[{"data":1,"prerenderedAt":166},["ShallowReactive",2],{"insight-digiday-tiktok-discourse-exposes-need-for-us-federal-privacy-legislation":3},{"page":4,"related":93,"index":164},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":11,"author":10,"categories":12,"contributors":21,"content":28,"thumbnailStyle":78,"schemaTypes":89,"schemaCustom":24,"faqs":10,"seo":90},"II34zp80SYuZUS7SoqZw5w","2025-03-04T23:46:57+00:00","2026-03-04T21:14:44+00:00","Digiday: TikTok Discourse Exposes Need for U.S. Federal Privacy Legislation","digiday-tiktok-discourse-exposes-need-for-us-federal-privacy-legislation",null,"2023-04-03",[13,17],{"id":14,"slug":15,"title":16},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",{"id":18,"slug":19,"title":20},"LbuHh1WgRAydUNn_o9U0-w","tiktok","TikTok",[22],{"id":23,"custom":24,"existing":25},"bdwqt4_dQqStNnJahZT1Hw","",{"id":26,"name":27},"bHnz3bGHR0ydxMIFw2N6aQ","Kevin Goodwin",{"value":29,"blocks":77},{"schema":30,"document":31},"dast",{"type":32,"children":33},"root",[34,60],{"type":35,"children":36},"paragraph",[37,42,49,52,54,58],{"type":38,"marks":39,"value":41},"span",[40],"emphasis","*The following is a summary of an ",{"url":43,"type":44,"children":45},"https://digiday.com/marketing/tiktok-discourse-exposes-need-for-u-s-federal-privacy-legislation/","link",[46],{"type":38,"marks":47,"value":48},[40],"article originally published by Digiday",{"type":38,"marks":50,"value":51},[40]," on April 3, 2023.",{"type":38,"value":53},"\n\nSEATTLE, WA-While a TikTok ban is a hot topic these days, it seems unlikely to happen. There are just too many barriers in the way of shutting down a platform with over 150 million users in the US.\n\n“Precedent matters — we have zero precedent for a nationwide ban of such a popular technology and entertainment platform,” said Kevin Goodwin, VP of Strategy at New Engen. “Since we’ve never seen it happen before, all marketers are skeptical TikTok will be the first to pay the price. On a smaller scale, while Meta and Google consistently face legislative pressure for specific products and ways of working, these pressures have never materially impacted their ability to provide products to users and advertisers.”\n\nRead the ",{"url":43,"type":44,"children":55},[56],{"type":38,"value":57},"full article on Digiday",{"type":38,"value":59},".",{"type":35,"children":61},[62,64,69,71,75],{"type":38,"value":63},"Also, learn more about how New Engen is navigating TikTok in our ",{"url":65,"type":44,"children":66},"https://reachnewengen.com/insights/to-ban-or-not-to-ban-our-take-on-how-marketers-should-be-thinking-about-tiktok",[67],{"type":38,"value":68},"recent article",{"type":38,"value":70},".\n\n",{"type":38,"marks":72,"value":74},[73],"strong","About Digiday:",{"type":38,"value":76},"\nDigiday is a media company and community for digital media, marketing, and advertising professionals. We cover the industry with expertise, depth, and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences, and resources for our industry. Digiday is a Digiday Media brand.",[],{"id":79,"type":80,"image":81,"photo":83,"logo":85,"bg":87},"KgQDm_cdQpqjiSSsc8R7Ug","thumbnail_media_mention_block",{"thumbnail":82},"https://www.datocms-assets.com/151374/1741131997-digiday-tiktok-iceberg.png?auto=format&fit=max&h=600&q=85&w=700",{"url":84},"https://www.datocms-assets.com/151374/1741204735-kevin-goodwin.png",{"url":86},"https://www.datocms-assets.com/151374/1741892294-digiday-logo-edited.png",{"hex":88},"#CCE561",[],{"title":91,"description":92,"image":10},"TikTok Debate Highlights Privacy Law Gaps | New Engen","Digiday summary on how TikTok discourse is elevating the need for federal privacy legislation, and what it signals for advertisers.",[94,112,139],{"slug":95,"title":96,"date":97,"categories":98,"thumbnail":10,"thumbnailStyle":104},"digiday-how-weare8-presents-itself-to-advertisers-as-it-launches-in-the-us","Digiday: How WeAre8 presents itself to advertisers as it launches in the U.S.","2023-08-10",[99,100],{"id":14,"slug":15,"title":16},{"id":101,"slug":102,"title":103},"dejocGuSQ1is-VTx8SAXBQ","platform","Platform",{"id":105,"type":80,"image":106,"photo":108,"logo":109,"bg":110},"LRU-O6vITPCRFzl71NpZwg",{"thumbnail":107},"https://www.datocms-assets.com/151374/1741132541-digiday-baseball.png?auto=format&fit=max&h=600&q=85&w=700",{"url":84},{"url":86},{"hex":111},"#242424",{"slug":113,"title":114,"date":115,"categories":116,"thumbnail":122,"thumbnailStyle":10},"july-2025-tiktok-trends","July 2025 TikTok Trends: 28 Viral Moments You Need to Know","2025-06-23",[117,121],{"id":118,"slug":119,"title":120},"B0y1WBnOS32UYm7_kNLcPQ","trends","Trends",{"id":18,"slug":19,"title":20},{"alt":123,"title":124,"focalPoint":125,"width":127,"height":128,"thumbnail":129,"small":130,"medium":131,"responsiveImage":132},"A bold, colorful illustration featuring a light blue upward arrow intersected by a stylized burst, representing cultural virality and trending momentum on social media. Used for the July 2025 TikTok Trends blog by New Engen.","July 2025 TikTok Trends – Viral Growth Concept Graphic",{"x":126,"y":126},0.5,1200,676,"https://www.datocms-assets.com/151374/1750711920-ne_blog_thumbnails_july_v1.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1750711920-ne_blog_thumbnails_july_v1.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1750711920-ne_blog_thumbnails_july_v1.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":133,"webpSrcSet":24,"sizes":134,"src":135,"width":127,"height":128,"aspectRatio":136,"alt":123,"title":124,"base64":137,"bgColor":138},"https://www.datocms-assets.com/151374/1750711920-ne_blog_thumbnails_july_v1.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 300w,https://www.datocms-assets.com/151374/1750711920-ne_blog_thumbnails_july_v1.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 600w,https://www.datocms-assets.com/151374/1750711920-ne_blog_thumbnails_july_v1.png?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 900w,https://www.datocms-assets.com/151374/1750711920-ne_blog_thumbnails_july_v1.png?auto=format&fit=max&h=2440&q=85&w=2440 1200w","(max-width: 1200px) 100vw, 1200px","https://www.datocms-assets.com/151374/1750711920-ne_blog_thumbnails_july_v1.png?auto=format&fit=max&h=2440&q=85&w=2440",1.7751479289940828,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgPDwoXDhgPDhkNDxENDQ0OFxMZGCIVFhUaHy0jGh0oKRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Oy87Lzs7NTsvLzUvLy8vLy81Oy8vOy87Oy8vLy8vLy8vLzUvLy8vLy8vOy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUC/8QAGxABAAICAwAAAAAAAAAAAAAAAQACAxEEBRP/xAAXAQADAQAAAAAAAAAAAAAAAAAEBQYD/8QAGxEAAgMAAwAAAAAAAAAAAAAAAQIAAxEEEiH/2gAMAwEAAhEDEQA/AF/L2Tcq16ujxN7kts4jZGzsMpxtRk4bZGcZ6gp0RW/HMKgwmaWcytmE0AbIJY1fbwT/2Q==","#fd4e1a",{"slug":140,"title":141,"date":142,"categories":143,"thumbnail":148,"thumbnailStyle":10},"influencer-marketing-trends-april-2026","Influencer Marketing Trends: April 2026","2026-04-10",[144],{"id":145,"slug":146,"title":147},"EnfBBA40QlSAgNJtq952nQ","influencer-marketing-trends","Influencer Marketing Trends",{"alt":149,"title":150,"focalPoint":151,"width":152,"height":153,"thumbnail":154,"small":155,"medium":156,"responsiveImage":157},"Social media engagement icons including likes, comments and video content — influencer marketing trends April 2026","Influencer Marketing Trends April 2026",{"x":126,"y":126},1680,858,"https://www.datocms-assets.com/151374/1775830849-influencer-marketing-trends-blog-post-1.jpg?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1775830849-influencer-marketing-trends-blog-post-1.jpg?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1775830849-influencer-marketing-trends-blog-post-1.jpg?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":158,"webpSrcSet":24,"sizes":159,"src":160,"width":152,"height":153,"aspectRatio":161,"alt":149,"title":150,"base64":162,"bgColor":163},"https://www.datocms-assets.com/151374/1775830849-influencer-marketing-trends-blog-post-1.jpg?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 420w,https://www.datocms-assets.com/151374/1775830849-influencer-marketing-trends-blog-post-1.jpg?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 840w,https://www.datocms-assets.com/151374/1775830849-influencer-marketing-trends-blog-post-1.jpg?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 1260w,https://www.datocms-assets.com/151374/1775830849-influencer-marketing-trends-blog-post-1.jpg?auto=format&fit=max&h=2440&q=85&w=2440 1680w","(max-width: 1680px) 100vw, 1680px","https://www.datocms-assets.com/151374/1775830849-influencer-marketing-trends-blog-post-1.jpg?auto=format&fit=max&h=2440&q=85&w=2440",1.9580419580419581,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhAQDQgLCg0ODg0ODg0NDxENDREYFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDscFhw7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwQG/8QAGxAAAgIDAQAAAAAAAAAAAAAAAAMCEQESEzH/xAAXAQADAQAAAAAAAAAAAAAAAAADBAYC/8QAGhEAAgMBAQAAAAAAAAAAAAAAAgMAEjERBP/aAAwDAQACEQMRAD8A2zXZol7Z2L2qjRNyjt4S/nYquTSyHkYp2aAcpUaARaxVsgyIez//2Q==","#eb5a2f",{"relatedText":165},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://reachnewengen.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339434646]