[{"data":1,"prerenderedAt":256},["ShallowReactive",2],{"insight-google-is-shutting-down-universal-analytics-on-july-1-are-you-ready":3},{"page":4,"related":191,"index":254},{"id":5,"published":6,"lastPublished":6,"title":7,"slug":8,"thumbnail":9,"date":10,"author":9,"categories":11,"contributors":16,"content":17,"thumbnailStyle":184,"schemaTypes":190,"schemaCustom":178,"faqs":9,"seo":9},"T0oEviy_QwaJsNd3exgnPw","2025-03-04T22:22:17+00:00","Google is Shutting Down Universal Analytics on July 1. Are You Ready?","google-is-shutting-down-universal-analytics-on-july-1-are-you-ready",null,"2024-06-26",[12],{"id":13,"slug":14,"title":15},"MRbbOcHbQoOkSXAsol9Qqw","pov","POV",[],{"value":18,"blocks":183},{"schema":19,"document":20},"dast",{"type":21,"children":22},"root",[23,40,46,65,69,83,132,136,140,175,179],{"type":24,"children":25},"paragraph",[26,29,33,35,38],{"type":27,"value":28},"span","On July 1, 2024, Google officially shuts down Google Analytics 3 (Universal Analytics). Brands will be unable to access any Universal Analytics properties or the API (not even with read-only access), and ",{"type":27,"marks":30,"value":32},[31],"strong","all data ",{"type":27,"value":34},"will be ",{"type":27,"marks":36,"value":37},[31],"deleted",{"type":27,"value":39},". Read on to learn what this means for your business.",{"type":41,"level":42,"children":43},"heading",2,[44],{"type":27,"value":45},"What This Means For Your GA Data",{"type":24,"children":47},[48,50,63],{"type":27,"value":49},"After July 1, your ",{"url":51,"meta":52,"type":59,"children":60},"https://support.google.com/analytics/answer/11583528?hl=en",[53,56],{"id":54,"value":55},"rel","noreferrer noopener",{"id":57,"value":58},"target","_blank","link",[61],{"type":27,"value":62},"Google Analytics account",{"type":27,"value":64}," will continue to work, but you will only see Google Analytics 4 (GA4) properties in your account. (Quick tip: Looking for your Universal Analytics properties ahead of the shutdown date? Look for “UA-” followed by a series of numbers, such as UA-000000-1 in your account.) If you haven’t created a GA4 property yet, there will no properties visible in your account. Universal Analytics data and settings from advertisers, publishers, or other product integrations will also be unavailable after July 1.",{"type":41,"level":42,"children":66},[67],{"type":27,"value":68},"How Google Analytics 4 Differs from Universal Analytics",{"type":24,"children":70},[71,73,81],{"type":27,"value":72},"Nervous about the switch? GA4 offers ",{"url":74,"meta":75,"type":59,"children":78},"https://support.google.com/analytics/answer/9164320?hl=en",[76,77],{"id":54,"value":55},{"id":57,"value":58},[79],{"type":27,"value":80},"several advancements",{"type":27,"value":82}," over its predecessor for more comprehensive, insightful data analysis.",{"type":84,"style":85,"children":86},"list","bulleted",[87,104,110,116],{"type":88,"children":89},"listItem",[90],{"type":24,"children":91},[92,94,102],{"type":27,"value":93},"UA used a ",{"url":95,"meta":96,"type":59,"children":99},"https://support.google.com/analytics/answer/11091422?hl=en&ref_topic=12154439,12153943,2986333,&sjid=6790403445623659275-NC&visit_id=638549409387700409-4060341137&rd=1",[97,98],{"id":54,"value":55},{"id":57,"value":58},[100],{"type":27,"value":101},"session-based data model",{"type":27,"value":103}," where interactions were grouped into sessions. GA4 enables more granular tracking of user activities with an event-based data model.",{"type":88,"children":105},[106],{"type":24,"children":107},[108],{"type":27,"value":109},"GA4 offers cookieless tracking and advanced data retention controls to better comply with privacy regulations.",{"type":88,"children":111},[112],{"type":24,"children":113},[114],{"type":27,"value":115},"GA4’s cross-platform tracking allows brands to measure user activity across websites and apps, compared to UA, which measured platforms separately.",{"type":88,"children":117},[118],{"type":24,"children":119},[120,122,130],{"type":27,"value":121},"GA4 has ",{"url":123,"meta":124,"type":59,"children":127},"https://support.google.com/analytics/answer/9443595?hl=en&sjid=6790403445623659275-NC",[125,126],{"id":54,"value":55},{"id":57,"value":58},[128],{"type":27,"value":129},"machine learning capabilities",{"type":27,"value":131},"to help brands anticipate user trends and actions.",{"type":41,"level":42,"children":133},[134],{"type":27,"value":135},"What To Do If You Haven’t Switched to GA4",{"type":24,"children":137},[138],{"type":27,"value":139},"If you haven’t moved to GA4, you risk losing your historical data and tracking capabilities. Here’s what you can do:",{"type":84,"style":141,"children":142},"numbered",[143,159],{"type":88,"children":144},[145],{"type":24,"children":146},[147,149,157],{"type":27,"value":148},"Set up your GA4 property before July 1. Following ",{"url":150,"meta":151,"type":59,"children":154},"https://support.google.com/analytics/answer/10759417?hl=en",[152,153],{"id":54,"value":55},{"id":57,"value":58},[155],{"type":27,"value":156},"Google’s setup guide",{"type":27,"value":158}," will ensure your property is set up correctly to start collecting data.",{"type":88,"children":160},[161],{"type":24,"children":162},[163,165,173],{"type":27,"value":164},"Export and back up your Universal Analytics data to ensure you have access to historical insights, reports, and data files. Google has ",{"url":166,"meta":167,"type":59,"children":170},"https://support.google.com/analytics/answer/11583528?hl=en#sunset&export&google_ads&delete&move&zippy=%2Chow-can-i-export-data-from-my-universal-analytics-property",[168,169],{"id":54,"value":55},{"id":57,"value":58},[171],{"type":27,"value":172},"offered a number of ways",{"type":27,"value":174}," to export data properly.",{"type":24,"children":176},[177],{"type":27,"value":178},"",{"type":24,"children":180},[181],{"type":27,"value":182},"Got questions? Drop us a line at info@newengen.com, and be sure to subscribe to our newsletter and follow us on LinkedIn.",[],{"id":185,"type":186,"title":187,"date":9,"logo":9,"bg":188,"color":9},"SJMMDKn_SQuXWjJ9fb7cQw","thumbnail_event_block","Google is Shutting Down Universal Analytics",{"hex":189},"#CCE0D9",[],[192,205,231],{"slug":193,"title":194,"date":195,"categories":196,"thumbnail":9,"thumbnailStyle":201},"google-analytics-4-heres-what-metrics-are-changing","Google Analytics 4: Here's What Metrics Are Changing","2022-10-28",[197],{"id":198,"slug":199,"title":200},"dejocGuSQ1is-VTx8SAXBQ","platform","Platform",{"id":202,"type":186,"title":194,"date":9,"logo":9,"bg":203,"color":9},"CZkFpSXUQoirsblHAIKI_g",{"hex":204},"#CCE561",{"slug":206,"title":207,"date":208,"categories":209,"thumbnail":214,"thumbnailStyle":9},"influencer-marketing-trends-february-2026","Influencer Marketing Trends: February 2026","2026-02-19",[210],{"id":211,"slug":212,"title":213},"EnfBBA40QlSAgNJtq952nQ","influencer-marketing-trends","Influencer Marketing Trends",{"alt":215,"title":216,"focalPoint":217,"width":219,"height":220,"thumbnail":221,"small":222,"medium":223,"responsiveImage":224},"Illustration of social media engagement with video content, chat bubbles, hearts, and likes, representing February influencer marketing trends and Valentine’s-themed creator strategy.","February Influencer Marketing Trends 2026",{"x":218,"y":218},0.5,1680,858,"https://www.datocms-assets.com/151374/1771532791-february.jpg?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1771532791-february.jpg?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1771532791-february.jpg?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":225,"webpSrcSet":178,"sizes":226,"src":227,"width":219,"height":220,"aspectRatio":228,"alt":215,"title":216,"base64":229,"bgColor":230},"https://www.datocms-assets.com/151374/1771532791-february.jpg?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 420w,https://www.datocms-assets.com/151374/1771532791-february.jpg?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 840w,https://www.datocms-assets.com/151374/1771532791-february.jpg?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 1260w,https://www.datocms-assets.com/151374/1771532791-february.jpg?auto=format&fit=max&h=2440&q=85&w=2440 1680w","(max-width: 1680px) 100vw, 1680px","https://www.datocms-assets.com/151374/1771532791-february.jpg?auto=format&fit=max&h=2440&q=85&w=2440",1.9580419580419581,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgNBhEIDQgLDQ0SERgOBQ0NEBENDQ0YFxMZGCIVFhUaHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFh07Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAADBAABBv/EABsQAAIBBQAAAAAAAAAAAAAAAAADEQECEhMx/8QAFwEAAwEAAAAAAAAAAAAAAAAAAwQGAv/EABoRAAIDAQEAAAAAAAAAAAAAAAIDABIxEQT/2gAMAwEAAhEDEQA/ANy11YFt1ch9qrYFdVuXCX87FVyaWQ8hFOrBYVSrY4QRYxVsgyIez//Z","#f15933",{"slug":232,"title":233,"date":234,"categories":235,"thumbnail":9,"thumbnailStyle":244},"quoted-in-adweek-kelly-dye-on-influencers-navigating-identity-politics","Adweek: Kelly Dye on Influencers Navigating Identity Politics","2025-06-26",[236,240],{"id":237,"slug":238,"title":239},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",{"id":241,"slug":242,"title":243},"Pp903R23RBa0m_FTD3Ciig","influencer","Influencer News",{"id":245,"type":246,"image":247,"photo":249,"logo":251,"bg":253},"cFX644u8RyiFEg_saa57tQ","thumbnail_media_mention_block",{"thumbnail":248},"https://www.datocms-assets.com/151374/1750960585-divided-america-influencer-role-2025-jpg.webp?auto=format&fit=max&h=600&q=85&w=700",{"url":250},"https://www.datocms-assets.com/151374/1750960596-kelly-dye-3.png",{"url":252},"https://www.datocms-assets.com/151374/1742179212-adweek-logo.png",{"hex":189},{"relatedText":255},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://reachnewengen.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339435110]