[{"data":1,"prerenderedAt":478},["ShallowReactive",2],{"insight-keeping-it-real-how-to-make-your-ads-authentic":3},{"page":4,"related":412,"index":476},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":27,"author":28,"categories":35,"contributors":40,"content":41,"thumbnailStyle":11,"schemaTypes":406,"schemaCustom":21,"faqs":11,"seo":407},"GaLTZXLUQciH20RbWhpgJQ","2025-04-16T20:17:40+01:00","2025-05-02T18:58:55+01:00","Keeping it Real: How to Make Your #ADs Authentic","keeping-it-real-how-to-make-your-ads-authentic",{"alt":11,"title":11,"focalPoint":12,"width":14,"height":15,"thumbnail":16,"small":17,"medium":18,"responsiveImage":19},null,{"x":13,"y":13},0.5,1280,720,"https://www.datocms-assets.com/151374/1744830842-4.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1744830842-4.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1744830842-4.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":20,"webpSrcSet":21,"sizes":22,"src":23,"width":14,"height":15,"aspectRatio":24,"alt":11,"title":11,"base64":25,"bgColor":26},"https://www.datocms-assets.com/151374/1744830842-4.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 320w,https://www.datocms-assets.com/151374/1744830842-4.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 640w,https://www.datocms-assets.com/151374/1744830842-4.png?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 960w,https://www.datocms-assets.com/151374/1744830842-4.png?auto=format&fit=max&h=2440&q=85&w=2440 1280w","","(max-width: 1280px) 100vw, 1280px","https://www.datocms-assets.com/151374/1744830842-4.png?auto=format&fit=max&h=2440&q=85&w=2440",1.7777777777777777,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDg8XDhAQDRQNDxENDg0OFxMZHhYVFhUaHysjGh0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDggOHAgOHS8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAYAAADAQEAAAAAAAAAAAAAAAADBAUBAP/EABwQAAIDAAMBAAAAAAAAAAAAAAEDAAIRBAVhQf/EABcBAAMBAAAAAAAAAAAAAAAAAAIDBAD/xAAXEQEBAQEAAAAAAAAAAAAAAAAAMQIB/9oADAMBAAIRAxEAPwAd0BiRstI4NK9STvyQXustIyPr57D1meRaLMKhVabNgV3N6EmdMDtf/9k=","#cce561","2025-04-08",{"id":29,"slug":30,"name":31,"photo":32,"role":34},"JMN4J2aZSgCWgho9J08VUg","katie-hisle","Katie Hisle",{"src":33},"https://www.datocms-assets.com/151374/1744830802-katie-hisle.png?auto=format&fit=max&h=300&q=85&w=300","Sr. Account Executive, Acorn Creator Suite",[36],{"id":37,"slug":38,"title":39},"bWHXWs0KQrurim3x3wSqDQ","for-creators","For Creators",[],{"value":42,"blocks":393},{"schema":43,"document":44},"dast",{"type":45,"children":46},"root",[47,53,63,67,71,82,86,109,118,132,135,140,147,155,159,179,183,188,192,201,205,225,231,235,246,248,260,262,267,281,285,305,309,323,327,332,336,340,369,374,383,391],{"type":48,"children":49},"paragraph",[50],{"type":51,"value":52},"span","Let’s keep it real: you shouldn’t have to sacrifice your voice—or your audience’s trust—for a brand deal.",{"type":48,"children":54},[55,57,61],{"type":51,"value":56},"In fact, the most successful sponsored posts don’t feel like ads at all. They feel like ",{"type":51,"marks":58,"value":60},[59],"emphasis","you",{"type":51,"value":62},".",{"type":48,"children":64},[65],{"type":51,"value":66},"Authenticity isn’t just a buzzword—it’s the secret to long-term growth, better partnerships, and a deeper connection with your audience. When your content stays true to your tone, your style, and your people, everyone wins: you, the brand, and the audience you're speaking to.",{"type":48,"children":68},[69],{"type":51,"value":70},"Here’s how to keep your #ADs authentic while still hitting the brief (and the bank).",{"type":72,"level":73,"children":74},"heading",2,[75,79],{"type":51,"marks":76,"value":78},[77],"strong","1. Choose Brand Partnerships That Make Sense for ",{"type":51,"marks":80,"value":81},[77,59],"You",{"type":48,"children":83},[84],{"type":51,"value":85},"Before saying “yes” to a collab, ask yourself:",{"type":87,"style":88,"children":89},"list","bulleted",[90,97,103],{"type":91,"children":92},"listItem",[93],{"type":48,"children":94},[95],{"type":51,"value":96},"Does this product fit naturally into my lifestyle or content?",{"type":91,"children":98},[99],{"type":48,"children":100},[101],{"type":51,"value":102},"Will my audience find this useful, interesting, or entertaining?",{"type":91,"children":104},[105],{"type":48,"children":106},[107],{"type":51,"value":108},"Is this something I’d genuinely recommend—even off-camera?",{"type":48,"children":110},[111,113,116],{"type":51,"value":112},"The best brand deals feel aligned with who you are and what you already post. That doesn’t mean every collab has to be ",{"type":51,"marks":114,"value":115},[59],"on-brand perfection",{"type":51,"value":117},"—but it should never feel like a reach. Your followers know you. If something feels off, they’ll feel it too.",{"type":48,"children":119},[120,122,125,127,130],{"type":51,"value":121},"👉 ",{"type":51,"marks":123,"value":124},[77],"Pro tip:",{"type":51,"value":126}," Stepping slightly outside your niche can still work—",{"type":51,"marks":128,"value":129},[59],"if",{"type":51,"value":131}," you find a real connection between the product and your passions.",{"item":133,"type":134},"XCitgb2JSROjifFkdpU3sg","block",{"type":72,"level":73,"children":136},[137],{"type":51,"marks":138,"value":139},[77],"2. Blend Paid and Organic Content",{"type":48,"children":141},[142,144],{"type":51,"value":143},"Say it with us: ",{"type":51,"marks":145,"value":146},[77],"consistency > campaigns.",{"type":48,"children":148},[149,151,153],{"type":51,"value":150},"If your audience only hears from you when there’s a #spon involved, it starts to feel transactional. That doesn’t mean you can’t do frequent paid work—it just means your feed should reflect ",{"type":51,"marks":152,"value":60},[59],{"type":51,"value":154}," first, not just the brands paying you.",{"type":48,"children":156},[157],{"type":51,"value":158},"Try this:",{"type":87,"style":88,"children":160},[161,167,173],{"type":91,"children":162},[163],{"type":48,"children":164},[165],{"type":51,"value":166},"Keep up your usual rhythm of organic posts",{"type":91,"children":168},[169],{"type":48,"children":170},[171],{"type":51,"value":172},"Use your sponsored content to expand on themes you’re already known for",{"type":91,"children":174},[175],{"type":48,"children":176},[177],{"type":51,"value":178},"Treat your partnerships as part of your brand—not a break from it",{"type":48,"children":180},[181],{"type":51,"value":182},"And remember, quality beats quantity every time. One great, on-brand partnership can outperform five generic ones.",{"type":72,"level":73,"children":184},[185],{"type":51,"marks":186,"value":187},[77],"3. Make the Brand Fit Your Voice (Not the Other Way Around)",{"type":48,"children":189},[190],{"type":51,"value":191},"Your tone. Your aesthetic. Your audience.",{"type":48,"children":193},[194,196,199],{"type":51,"value":195},"When you bring all three into a sponsored post, it doesn’t feel like an ad—it feels like ",{"type":51,"marks":197,"value":198},[59],"you being you,",{"type":51,"value":200}," with a product in the mix.",{"type":48,"children":202},[203],{"type":51,"value":204},"How to do it:",{"type":87,"style":88,"children":206},[207,213,219],{"type":91,"children":208},[209],{"type":48,"children":210},[211],{"type":51,"value":212},"Plug the product into formats that already perform well for you (like GRWMs, “day in the life,” or your signature series)",{"type":91,"children":214},[215],{"type":48,"children":216},[217],{"type":51,"value":218},"Use your natural voice—not brand speak",{"type":91,"children":220},[221],{"type":48,"children":222},[223],{"type":51,"value":224},"Build content around a story, a moment, or a feeling, not a pitch",{"type":72,"level":226,"children":227},3,[228],{"type":51,"marks":229,"value":230},[77],"Need inspiration?",{"type":48,"children":232},[233],{"type":51,"value":234},"Looking for examples of creators who nailed the balance between brand goals and staying true to their own vibe? Here are a couple standouts from our community:",{"type":48,"children":236},[237,240,242,245],{"type":51,"marks":238,"value":239},[77],"May x OLIPOP",{"type":51,"value":241},"\nMay is known for joyful, high-energy dance content—and she didn’t change a thing when she partnered with OLIPOP. Instead of stepping outside her style, she wove the product into her usual flow. Think: colorful sets, playful transitions, and a can of OLIPOP making a cameo mid-move. It didn’t just perform—it felt like it belonged. Her audience loved it, the brand got standout engagement, and the content stayed 100% ",{"type":51,"marks":243,"value":244},[59],"May",{"type":51,"value":62},{"item":247,"type":134},"DmzOBF6qR4GVIkoGd9UUeQ",{"type":48,"children":249},[250,253,255,258],{"type":51,"marks":251,"value":252},[77],"Hunter + Hannah x Heineken",{"type":51,"value":254},"\nThis duo has built a following around lighthearted, well-produced lifestyle storytelling—and their Heineken collab didn’t skip a beat. Rather than doing a straight product plug, they created a narrative-driven post that felt like a continuation of their usual content: playful, real, and beautifully shot. Heineken fit into the moment—not the other way around. That kind of seamless integration is what keeps audiences engaged ",{"type":51,"marks":256,"value":257},[59],"and",{"type":51,"value":259}," brands coming back.",{"item":261,"type":134},"YDKSX8IYQx2ijUqhGVfsRg",{"type":72,"level":73,"children":263},[264],{"type":51,"marks":265,"value":266},[77],"4. Share, Don’t Sell",{"type":48,"children":268},[269,271,274,276,279],{"type":51,"value":270},"The most authentic creators don’t ",{"type":51,"marks":272,"value":273},[59],"sell",{"type":51,"value":275}," the product. They ",{"type":51,"marks":277,"value":278},[59],"share",{"type":51,"value":280}," why it matters to them.",{"type":48,"children":282},[283],{"type":51,"value":284},"The best branded content feels like:",{"type":87,"style":88,"children":286},[287,293,299],{"type":91,"children":288},[289],{"type":48,"children":290},[291],{"type":51,"value":292},"A recommendation to a friend",{"type":91,"children":294},[295],{"type":48,"children":296},[297],{"type":51,"value":298},"A peek into your routine",{"type":91,"children":300},[301],{"type":48,"children":302},[303],{"type":51,"value":304},"A behind-the-scenes look at what you're using or loving",{"type":48,"children":306},[307],{"type":51,"value":308},"Want proof?",{"type":87,"style":88,"children":310},[311,317],{"type":91,"children":312},[313],{"type":48,"children":314},[315],{"type":51,"value":316},"Mika used the “Girl Math” trend to make a Huggies collab feel personal, relatable, and hilarious",{"type":91,"children":318},[319],{"type":48,"children":320},[321],{"type":51,"value":322},"Ashton Hall turned his “morning routine” viral moment into organic-feeling UGC for Saratoga Spring Water—without missing a beat",{"type":48,"children":324},[325],{"type":51,"value":326},"If you lead with storytelling, not selling, your #AD becomes something people want to watch—not skip.",{"type":72,"level":73,"children":328},[329],{"type":51,"marks":330,"value":331},[77],"Authenticity Pays Off",{"type":48,"children":333},[334],{"type":51,"value":335},"When your content feels real, people pay attention. When it connects, they engage. And when it converts, brands notice.",{"type":48,"children":337},[338],{"type":51,"value":339},"Authentic sponsored content leads to:",{"type":87,"style":88,"children":341},[342,348,354,360],{"type":91,"children":343},[344],{"type":48,"children":345},[346],{"type":51,"value":347},"Higher engagement",{"type":91,"children":349},[350],{"type":48,"children":351},[352],{"type":51,"value":353},"Stronger long-term partnerships",{"type":91,"children":355},[356],{"type":48,"children":357},[358],{"type":51,"value":359},"More creative freedom",{"type":91,"children":361},[362],{"type":48,"children":363},[364,366],{"type":51,"value":365},"And a reputation that ",{"type":51,"marks":367,"value":368},[59],"gets you rebooked",{"type":72,"level":73,"children":370},[371],{"type":51,"marks":372,"value":373},[77],"Want More Collabs That Actually Fit?",{"type":48,"children":375},[376,378,381],{"type":51,"value":377},"Our ",{"type":51,"marks":379,"value":380},[77],"Creator Suite",{"type":51,"value":382}," was built for creators like you—people who want partnerships that feel aligned, not forced. We connect you with brands who want to work with real people, not cookie-cutter influencers.",{"type":48,"children":384},[385,387,389],{"type":51,"value":386},"If you're ready to collaborate on content that performs ",{"type":51,"marks":388,"value":257},[59],{"type":51,"value":390}," stays true to who you are:",{"item":392,"type":134},"O5QAU8ECTh6JK6NmZ9foDg",[394,398,401,403],{"id":133,"type":395,"quote":396,"cite":397},"quote_block","Creators who ask how a partnership serves the audience—not just themselves or the brand—are the ones we want to work with again and again.","New Engen CS Team",{"id":247,"type":399,"code":400},"instagram_block","\u003Cblockquote class=\"instagram-media\" data-instgrm-permalink=\"https://www.instagram.com/reel/C9QV3zwS-4o/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram\u003C/div>\u003C/div>\u003Cdiv style=\"padding: 12.5% 0;\">\u003C/div> \u003Cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\u003Cdiv> \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">\u003C/div> \u003Cdiv style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">\u003C/div> \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">\u003C/div>\u003C/div>\u003Cdiv style=\"margin-left: 8px;\"> \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">\u003C/div> \u003Cdiv style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\">\u003C/div>\u003C/div>\u003Cdiv style=\"margin-left: auto;\"> \u003Cdiv style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">\u003C/div> \u003Cdiv style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">\u003C/div> \u003Cdiv style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">\u003C/div>\u003C/div>\u003C/div> \u003Cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">\u003C/div> \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">\u003C/div>\u003C/div>\u003C/a>\u003Cp style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">\u003Ca href=\"https://www.instagram.com/reel/C9QV3zwS-4o/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by May (@maylovespink)\u003C/a>\u003C/p>\u003C/div>\u003C/blockquote>\n\u003Cscript async src=\"//www.instagram.com/embed.js\">\u003C/script>",{"id":261,"type":399,"code":402},"\u003Cblockquote class=\"instagram-media\" data-instgrm-permalink=\"https://www.instagram.com/reel/DEStYwzyFaM/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram\u003C/div>\u003C/div>\u003Cdiv style=\"padding: 12.5% 0;\">\u003C/div> \u003Cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\u003Cdiv> \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">\u003C/div> \u003Cdiv style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">\u003C/div> \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">\u003C/div>\u003C/div>\u003Cdiv style=\"margin-left: 8px;\"> \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">\u003C/div> \u003Cdiv style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\">\u003C/div>\u003C/div>\u003Cdiv style=\"margin-left: auto;\"> \u003Cdiv style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">\u003C/div> \u003Cdiv style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">\u003C/div> \u003Cdiv style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">\u003C/div>\u003C/div>\u003C/div> \u003Cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">\u003C/div> \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">\u003C/div>\u003C/div>\u003C/a>\u003Cp style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">\u003Ca href=\"https://www.instagram.com/reel/DEStYwzyFaM/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Hunter &amp; Hannah 🧡💛 (@packthebus)\u003C/a>\u003C/p>\u003C/div>\u003C/blockquote>\n\u003Cscript async src=\"//www.instagram.com/embed.js\">\u003C/script>",{"id":392,"type":404,"label":405,"internal":11,"external":21},"link_item","Become A New Engen Creator",[],{"title":408,"description":409,"image":410},"Keeping it Real: How to Make Your #ADs Authentic ","Yes, your sponsored content can feel real and still perform. Here’s how top creators keep their brand deals authentic—and why it matters.",{"url":411},"https://www.datocms-assets.com/151374/1744830842-4.png",[413,426,443],{"slug":414,"title":415,"date":416,"categories":417,"thumbnail":11,"thumbnailStyle":422},"2024-holiday-guide-getting-prepared-for-q4","2024 Holiday Guide: Getting Prepared for Q4","2024-09-19",[418],{"id":419,"slug":420,"title":421},"WBJ7GWfRQ1OSyt99QhgoVg","guides","Guides",{"id":423,"type":424,"part":11,"year":425},"fzMNUDtPQ_SPdelLSo1HsA","thumbnail_holiday_guide_block","2024",{"slug":427,"title":428,"date":429,"categories":430,"thumbnail":11,"thumbnailStyle":435},"new-engen-named-a-finalist-for-the-modern-retail-awards-for-best-retailer-agency","New Engen Named a Finalist for the Modern Retail Awards for Best Retailer/Agency Collaboration","2023-01-23",[431],{"id":432,"slug":433,"title":434},"X8w_7NaSR0O20sn8lR9DAA","awards","Awards",{"id":436,"type":437,"logo":438,"bg":440,"badge":442},"KT6t9jf2R9Sm_nsZe5gABA","thumbnail_award_block",{"url":439},"https://www.datocms-assets.com/151374/1741892105-modern-retail-award-logo-edited.png",{"hex":441},"#CCE0D9","Finalist",{"slug":444,"title":445,"date":11,"categories":446,"thumbnail":451,"thumbnailStyle":465},"emarketer-ashley-hill-on-the-future-of-affiliate-marketing","EMARKETER: Ashley Hill on the Future of Affiliate Marketing",[447],{"id":448,"slug":449,"title":450},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",{"alt":11,"title":11,"focalPoint":452,"width":453,"height":454,"thumbnail":455,"small":456,"medium":457,"responsiveImage":458},{"x":13,"y":13},1680,858,"https://www.datocms-assets.com/151374/1759327187-emarketer_ashley-hill_thumbnail.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1759327187-emarketer_ashley-hill_thumbnail.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1759327187-emarketer_ashley-hill_thumbnail.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":459,"webpSrcSet":21,"sizes":460,"src":461,"width":453,"height":454,"aspectRatio":462,"alt":11,"title":11,"base64":463,"bgColor":464},"https://www.datocms-assets.com/151374/1759327187-emarketer_ashley-hill_thumbnail.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 420w,https://www.datocms-assets.com/151374/1759327187-emarketer_ashley-hill_thumbnail.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 840w,https://www.datocms-assets.com/151374/1759327187-emarketer_ashley-hill_thumbnail.png?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 1260w,https://www.datocms-assets.com/151374/1759327187-emarketer_ashley-hill_thumbnail.png?auto=format&fit=max&h=2440&q=85&w=2440 1680w","(max-width: 1680px) 100vw, 1680px","https://www.datocms-assets.com/151374/1759327187-emarketer_ashley-hill_thumbnail.png?auto=format&fit=max&h=2440&q=85&w=2440",1.9580419580419581,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgWFQoWDhQODQ0NDhENDg0OFx8ZGBYVFhUaHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAMHC8cIhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQABBv/EAB4QAAIBBAMBAAAAAAAAAAAAAAECAAMEEUEUIjET/8QAFwEAAwEAAAAAAAAAAAAAAAAAAgMEAf/EABcRAQEBAQAAAAAAAAAAAAAAABEAAgH/2gAMAwEAAhEDEQA/AMb8kZwMxxw04XuojPWqMRnXuHSzGDqLpdrA1LcISRKg9S4cp7JNi4l//9k=","#3e8358",{"id":466,"type":467,"image":468,"photo":470,"logo":472,"bg":474},"XcLvGKhpTumstj0bTDsYvA","thumbnail_media_mention_block",{"thumbnail":469},"https://www.datocms-assets.com/151374/1759327187-emarketer_ashley-hill_thumbnail.png?auto=format&fit=max&h=600&q=85&w=700",{"url":471},"https://www.datocms-assets.com/151374/1741711427-ashley-hill.png",{"url":473},"https://www.datocms-assets.com/151374/1741892214-emarketer-logo-edited.png",{"hex":475},"#FAF2E8",{"relatedText":477},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://reachnewengen.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339431290]