[{"data":1,"prerenderedAt":145},["ShallowReactive",2],{"insight-featured-in-glossy-what-will-an-independent-yeezy-look-like":3},{"page":4,"related":87,"index":143},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":11,"author":10,"categories":12,"contributors":17,"content":21,"thumbnailStyle":71,"schemaTypes":82,"schemaCustom":83,"faqs":10,"seo":84},"fm-EiMeNTt2HCNd13P6GBQ","2025-03-05T00:34:28+00:00","2026-03-04T21:12:25+00:00","Glossy: What Will an Independent Yeezy Look Like?","featured-in-glossy-what-will-an-independent-yeezy-look-like",null,"2022-09-19",[13],{"id":14,"slug":15,"title":16},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",[18],{"id":19,"custom":20,"existing":10},"NU7--S8wQ1SB5O4sts9mlA","Kevin Goodwin",{"value":22,"blocks":66},{"schema":23,"document":24},"dast",{"type":25,"children":26},"root",[27,52,55],{"type":28,"children":29},"paragraph",[30,35,37,50],{"type":31,"marks":32,"value":34},"span",[33],"emphasis","“A king can’t live in someone else’s castle. A king has to make his own castle.” - Kanye West",{"type":31,"value":36},"\n\nRapper, producer, and designer, Ye, formerly known as Kanye West has announced the end of his partnership with retail mogul Gap. Ye is turning his focus to making his brand, Yeezy, independent of corporate America by shifting to from an online to brick-and-mortar focused shopping experience for fans.\n\nOur VP of Strategy, Kevin Goodwin was recently ",{"url":38,"meta":39,"type":46,"children":47},"https://www.glossy.co/fashion/what-will-an-independent-yeezy-look-like/",[40,43],{"id":41,"value":42},"rel","noreferrer noopener",{"id":44,"value":45},"target","_blank","link",[48],{"type":31,"value":49},"featured in Glossy",{"type":31,"value":51},", a daily publication exploring the intersection of fashion, luxury, and technology, where he shared his perspective on a shift toward prioritizing a brick-and-mortar shopping experience.",{"item":53,"type":54},"aiQaZeiGQpGWwLWWnk_M3w","block",{"type":28,"children":56},[57,59],{"type":31,"value":58}," ",{"url":38,"meta":60,"type":46,"children":63},[61,62],{"id":41,"value":42},{"id":44,"value":45},[64],{"type":31,"value":65},"Read the full article.",[67],{"id":53,"type":68,"quote":69,"cite":70},"quote_block","It’s not a bad idea to explore retail, although maintaining a relationship with customers through digital would be the wiser path. It’s a much easier way to stay in touch with your consumer and do that with remarkable frequency. You have email, website, social and so on, to reach them and communicate brand values and new products — as well as keep your brand top of mind without having to enter your store.","Kevin Goodwin, VP of Strategy",{"id":72,"type":73,"image":74,"photo":76,"logo":78,"bg":80},"QdGnRIHFT3GS0nND9Y3MHA","thumbnail_media_mention_block",{"thumbnail":75},"https://www.datocms-assets.com/151374/1741134844-glossy-yeezy.png?auto=format&fit=max&h=600&q=85&w=700",{"url":77},"https://www.datocms-assets.com/151374/1741204735-kevin-goodwin.png",{"url":79},"https://www.datocms-assets.com/151374/1741892188-glossy-logo-edited.png",{"hex":81},"#FAF2E8",[],"",{"title":85,"description":86,"image":10},"What an Independent Yeezy Could Look Like | New Engen","A Glossy feature recap exploring Yeezy’s shift toward independence and what it could mean for ecommerce strategy, retail, and brand control.",[88,106,132],{"slug":89,"title":90,"date":91,"categories":92,"thumbnail":10,"thumbnailStyle":101},"navigating-full-funnel-measurement","Navigating Full-Funnel Measurement in 2025","2024-12-19",[93,97],{"id":94,"slug":95,"title":96},"DdmYL6JDTCeZK6CkPSX1eg","measurement","Measurement",{"id":98,"slug":99,"title":100},"MRbbOcHbQoOkSXAsol9Qqw","pov","POV",{"id":102,"type":103,"title":90,"date":10,"logo":10,"bg":104,"color":10},"aM7fTajDRhyRAx9103jfzg","thumbnail_event_block",{"hex":105},"#CCE561",{"slug":107,"title":108,"date":109,"categories":110,"thumbnail":115,"thumbnailStyle":10},"influencer-marketing-trends-march-2026","Influencer Marketing Trends: March 2026","2026-03-02",[111],{"id":112,"slug":113,"title":114},"EnfBBA40QlSAgNJtq952nQ","influencer-marketing-trends","Influencer Marketing Trends",{"alt":116,"title":117,"focalPoint":118,"width":120,"height":121,"thumbnail":122,"small":123,"medium":124,"responsiveImage":125},"Social media content and engagement icons featuring a rainbow with a four-leaf clover, chat bubbles, and reaction icons representing influencer marketing trends March 2026","Influencer Marketing Trends March 2026",{"x":119,"y":119},0.5,1680,858,"https://www.datocms-assets.com/151374/1772492030-march.jpg?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1772492030-march.jpg?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1772492030-march.jpg?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":126,"webpSrcSet":83,"sizes":127,"src":128,"width":120,"height":121,"aspectRatio":129,"alt":116,"title":117,"base64":130,"bgColor":131},"https://www.datocms-assets.com/151374/1772492030-march.jpg?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 420w,https://www.datocms-assets.com/151374/1772492030-march.jpg?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 840w,https://www.datocms-assets.com/151374/1772492030-march.jpg?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 1260w,https://www.datocms-assets.com/151374/1772492030-march.jpg?auto=format&fit=max&h=2440&q=85&w=2440 1680w","(max-width: 1680px) 100vw, 1680px","https://www.datocms-assets.com/151374/1772492030-march.jpg?auto=format&fit=max&h=2440&q=85&w=2440",1.9580419580419581,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhAQDQgLCg0ODg0ODg0NDxENDREYFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDscFhw7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwQG/8QAGxAAAgIDAQAAAAAAAAAAAAAAAAMCEQESEzH/xAAXAQADAQAAAAAAAAAAAAAAAAADBAYC/8QAGhEAAgMBAQAAAAAAAAAAAAAAAgMAEjERBP/aAAwDAQACEQMRAD8A2zXZol7Z2L2qjRNyjt4S/nYquTSyHkYp2aAcpUaARaxVsgyIez//2Q==","#f15933",{"slug":133,"title":134,"date":10,"categories":135,"thumbnail":10,"thumbnailStyle":140},"rakuten-impact-alliance-what-brands-need-to-know","What the Rakuten-Impact Alliance Means for the Affiliate Industry & Brands",[136],{"id":137,"slug":138,"title":139},"N07hqWemQ6idnEnNEfiZ3g","affiliate","Affiliate",{"id":141,"type":103,"title":134,"date":10,"logo":10,"bg":142,"color":10},"Kr3C-A2sRh24hSvatQhAkA",{"hex":105},{"relatedText":144},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://reachnewengen.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339433975]