[{"data":1,"prerenderedAt":784},["ShallowReactive",2],{"insight-influencer-marketing-trends-february-2026":3},{"page":4,"related":693,"index":782},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":28,"author":29,"categories":36,"contributors":41,"content":42,"thumbnailStyle":682,"schemaTypes":686,"schemaCustom":687,"faqs":682,"seo":688},"Py1sLoVJRxWGwFPW9TjFBQ","2026-02-19T21:11:49+00:00","2026-05-13T16:19:30+01:00","Influencer Marketing Trends: February 2026","influencer-marketing-trends-february-2026",{"alt":11,"title":12,"focalPoint":13,"width":15,"height":16,"thumbnail":17,"small":18,"medium":19,"responsiveImage":20},"Illustration of social media engagement with video content, chat bubbles, hearts, and likes, representing February influencer marketing trends and Valentine’s-themed creator strategy.","February Influencer Marketing Trends 2026",{"x":14,"y":14},0.5,1680,858,"https://www.datocms-assets.com/151374/1771532791-february.jpg?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1771532791-february.jpg?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1771532791-february.jpg?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":21,"webpSrcSet":22,"sizes":23,"src":24,"width":15,"height":16,"aspectRatio":25,"alt":11,"title":12,"base64":26,"bgColor":27},"https://www.datocms-assets.com/151374/1771532791-february.jpg?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 420w,https://www.datocms-assets.com/151374/1771532791-february.jpg?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 840w,https://www.datocms-assets.com/151374/1771532791-february.jpg?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 1260w,https://www.datocms-assets.com/151374/1771532791-february.jpg?auto=format&fit=max&h=2440&q=85&w=2440 1680w","","(max-width: 1680px) 100vw, 1680px","https://www.datocms-assets.com/151374/1771532791-february.jpg?auto=format&fit=max&h=2440&q=85&w=2440",1.9580419580419581,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgNBhEIDQgLDQ0SERgOBQ0NEBENDQ0YFxMZGCIVFhUaHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFh07Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAADBAABBv/EABsQAAIBBQAAAAAAAAAAAAAAAAADEQECEhMx/8QAFwEAAwEAAAAAAAAAAAAAAAAAAwQGAv/EABoRAAIDAQEAAAAAAAAAAAAAAAIDABIxEQT/2gAMAwEAAhEDEQA/ANy11YFt1ch9qrYFdVuXCX87FVyaWQ8hFOrBYVSrY4QRYxVsgyIez//Z","#f15933","2026-02-19",{"id":30,"slug":31,"name":32,"photo":33,"role":35},"Hs_lX0oATXio0yEnHQx7Og","shayla-crowder","Shayla Crowder",{"src":34},"https://www.datocms-assets.com/151374/1779306598-vp-headshots-3.png?auto=format&fit=max&h=300&q=85&w=300","Senior Marketing Manager",[37],{"id":38,"slug":39,"title":40},"EnfBBA40QlSAgNJtq952nQ","influencer-marketing-trends","Influencer Marketing Trends",[],{"value":43,"blocks":663},{"schema":44,"document":45},"dast",{"type":46,"children":47},"root",[48,54,68,72,80,86,98,117,120,124,128,151,155,162,167,179,183,187,191,220,224,231,236,240,258,262,288,292,298,303,315,319,321,325,344,368,372,376,381,385,405,419,434,447,453,458,462,488,501,513,518,523,527,574,578,583,604,623,627,632,636,647,651,655,659],{"type":49,"children":50},"paragraph",[51],{"type":52,"value":53},"span","Every month, we analyze how culture, creators, and commerce are moving.",{"type":49,"children":55},[56,58,66],{"type":52,"value":57},"Across 7M+ ",{"url":59,"type":60,"children":61},"https://reachnewengen.com/solutions/new-engen-creators/","link",[62],{"type":52,"marks":63,"value":65},[64],"underline","creator profiles",{"type":52,"value":67}," and 1.7K+ campaigns, we spot shifts before they hit the mainstream. This update breaks down what’s changing in terms of creator timing, cultural momentum, and performance patterns, and signals where brands should adjust next.",{"type":49,"children":69},[70],{"type":52,"value":71},"Here’s what February is already telling us.",{"type":73,"level":74,"children":75},"heading",2,[76],{"type":52,"marks":77,"value":79},[78],"strong","3 Influencer Marketing Signals Defining February",{"type":73,"level":81,"children":82},3,[83],{"type":52,"marks":84,"value":85},[78],"Signal #1: If You’re Boosting Influencer Content, Timing Matters More Than Ever",{"type":49,"children":87},[88,90,96],{"type":52,"value":89},"If your ",{"url":91,"type":60,"children":92},"https://reachnewengen.com/solutions/acorn-creator-suite",[93],{"type":52,"marks":94,"value":95},[64],"influencer",{"type":52,"value":97}," content is being pushed through paid — as whitelisting, Spark Ads, paid social, or search support — February is one of the most expensive times to scale. ",{"type":49,"children":99},[100,102,105,107,110,112,115],{"type":52,"value":101},"The issue isn’t just cultural noise, it’s cost inflation. From early January through Valentine’s Day, we saw a ",{"type":52,"marks":103,"value":104},[78],"43%",{"type":52,"value":106}," increase in CPMs across our portfolio. Paid social CPMs increased ",{"type":52,"marks":108,"value":109},[78],"30%",{"type":52,"value":111},". At the same time, click-through rates fell by ",{"type":52,"marks":113,"value":114},[78],"25%",{"type":52,"value":116}," on average, driving up CPCs by as much as 75%.",{"item":118,"type":119},"SQP2a82IRhCYK9yz4R7X9w","block",{"type":49,"children":121},[122],{"type":52,"value":123},"That means brands pushing influencer creative in February paid significantly more for each impression and click compared to those who activated earlier.",{"type":49,"children":125},[126],{"type":52,"value":127},"Right now,  this translates into:",{"type":129,"style":130,"children":131},"list","bulleted",[132,139,145],{"type":133,"children":134},"listItem",[135],{"type":49,"children":136},[137],{"type":52,"value":138},"The same creator asset costs more to distribute in February than it did in mid-January.",{"type":133,"children":140},[141],{"type":49,"children":142},[143],{"type":52,"value":144},"Engagement efficiency loss as feeds become saturated.",{"type":133,"children":146},[147],{"type":49,"children":148},[149],{"type":52,"value":150},"Stronger creative needed to maintain performance while scaling budgets mid-month",{"type":49,"children":152},[153],{"type":52,"value":154},"The brands operating efficiently didn’t wait for February to brief creators and push content live. They secured partnerships and launched paid support in mid-January,when CPM floors were lower and attention was less fragmented.",{"type":49,"children":156},[157,160],{"type":52,"marks":158,"value":159},[78],"What this means:",{"type":52,"value":161},"\nIf influencer content is part of your paid mix, activate early to get ahead of rising costs that can emerge well before peak spending days. In February, the best-performing Valentine’s creative launched weeks before Valentine’s Day.",{"type":73,"level":81,"children":163},[164],{"type":52,"marks":165,"value":166},[78],"Signal #2: Think Social-First for Broadcast Moments",{"type":49,"children":168},[169,171,177],{"type":52,"value":170},"According to ",{"url":172,"type":60,"children":173},"https://www.emarketer.com/content/golden-globes--declining-viewership-prove-social-media-new-front-row",[174],{"type":52,"marks":175,"value":176},[64],"eMarketer",{"type":52,"value":178},", the Golden Globes saw TV viewership decline 7% year over year, even though social discussion increased 5% to 43 million reactions .",{"type":49,"children":180},[181],{"type":52,"value":182},"Cultural moments like the NFL, award shows, and live premieres are no longer consumed passively through broadcast alone. They’re experienced through creators: in reactions, commentary, memes, behind-the-scenes content, and second-screen conversations.",{"type":49,"children":184},[185],{"type":52,"value":186},"For brand marketers, this changes how campaigns should be built. Instead of planning a broadcast moment and adding social amplification later, the starting point should be social-native creator strategy.",{"type":49,"children":188},[189],{"type":52,"value":190},"There are three windows to capitalize on:",{"type":129,"style":130,"children":192},[193,202,211],{"type":133,"children":194},[195],{"type":49,"children":196},[197,200],{"type":52,"marks":198,"value":199},[78],"Before:",{"type":52,"value":201}," Brief creators to build anticipation and shape the narrative leading into the event.",{"type":133,"children":203},[204],{"type":49,"children":205},[206,209],{"type":52,"marks":207,"value":208},[78],"During:",{"type":52,"value":210}," Enable real-time commentary, reaction content, and live integrations.",{"type":133,"children":212},[213],{"type":49,"children":214},[215,218],{"type":52,"marks":216,"value":217},[78],"After:",{"type":52,"value":219}," Extend the moment through recap, meme culture, and performance-driven amplification.",{"type":49,"children":221},[222],{"type":52,"value":223},"Each phase requires a different creative approach, but all of them require creators to be embedded early. High polished, recap-style creative launched days after the main event may look good, but risks missing the moment. ",{"type":49,"children":225},[226,229],{"type":52,"marks":227,"value":228},[78],"What this means: ",{"type":52,"value":230},"Broadcast no longer defines the moment. Creators do. Plan your creator strategy before the event, support it with paid intentionally, and focus on building momentum rather than just driving impressions.",{"type":73,"level":81,"children":232},[233],{"type":52,"marks":234,"value":235},[78],"Signal #3: Long-Term Creator Partnerships Are Driving Measurable Lift",{"type":49,"children":237},[238],{"type":52,"value":239},"Influencer performance isn’t just about creative quality, it’s about repetition.",{"type":49,"children":241},[242,243,248,250,253,255],{"type":52,"value":170},{"url":244,"type":60,"children":245},"https://www.emarketer.com/content/youtube-creator-partnerships-notably-boost-ctrs-cvrs--per-agentio",[246],{"type":52,"marks":247,"value":176},[64],{"type":52,"value":249},", CTRs for partnerships with creators across the US, UK, Canada, and Australia increased by roughly  ",{"type":52,"marks":251,"value":252},[78],"10% for each additional integration",{"type":52,"value":254}," with the same creator. The research also found that the ",{"type":52,"marks":256,"value":257},[78],"sixth integration with one creator saw a conversion rate lift of 1.9x compared to the first.",{"type":49,"children":259},[260],{"type":52,"value":261},"When audiences see a creator partner with the same brand repeatedly:",{"type":129,"style":130,"children":263},[264,270,276,282],{"type":133,"children":265},[266],{"type":49,"children":267},[268],{"type":52,"value":269},"Trust builds",{"type":133,"children":271},[272],{"type":49,"children":273},[274],{"type":52,"value":275},"Familiarity increases",{"type":133,"children":277},[278],{"type":49,"children":279},[280],{"type":52,"value":281},"Friction decreases",{"type":133,"children":283},[284],{"type":49,"children":285},[286],{"type":52,"value":287},"Conversion intent strengthens",{"type":49,"children":289},[290],{"type":52,"value":291},"This is especially important during high-cost months like February.  Where a one-off sponsored post needs  to work immediately in an inflated media environment, a long-term partnership can deliver on the efficiency that has been built over time.",{"type":49,"children":293},[294,296],{"type":52,"marks":295,"value":159},[78],{"type":52,"value":297},"\nIf influencer marketing is still operating campaign-by-campaign, you’re leaving measurable performance lift on the table. Compounding partnerships outperform seasonal bursts.",{"type":73,"level":74,"children":299},[300],{"type":52,"marks":301,"value":302},[78],"Rising Creator: Sherry and the Power of Identity-Led Content",{"type":49,"children":304},[305,307,313],{"type":52,"value":306},"Chinese-American creator Sherry ",{"url":308,"type":60,"children":309},"https://www.tiktok.com/@sherryxiiruii",[310],{"type":52,"marks":311,"value":312},[64],"(@sherryxiiruii)",{"type":52,"value":314}," has built momentum by playfully inviting viewers into everyday Traditional Chinese habits.",{"type":49,"children":316},[317],{"type":52,"value":318},"“You’re Chinese now.”",{"item":320,"type":119},"TU-w2MvWQCqMBirgG6Z68Q",{"type":49,"children":322},[323],{"type":52,"value":324},"It’s how she opens many of her videos:introducing rituals like drinking warm water, practicing Ba Duan Jin, wearing slippers indoors, or eating congee for breakfast. The phrasing is unexpected and memorable, which makes it easy to engage with.",{"type":49,"children":326},[327,329,332,334,337,339,342],{"type":52,"value":328},"Her January videos generated ",{"type":52,"marks":330,"value":331},[78],"5.9M views and 918.9K likes",{"type":52,"value":333},", and another reached ",{"type":52,"marks":335,"value":336},[78],"4.6M views and 637K likes",{"type":52,"value":338},", helping her grow to more than ",{"type":52,"marks":340,"value":341},[78],"693K followers",{"type":52,"value":343}," . ",{"type":49,"children":345},[346,348,351,353,366],{"type":52,"value":347},"The timing aligns with Lunar New Year, but the traction goes deeper. Wellness continues to be a structural priority, with ",{"type":52,"marks":349,"value":350},[78],"84% of U.S. consumers saying wellness is important",{"type":52,"value":352},", according to ",{"url":354,"type":60,"children":355},"https://www.retailbrew.com/stories/2025/05/29/wellness-has-become-a-top-priority-for-younger-consumers-as-burnout-takes-hold-survey",[356,359,363],{"type":52,"marks":357,"value":358},[64],"McKinsey’s ",{"type":52,"marks":360,"value":362},[361,64],"emphasis","Future of Wellness",{"type":52,"marks":364,"value":365},[64]," survey",{"type":52,"value":367},", and nearly half purchasing functional nutrition products in the past year. Sherry’s content sits at the intersection of cultural education, everyday ritual, and aspirational wellness — all delivered in a format that feels native to the platform.",{"type":49,"children":369},[370],{"type":52,"marks":371,"value":159},[78],{"type":49,"children":373},[374],{"type":52,"value":375},"Sherry shows what happens when a creator brings a genuinely fresh perspective to a saturated category like wellness. The takeaway: look for creators who are reframing familiar topics in ways only they can, turning everyday content into something people want to share.",{"type":73,"level":74,"children":377},[378],{"type":52,"marks":379,"value":380},[78],"Platform & Influencer Ecosystem Updates Impacting Strategy",{"type":49,"children":382},[383],{"type":52,"value":384},"February brought several platform shifts that will affect influencer planning in 2026.",{"type":49,"children":386},[387,390,392,398,400,403],{"type":52,"marks":388,"value":389},[78],"TikTok stabilized, but platform dependency risk remains.",{"type":52,"value":391},"\nAccording to ",{"url":393,"type":60,"children":394},"https://techcrunch.com/2026/02/03/tiktok-recovers-from-dip-in-usage-that-benefited-rival-apps-following-u-s-ownership-change/",[395],{"type":52,"marks":396,"value":397},[64],"TechCrunch",{"type":52,"value":399},",",{"type":52,"marks":401,"value":402},[78]," ",{"type":52,"value":404},"user activity rebounded after ownership turbulence, and advertisers resumed spending. At the same time, new AI-powered ad formats rolled out, reinforcing TikTok’s strength in cultural velocity. The takeaway: stay invested, but don’t build strategy on one platform alone.",{"type":49,"children":406},[407,410,411,417],{"type":52,"marks":408,"value":409},[78],"AI is becoming a discovery channel.",{"type":52,"value":391},{"url":412,"type":60,"children":413},"https://digiday.com/marketing/an-influential-seat-at-the-table-why-targets-retail-media-business-roundel-is-one-of-the-first-to-test-chatgpt-ads/",[414],{"type":52,"marks":415,"value":416},[64],"Digiday",{"type":52,"value":418},", ChatGPT and retail media networks are testing in-platform advertising. Search is shifting from keyword-based to conversational. Influencer content may increasingly drive awareness, while AI environments capture high-intent demand.",{"type":49,"children":420},[421,424,426,432],{"type":52,"marks":422,"value":423},[78],"Retail media and CTV are expanding fast.",{"type":52,"value":425},"\n",{"url":427,"type":60,"children":428},"https://www.marketingdive.com/news/amazon-annual-ad-revenue-passes-68b-boosted-by-full-funnel-strategy/811569/",[429],{"type":52,"marks":430,"value":431},[64],"Amazon advertising continues double-digit growth",{"type":52,"value":433},", and streaming platforms are accelerating ad-supported models. Creator assets need to travel across paid social, retail media, and streaming — not just organic feeds.",{"type":49,"children":435},[436,439,440,445],{"type":52,"marks":437,"value":438},[78],"Influencer budgets are rising.",{"type":52,"value":391},{"url":441,"type":60,"children":442},"https://www.emarketer.com/content/influencer-ads-emerge-buyers--top-ad-priority-2026",[443],{"type":52,"marks":444,"value":176},[64],{"type":52,"value":446},", more than half of buyers now rank influencer partnerships as a top advertising priority for 2026. Competition for strong creator relationships will increase.",{"type":49,"children":448},[449,451],{"type":52,"marks":450,"value":159},[78],{"type":52,"value":452},"\nInfluencer marketing is no longer platform-specific. It’s ecosystem-wide. Build creator strategy for distribution across social, search, retail media, and streaming — not just one feed.",{"type":73,"level":74,"children":454},[455],{"type":52,"marks":456,"value":457},[78],"Looking Ahead: March Signals to Prepare For",{"type":49,"children":459},[460],{"type":52,"value":461},"March brings sustained cultural moments rather than single spikes.",{"type":129,"style":130,"children":463},[464,470,476,482],{"type":133,"children":465},[466],{"type":49,"children":467},[468],{"type":52,"value":469},"Women’s History Month runs the entire month. ",{"type":133,"children":471},[472],{"type":49,"children":473},[474],{"type":52,"value":475},"March Madness (3/16–4/4) concentrates attention mid-month. ",{"type":133,"children":477},[478],{"type":49,"children":479},[480],{"type":52,"value":481},"St. Patrick’s Day (3/17) continues to drive food, beverage, and celebration content. ",{"type":133,"children":483},[484],{"type":49,"children":485},[486],{"type":52,"value":487},"Daylight Savings (3/9) often triggers “routine reset” and productivity narratives.",{"type":49,"children":489},[490,492],{"type":52,"value":491},"If you want to see the platform-specific formats gaining traction right now, explore our ",{"url":493,"type":60,"children":494},"https://reachnewengen.com/insights/february-2026-tiktok-trends",[495,498],{"type":52,"marks":496,"value":497},[78,64],"February 2026 TikTok Trends roundup",{"type":52,"marks":499,"value":500},[64],".",{"type":49,"children":502},[503,505,511],{"type":52,"value":504},"And for deeper strategic guidance, download our ",{"url":506,"type":60,"children":507},"https://reachnewengen.com/insights/monthly-tiktok-trend-report-for-brands",[508],{"type":52,"marks":509,"value":510},[78,64],"Monthly TikTok Trend Report for Brands",{"type":52,"value":512},", featuring 8–12 emerging formats, real brand examples, and execution insights from our social and strategy teams.",{"type":73,"level":74,"children":514},[515],{"type":52,"marks":516,"value":517},[78],"Frequently Asked Questions ",{"type":73,"level":81,"children":519},[520],{"type":52,"marks":521,"value":522},[78],"Q1: What holidays and cultural moments should brands plan influencer campaigns around in March?",{"type":49,"children":524},[525],{"type":52,"value":526},"March brings multiple activation windows beyond major sports and tentpoles.",{"type":49,"children":528},[529,531,534,536,539,541,544,545,548,550,553,555,558,560,563,565,568,569,572],{"type":52,"value":530},"Early-month moments include ",{"type":52,"marks":532,"value":533},[78],"Peanut Butter Lover’s Day (3/1)",{"type":52,"value":535}," and ",{"type":52,"marks":537,"value":538},[78],"Compliment Day (3/1)",{"type":52,"value":540}," — ideal for snack, CPG, beauty, and self-care brands. ",{"type":52,"marks":542,"value":543},[78],"World Day (3/8)",{"type":52,"value":535},{"type":52,"marks":546,"value":547},[78],"National Nutrition Month (3/1–3/31)",{"type":52,"value":549}," align with wellness positioning. ",{"type":52,"marks":551,"value":552},[78],"Women’s History Month (3/1–3/31)",{"type":52,"value":554}," requires thoughtful, credibility-first creator partnerships. ",{"type":52,"marks":556,"value":557},[78],"March Madness (3/16–4/4)",{"type":52,"value":559}," drives second-screen behavior. ",{"type":52,"marks":561,"value":562},[78],"St. Patrick’s Day (3/17)",{"type":52,"value":564}," remains strong for food, beverage, and celebration content. Later in the month, ",{"type":52,"marks":566,"value":567},[78],"Puppy Day (3/23)",{"type":52,"value":535},{"type":52,"marks":570,"value":571},[78],"Dentist’s Day (3/6)",{"type":52,"value":573}," offer niche but highly engaged creator communities.",{"type":49,"children":575},[576],{"type":52,"value":577},"The key is planning for before, during, and after windows — not just activating on the calendar date.",{"type":73,"level":81,"children":579},[580],{"type":52,"marks":581,"value":582},[78],"Q2: How much more expensive does media become by Valentine’s Day?",{"type":49,"children":584},[585,587,593,595,597,599,602],{"type":52,"value":586},"Across our ",{"url":588,"type":60,"children":589},"https://reachnewengen.com/technology/",[590],{"type":52,"marks":591,"value":592},[64],"Lift",{"type":52,"value":594}," data, CPMs rose ",{"type":52,"marks":596,"value":104},[78],{"type":52,"value":598}," from early January to Valentine's week. Paid social CPMs increased ",{"type":52,"marks":600,"value":601},[78],"30",{"type":52,"value":603},"%.",{"type":49,"children":605},[606,608,611,613,616,618,621],{"type":52,"value":607},"More importantly, engagement efficiency declined. Paid social CTR dropped from ",{"type":52,"marks":609,"value":610},[78],"1.06%",{"type":52,"value":612}," to ",{"type":52,"marks":614,"value":615},[78],"0.79%",{"type":52,"value":617},", pushing cost per click up roughly ",{"type":52,"marks":619,"value":620},[78],"75%",{"type":52,"value":622},". ",{"type":49,"children":624},[625],{"type":52,"value":626},"For brands pushing influencer content through paid, this means waiting until February materially increases distribution costs — often without proportional performance gains. The efficient window opens earlier than most marketers think.",{"type":73,"level":81,"children":628},[629],{"type":52,"marks":630,"value":631},[78],"Q3: What are creators saying about TikTok now that it has U.S. ownership stability?",{"type":49,"children":633},[634],{"type":52,"value":635},"While TikTok has stabilized from a regulatory standpoint, creator sentiment is more nuanced.",{"type":49,"children":637},[638,640,645],{"type":52,"value":639},"As New Engen’s Senior Marketing Manager and active creator ",{"url":641,"type":60,"children":642},"https://www.linkedin.com/posts/shaylamherrington_creatoreconomy-tiktok-socialmediastrategy-activity-7425516370412425216-ERtd?utm_source=share&utm_medium=member_desktop&rcm=ACoAACk3lfIBBot8-3pW-lKt7ar5j8_u97Jhbws",[643],{"type":52,"marks":644,"value":32},[78,64],{"type":52,"value":646}," recently shared on LinkedIn, the bigger issue isn’t ownership headlines — it’s platform conditions. She notes declining organic reach, difficulty spotting trend velocity, and heavier feed content shifting toward political and reactive discourse. The same content posted to Shorts and Reels is often generating significantly higher reach and monetization.",{"type":49,"children":648},[649],{"type":52,"value":650},"Other platforms are aggressively recruiting creators with revenue incentives and growth programs, creating real diversification pressure.",{"type":49,"children":652},[653],{"type":52,"value":654},"The signal for brands isn’t “leave TikTok.” It’s this:",{"type":49,"children":656},[657],{"type":52,"value":658},"Creators are increasingly platform-agnostic. If brands remain TikTok-only, they may follow creators into a shrinking engagement window.",{"type":49,"children":660},[661],{"type":52,"value":662},"Diversified creator distribution is becoming a risk-mitigation strategy — not just a growth tactic.",[664,683],{"id":118,"type":665,"image":666,"video":682,"link":22},"media_item",{"alt":667,"title":668,"focalPoint":669,"width":670,"height":671,"thumbnail":672,"small":673,"medium":674,"responsiveImage":675},"Bar chart infographic showing portfolio CPM increasing from $8.63 to $12.35 and CTR declining from 1.06% to 0.79% between January 1 and February 14, 2026, based on New Engen Lift Benchmark data.","The Valentine's Day Tax on Paid Media — CPM and CTR Trends Jan–Feb 2026",{"x":14,"y":14},1024,768,"https://www.datocms-assets.com/151374/1771532989-blog-infographic-1.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1771532989-blog-infographic-1.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1771532989-blog-infographic-1.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":676,"webpSrcSet":22,"sizes":677,"src":678,"width":670,"height":671,"aspectRatio":679,"alt":667,"title":668,"base64":680,"bgColor":681},"https://www.datocms-assets.com/151374/1771532989-blog-infographic-1.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 256w,https://www.datocms-assets.com/151374/1771532989-blog-infographic-1.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 512w,https://www.datocms-assets.com/151374/1771532989-blog-infographic-1.png?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 768w,https://www.datocms-assets.com/151374/1771532989-blog-infographic-1.png?auto=format&fit=max&h=2440&q=85&w=2440 1024w","(max-width: 1024px) 100vw, 1024px","https://www.datocms-assets.com/151374/1771532989-blog-infographic-1.png?auto=format&fit=max&h=2440&q=85&w=2440",1.3333333333333333,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhUICAgLFQ0NDhEQDQ4NFx0NDQ0YFxMZGBYVFhUmIisjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDsoIhwvLy8vLzsvLy87Ly8vNS8vLy8vLzUvNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABIAGAMBIgACEQEDEQH/xAAYAAEBAAMAAAAAAAAAAAAAAAAABQECB//EAB4QAAIBBQADAAAAAAAAAAAAAAABAgMEESExEhRR/8QAGQEAAQUAAAAAAAAAAAAAAAAAAgABAwQF/8QAGxEAAgEFAAAAAAAAAAAAAAAAAAECAxESQUL/2gAMAwEAAhEDEQA/AOn10oPpil45zkl3rvJS1Fm1vG7cNplXJmgqMLFqLhJ9BLo+wp7TAakyN0oXLNeK+IxTSxxADbB5NEl58AAQmf/Z","#ea5c31",null,{"id":320,"type":684,"code":685},"tiktok_block","\u003Cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@sherryxiiruii/video/7591887909058350391\" data-video-id=\"7591887909058350391\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> \u003Csection> \u003Ca target=\"_blank\" title=\"@sherryxiiruii\" href=\"https://www.tiktok.com/@sherryxiiruii?refer=embed\">@sherryxiiruii\u003C/a> \u003Cp>i am here for you in this very chinese time in your life. \u003Ca title=\"chineseamerican\" target=\"_blank\" href=\"https://www.tiktok.com/tag/chineseamerican?refer=embed\">#chineseamerican\u003C/a> \u003Ca title=\"americanbornchinese\" target=\"_blank\" href=\"https://www.tiktok.com/tag/americanbornchinese?refer=embed\">#americanbornchinese\u003C/a> \u003Ca title=\"chineseculture\" target=\"_blank\" href=\"https://www.tiktok.com/tag/chineseculture?refer=embed\">#chineseculture\u003C/a> \u003Ca title=\"chinesecuisine\" target=\"_blank\" href=\"https://www.tiktok.com/tag/chinesecuisine?refer=embed\">#chinesecuisine\u003C/a> \u003Ca title=\"chinesefood\" target=\"_blank\" href=\"https://www.tiktok.com/tag/chinesefood?refer=embed\">#chinesefood\u003C/a>  asian tiktok, asian american, you are chinese, chinese point in your life, chinese girl, sherry hot water, asian girl\u003C/p> \u003Ca target=\"_blank\" title=\"♬ original sound - sherry\" href=\"https://www.tiktok.com/music/original-sound-7591888223652743949?refer=embed\">♬ original sound - sherry\u003C/a> \u003C/section> \u003C/blockquote> \u003Cscript async onerror=\"var a=document.createElement('script');a.src='https://iframely.net/files/tiktok-embed.js';document.body.appendChild(a);\" src=\"https://www.tiktok.com/embed.js\">\u003C/script>\n",[],"\u003Cscript type=\"application/ld+json\">\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"BlogPosting\",\n  \"headline\": \"Influencer Marketing Trends February 2026: Culture, Cost & Creator Strategy\",\n  \"alternativeHeadline\": \"February 2026 Influencer Marketing Update: Culture, Cost & Creator Strategy\",\n  \"description\": \"CPMs rose 29% by Valentine's week. Here are the influencer marketing trends defining February 2026 and what brands should do next.\",\n  \"image\": [\n    \"https://www.datocms-assets.com/151374/1771532791-february.jpg\",\n    \"https://www.datocms-assets.com/151374/1771532989-blog-infographic-1.png\"\n  ],\n  \"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Shayla Crowder\"\n  },\n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"New Engen\",\n    \"url\": \"https://reachnewengen.com/\"\n  },\n  \"datePublished\": \"2026-02-19\",\n  \"dateModified\": \"2026-02-19\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https://reachnewengen.com/insights/influencer-marketing-trends-february-2026/\"\n  },\n  \"inLanguage\": \"en-US\",\n  \"articleSection\": \"Influencer Marketing\",\n  \"keywords\": [\n    \"Influencer Marketing Trends February 2026\",\n    \"influencer marketing trends\",\n    \"creator strategy\",\n    \"spark ads\",\n    \"whitelisting\",\n    \"paid social amplification\",\n    \"valentine's day marketing\",\n    \"long-term creator partnerships\",\n    \"TikTok creator strategy\"\n  ],\n  \"isAccessibleForFree\": true,\n  \"audience\": {\n    \"@type\": \"Audience\",\n    \"audienceType\": \"Brand marketers and marketing decision makers\"\n  }\n}\n\u003C/script>\n",{"title":689,"description":690,"image":691},"Influencer Marketing Trends February 2026","CPMs rose 29% by Valentine's week. Here are the influencer marketing trends defining February 2026 — and what brands should do next.",{"url":692},"https://www.datocms-assets.com/151374/1771532791-february.jpg",[694,724,757],{"slug":695,"title":696,"date":682,"categories":697,"thumbnail":702,"thumbnailStyle":716},"new-engen-shortlisted-for-independent-agency-of-the-year-award","New Engen Shortlisted for Independent Agency of the Year 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2026 TikTok Trends: Viral Moments You Need to Know","2026-04-30",[762,766],{"id":763,"slug":764,"title":765},"B0y1WBnOS32UYm7_kNLcPQ","trends","Trends",{"id":767,"slug":768,"title":769},"LbuHh1WgRAydUNn_o9U0-w","tiktok","TikTok",{"alt":771,"title":772,"focalPoint":773,"width":704,"height":705,"thumbnail":774,"small":775,"medium":776,"responsiveImage":777},"un and cloud illustration with an upward arrow symbolizing trending TikTok content for May 2026.","Top TikTok Trends for May 2026",{"x":14,"y":14},"https://www.datocms-assets.com/151374/1746735077-ne_blog_thumbnails_may_v1.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1746735077-ne_blog_thumbnails_may_v1.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1746735077-ne_blog_thumbnails_may_v1.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":778,"webpSrcSet":22,"sizes":711,"src":779,"width":704,"height":705,"aspectRatio":713,"alt":771,"title":772,"base64":780,"bgColor":781},"https://www.datocms-assets.com/151374/1746735077-ne_blog_thumbnails_may_v1.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 300w,https://www.datocms-assets.com/151374/1746735077-ne_blog_thumbnails_may_v1.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 600w,https://www.datocms-assets.com/151374/1746735077-ne_blog_thumbnails_may_v1.png?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 900w,https://www.datocms-assets.com/151374/1746735077-ne_blog_thumbnails_may_v1.png?auto=format&fit=max&h=2440&q=85&w=2440 1200w","https://www.datocms-assets.com/151374/1746735077-ne_blog_thumbnails_may_v1.png?auto=format&fit=max&h=2440&q=85&w=2440","data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoLDhgQDhgNDh0hFh0VFyYdHRYVFhUdKy0jGh0oHSUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OHA8QHDsoIig7Ozs7Ozs7Ozs7Lzs7OzsvOy87Lzs7Ozs7Oy8vLy8vLzsvOzs7Oy8vLy8vOzsvLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABQIDBv/EACAQAAEEAQQDAAAAAAAAAAAAAAQAAQIDEgYhQVEFERX/xAAWAQEBAQAAAAAAAAAAAAAAAAAEBgP/xAAfEQABAgYDAAAAAAAAAAAAAAABAAIDBQYRITEEEiL/2gAMAwEAAhEDEQA/AKqxCC7Wi7eloB9JylRm/SQ/SsHnlFk0p1YU1Dxx4TognV8FR3HdQwb6CWng2h3vFt0KFnkrTCHlNC1aJnbaLEdTnbAX/9k=","#fed32b",{"relatedText":783},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://reachnewengen.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339429159]