[{"data":1,"prerenderedAt":166},["ShallowReactive",2],{"insight-hellopartner-lacie-thompson-on-ga4-affiliate-marketing-measurement":3},{"page":4,"related":100,"index":164},{"id":5,"published":6,"lastPublished":6,"title":7,"slug":8,"thumbnail":9,"date":9,"author":9,"categories":10,"contributors":19,"content":20,"thumbnailStyle":85,"schemaTypes":96,"schemaCustom":76,"faqs":9,"seo":97},"NAiDnuCoQyWzxtt4n0qXcA","2025-03-18T23:28:25+00:00","HelloPartner: Lacie Thompson on GA4 & Affiliate Marketing Measurement","hellopartner-lacie-thompson-on-ga4-affiliate-marketing-measurement",null,[11,15],{"id":12,"slug":13,"title":14},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",{"id":16,"slug":17,"title":18},"N07hqWemQ6idnEnNEfiZ3g","affiliate","Affiliate",[],{"value":21,"blocks":84},{"schema":22,"document":23},"dast",{"type":24,"children":25},"root",[26,34,43,51,73,77],{"type":27,"children":28},"paragraph",[29],{"type":30,"marks":31,"value":33},"span",[32],"emphasis","The following is a summary of an article published by HelloPartner on March 18th, 2025.",{"type":27,"children":35},[36,38,41],{"type":30,"value":37},"SEATTLE, WA - In a recent ",{"type":30,"marks":39,"value":40},[32],"Hello Partner",{"type":30,"value":42}," article, New Engen SVP of Growth, Affiliate, Lacie Thompson, shared her perspective on the challenges of measuring affiliate marketing performance with Google’s GA4.",{"type":27,"children":44},[45,49],{"type":30,"marks":46,"value":48},[47],"strong","“You can't rely on GA4 to get it right,”",{"type":30,"value":50}," Thompson stated, emphasizing the need for marketers to compare GA4 data with alternative measurement tools like Marketing Mix Modeling (MMM). She noted that while GA4 presents limitations—especially in accurately attributing lower-funnel partners—integrating its insights with other methodologies can lead to a more comprehensive view of affiliate program performance.As the debate over GA4 continues, Thompson emphasizes the importance of a multi-faceted approach to measurement.",{"type":27,"children":52},[53,55,68,71],{"type":30,"value":54},"Read the ",{"url":56,"meta":57,"type":61,"children":62},"https://hellopartner.com/2025/03/18/google-is-no-friend-of-affiliate-marketing-the-big-ga4-debate/",[58],{"id":59,"value":60},"target","_blank","link",[63,65],{"type":30,"value":64},"full article on ",{"type":30,"marks":66,"value":67},[32],"Hello Partner ",{"type":30,"marks":69,"value":70},[32]," ",{"type":30,"value":72},"to explore the discussion in depth.",{"type":27,"children":74},[75],{"type":30,"value":76},"",{"type":27,"children":78},[79,82],{"type":30,"marks":80,"value":81},[47],"About HelloPartner",{"type":30,"value":83},"HelloPartner is a leading publication covering affiliate, performance, and influencer marketing. Through expert interviews and in-depth reporting, HelloPartner provides insights that help brands navigate the evolving digital marketing landscape.",[],{"id":86,"type":87,"image":88,"photo":90,"logo":92,"bg":94},"KoUGx8S5R52JQrk-bsTCSA","thumbnail_media_mention_block",{"thumbnail":89},"https://www.datocms-assets.com/151374/1742340271-hellopartner_thumbnail_march_2025_ga4.png?auto=format&fit=max&h=600&q=85&w=700",{"url":91},"https://www.datocms-assets.com/151374/1741204735-lacie-thompson.png",{"url":93},"https://www.datocms-assets.com/151374/1742186154-hello-partner-logo-white.png",{"hex":95},"#618C70",[],{"title":98,"description":99,"image":9},"New Engen’s Lacie Thompson on GA4 & Affiliate Marketing","Lacie Thompson discusses GA4's impact on affiliate marketing and the need for alternative measurement tools. Read more on Hello Partner.",[101,124,149],{"slug":102,"title":103,"date":9,"categories":104,"thumbnail":109,"thumbnailStyle":9},"how-to-create-viral-product-drops","Viral Product Drop Strategy: FOMO, Limited Editions & 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1200px","https://www.datocms-assets.com/151374/1751487740-ne_blog_thumbnail_product-drop_v1-0-1.png?auto=format&fit=max&h=2440&q=85&w=2440",1.7751479289940828,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQ8LDhgQDQ0NDhcVDREYFx8ZGCIVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA8QHDseFh07Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAVAAEBAAAAAAAAAAAAAAAAAAAGAP/EAB0QAAICAgMBAAAAAAAAAAAAAAEDAAIFQQQSFRH/xAAWAQEBAQAAAAAAAAAAAAAAAAADBAL/xAAbEQABBAMAAAAAAAAAAAAAAAADAAIREgEEMf/aAAwDAQACEQMRAD8AC14bXtrUjcTOwLV4kX+ahxmRunlU6jcVcvON8QDrqCS0rWqwVOIk1L11IAlIZK7ASa7lEbl0KIrBWyv/2Q==","#fd4e1a",{"slug":125,"title":126,"date":127,"categories":128,"thumbnail":137,"thumbnailStyle":9},"april-2026-tiktok-trends","April 2026 TikTok Trends: Viral Moments You Need to Know","2026-04-01",[129,133],{"id":130,"slug":131,"title":132},"B0y1WBnOS32UYm7_kNLcPQ","trends","Trends",{"id":134,"slug":135,"title":136},"LbuHh1WgRAydUNn_o9U0-w","tiktok","TikTok",{"alt":138,"title":139,"focalPoint":140,"width":112,"height":113,"thumbnail":141,"small":142,"medium":143,"responsiveImage":144},"Spring-themed illustration with tulips and growth arrow symbolizing viral success and trending content in April 2026 TikTok trends","April 2026 TikTok Trends: Coachella, Euphoria & Creative Challenges",{"x":111,"y":111},"https://www.datocms-assets.com/151374/1746199178-ne_blog_thumbnails_april_v1-1.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1746199178-ne_blog_thumbnails_april_v1-1.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1746199178-ne_blog_thumbnails_april_v1-1.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":145,"webpSrcSet":76,"sizes":119,"src":146,"width":112,"height":113,"aspectRatio":121,"alt":138,"title":139,"base64":147,"bgColor":148},"https://www.datocms-assets.com/151374/1746199178-ne_blog_thumbnails_april_v1-1.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 300w,https://www.datocms-assets.com/151374/1746199178-ne_blog_thumbnails_april_v1-1.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 600w,https://www.datocms-assets.com/151374/1746199178-ne_blog_thumbnails_april_v1-1.png?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 900w,https://www.datocms-assets.com/151374/1746199178-ne_blog_thumbnails_april_v1-1.png?auto=format&fit=max&h=2440&q=85&w=2440 1200w","https://www.datocms-assets.com/151374/1746199178-ne_blog_thumbnails_april_v1-1.png?auto=format&fit=max&h=2440&q=85&w=2440","data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICBIWFQoLDhMVDQ0NGBUVFhUVFxUZGBYVFiEdHysjJh0oHRYWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7Ozs7LzsvLzsvOy8vOy8vLy87Oy8vNS8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAFAAID/8QAHBAAAgICAwAAAAAAAAAAAAAAAQIAAwQREhQh/8QAFgEBAQEAAAAAAAAAAAAAAAAABAYD/8QAGhEAAgMBAQAAAAAAAAAAAAAAAQIAERIDBP/aAAwDAQACEQMRAD8AwWvnaNxa7EVsMQoEqREGyG6uo7sWuRvlZMmxD3qFa+SSpJsJ3JN1LVB9CujU/9k=","#05a5a7",{"slug":150,"title":151,"date":152,"categories":153,"thumbnail":9,"thumbnailStyle":158},"new-engen-welcomes-blake-marts-as-vp-of-corporate-strategy","New Engen Welcomes Blake Marts as VP of Corporate Strategy","2024-01-18",[154],{"id":155,"slug":156,"title":157},"SBVnlBKZQEKb1W3KJvwGww","press-release","Press Release",{"id":159,"type":160,"title":161,"date":9,"logo":9,"bg":162,"color":9},"YfYTpdv-S_Ol_SFhhQt89g","thumbnail_event_block","Welcome Blake Marts, VP of Corporate Strategy",{"hex":163},"#CCE561",{"relatedText":165},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://reachnewengen.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339431771]