",{"relatedText":194},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://reachnewengen.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339430599]