[{"data":1,"prerenderedAt":180},["ShallowReactive",2],{"insight-digiday-taking-stock-of-snapchats-ad-turnaround-one-data-point-at-a-time":3},{"page":4,"related":103,"index":178},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":11,"author":10,"categories":12,"contributors":21,"content":28,"thumbnailStyle":88,"schemaTypes":99,"schemaCustom":24,"faqs":10,"seo":100},"GeR5bqgVRo-wKIvTSFiM6g","2025-03-04T23:45:25+00:00","2026-03-04T21:15:34+00:00","Digiday: Taking stock of Snapchat’s ad turnaround, one data point at a time","digiday-taking-stock-of-snapchats-ad-turnaround-one-data-point-at-a-time",null,"2023-07-26",[13,17],{"id":14,"slug":15,"title":16},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",{"id":18,"slug":19,"title":20},"dejocGuSQ1is-VTx8SAXBQ","platform","Platform",[22],{"id":23,"custom":24,"existing":25},"SrIebKrISxy__r3gdnWOIg","",{"id":26,"name":27},"OarM8WxsRAK2eBAVqZpbIA","Kelly Dye",{"value":29,"blocks":83},{"schema":30,"document":31},"dast",{"type":32,"children":33},"root",[34,42,46,50,53,72,75],{"type":35,"children":36},"paragraph",[37],{"type":38,"marks":39,"value":41},"span",[40],"emphasis","*The following is a summary of an article originally published by Digiday on July 26th, 2023.",{"type":35,"children":43},[44],{"type":38,"value":45},"Seattle, WA - Snapchat’s ad sales were down again in Q2, this time by 4% compared to last year. Marketers are having a hard time justifying budget allocation to Snapchat, and many are frustrated by tracking issues on the ad platform.",{"type":35,"children":47},[48],{"type":38,"value":49},"Kelly Dye, VP of Influencer Strategy at New Engen, explained:",{"item":51,"type":52},"QI1WuuVARqaB8ouzlLccNQ","block",{"type":35,"children":54},[55,57,70],{"type":38,"value":56},"Read the full article on ",{"url":58,"meta":59,"type":66,"children":67},"https://digiday.com/marketing/taking-stock-of-snapchats-ad-turnaround-one-data-point-at-a-time/?utm_campaign=digidaydis&utm_source=linkedin&utm_medium=social&utm_content=72623",[60,63],{"id":61,"value":62},"rel","noreferrer noopener",{"id":64,"value":65},"target","_blank","link",[68],{"type":38,"value":69},"Digiday",{"type":38,"value":71},".",{"type":35,"children":73},[74],{"type":38,"value":24},{"type":35,"children":76},[77,81],{"type":38,"marks":78,"value":80},[79],"strong","About Digiday",{"type":38,"value":82},"\nDigiday is a media company and community for digital media, marketing, and advertising professionals. We cover the industry with expertise, depth, and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences, and resources for our industry. Digiday is a Digiday Media brand.",[84],{"id":51,"type":85,"quote":86,"cite":87},"quote_block","Before the rise of TikTok, Snapchat felt like the preferred avenue to reach younger audiences. Now, it’s not as vital, with TikTok giving us access to Gen Z and beyond with content that’s not ephemeral.","Kelly Dye, VP of Influencer Strategy",{"id":89,"type":90,"image":91,"photo":93,"logo":95,"bg":97},"B9E9hZRcT46LpndcYmCUkg","thumbnail_media_mention_block",{"thumbnail":92},"https://www.datocms-assets.com/151374/1741131695-digiday-snapchat-money.png?auto=format&fit=max&h=600&q=85&w=700",{"url":94},"https://www.datocms-assets.com/151374/1741207484-kelly-dye.png",{"url":96},"https://www.datocms-assets.com/151374/1741892294-digiday-logo-edited.png",{"hex":98},"#242424",[],{"title":101,"description":102,"image":10},"Snapchat’s Ad Turnaround Under the Microscope | New Engen","Digiday recap on Snapchat’s ad performance challenges and tracking issues, plus commentary on what marketers need to justify investment.",[104,124,153],{"slug":105,"title":106,"date":107,"categories":108,"thumbnail":10,"thumbnailStyle":114},"quoted-in-adweek-kelly-dye-on-influencers-navigating-identity-politics","Adweek: Kelly Dye on Influencers Navigating Identity Politics","2025-06-26",[109,110],{"id":14,"slug":15,"title":16},{"id":111,"slug":112,"title":113},"Pp903R23RBa0m_FTD3Ciig","influencer","Influencer News",{"id":115,"type":90,"image":116,"photo":118,"logo":120,"bg":122},"cFX644u8RyiFEg_saa57tQ",{"thumbnail":117},"https://www.datocms-assets.com/151374/1750960585-divided-america-influencer-role-2025-jpg.webp?auto=format&fit=max&h=600&q=85&w=700",{"url":119},"https://www.datocms-assets.com/151374/1750960596-kelly-dye-3.png",{"url":121},"https://www.datocms-assets.com/151374/1742179212-adweek-logo.png",{"hex":123},"#CCE0D9",{"slug":125,"title":126,"date":10,"categories":127,"thumbnail":132,"thumbnailStyle":147},"new-engens-2025-benchmark-report-featured-on-fitt-insider","New Engen's 2025 Benchmark 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2026","2026-03-02",[158],{"id":159,"slug":160,"title":161},"EnfBBA40QlSAgNJtq952nQ","influencer-marketing-trends","Influencer Marketing Trends",{"alt":163,"title":164,"focalPoint":165,"width":166,"height":167,"thumbnail":168,"small":169,"medium":170,"responsiveImage":171},"Social media content and engagement icons featuring a rainbow with a four-leaf clover, chat bubbles, and reaction icons representing influencer marketing trends March 2026","Influencer Marketing Trends March 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1680px","https://www.datocms-assets.com/151374/1772492030-march.jpg?auto=format&fit=max&h=2440&q=85&w=2440",1.9580419580419581,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhAQDQgLCg0ODg0ODg0NDxENDREYFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDscFhw7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwQG/8QAGxAAAgIDAQAAAAAAAAAAAAAAAAMCEQESEzH/xAAXAQADAQAAAAAAAAAAAAAAAAADBAYC/8QAGhEAAgMBAQAAAAAAAAAAAAAAAgMAEjERBP/aAAwDAQACEQMRAD8A2zXZol7Z2L2qjRNyjt4S/nYquTSyHkYp2aAcpUaARaxVsgyIez//2Q==","#f15933",{"relatedText":179},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://reachnewengen.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339434670]