[{"data":1,"prerenderedAt":172},["ShallowReactive",2],{"insight-digiday-new-engen-on-pinterests-pitch-to-marketers":3},{"page":4,"related":103,"index":170},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":11,"author":10,"categories":12,"contributors":21,"content":22,"thumbnailStyle":90,"schemaTypes":99,"schemaCustom":80,"faqs":10,"seo":100},"K0IB8dOOSnmr0vF6VDPdCg","2025-03-04T23:51:12+00:00","2026-03-04T20:31:13+00:00","Digiday: New Engen on Pinterest's Pitch to Marketers","digiday-new-engen-on-pinterests-pitch-to-marketers",null,"2023-10-09",[13,17],{"id":14,"slug":15,"title":16},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",{"id":18,"slug":19,"title":20},"dejocGuSQ1is-VTx8SAXBQ","platform","Platform",[],{"value":23,"blocks":89},{"schema":24,"document":25},"dast",{"type":26,"children":27},"root",[28,38,42,46,50,54,58,77,81],{"type":29,"children":30},"paragraph",[31,36],{"type":32,"marks":33,"value":35},"span",[34],"emphasis","*The following is a summary of an article originally published by Digiday on October 9th, 2023.",{"type":32,"value":37},"\n",{"type":29,"children":39},[40],{"type":32,"value":41},"SEATTLE, WA - Pinterest is making a compelling pitch to advertisers in 2023, emphasizing its potential as a powerful marketing platform. The company is keen on aligning marketers with its vision, focusing on various marketing funnel stages.",{"type":29,"children":43},[44],{"type":32,"value":45},"The core message in Pinterest's pitch deck highlights its mission to bring inspiration to its users' lives, emphasizing the trust users place in Pinterest content. Pinterest also aims to reach a wider audience, highlighting its growing user base among millennials, Gen Z, and male users.",{"type":29,"children":47},[48],{"type":32,"value":49},"Adam Telian, VP of Performance Marketing at New Engen, sees Pinterest as an effective platform for his clients, especially for campaigns driven by the need for creative inspiration.",{"type":29,"children":51},[52],{"type":32,"value":53},"\"We're recommending it for a couple of campaigns that we're working on right now,\" Telian added. \"Our rationale was, it's not a place to doom scroll. You go there for a specific reason. And the campaigns that we're planning are driven by a need for creative inspiration.\"",{"type":29,"children":55},[56],{"type":32,"value":57},"Pinterest's 2023 pitch to advertisers emphasizes its unique positioning, potential for inspiration, and cost-efficiency. While the platform may face challenges regarding user growth and competition from industry giants, it presents a credible alternative for advertisers seeking to diversify their marketing channels.",{"type":29,"children":59},[60,62,75],{"type":32,"value":61},"Read the full article on ",{"url":63,"meta":64,"type":71,"children":72},"https://digiday.com/marketing/pitch-deck-how-pinterest-is-pitching-itself-to-advertisers-in-2023/",[65,68],{"id":66,"value":67},"rel","noreferrer noopener",{"id":69,"value":70},"target","_blank","link",[73],{"type":32,"value":74},"Digiday",{"type":32,"value":76},".",{"type":29,"children":78},[79],{"type":32,"value":80},"",{"type":29,"children":82},[83,87],{"type":32,"marks":84,"value":86},[85],"strong","About Digiday",{"type":32,"value":88},"\nDigiday is a media company and community for digital media, marketing, and advertising professionals. We cover the industry with expertise, depth, and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences, and resources for our industry. Digiday is a Digiday Media brand.",[],{"id":91,"type":92,"image":93,"photo":10,"logo":95,"bg":97},"XlMCRWCkTnOlnRLej1b6EA","thumbnail_media_mention_block",{"thumbnail":94},"https://www.datocms-assets.com/151374/1741132261-digiday-baseball-pinterest.png?auto=format&fit=max&h=600&q=85&w=700",{"url":96},"https://www.datocms-assets.com/151374/1741892294-digiday-logo-edited.png",{"hex":98},"#242424",[],{"title":101,"description":102,"image":10},"Digiday: New Engen on Pinterest's Pitch to | New Engen","The practical implications: Read New Engen's take on New Engen on Pinterest's Pitch to as covered by Digiday.",[104,121,150],{"slug":105,"title":106,"date":107,"categories":108,"thumbnail":10,"thumbnailStyle":113},"new-engen-named-a-finalist-for-the-2022-google-premier-partner-of-the-year-awards","New Engen Named a Finalist for the 2022 Google Premier Partner of the Year Awards","2022-09-21",[109],{"id":110,"slug":111,"title":112},"X8w_7NaSR0O20sn8lR9DAA","awards","Awards",{"id":114,"type":115,"logo":116,"bg":118,"badge":120},"BUWixucaRGqNWRXQoDW77w","thumbnail_award_block",{"url":117},"https://www.datocms-assets.com/151374/1741892001-google-premier-partner-awards-logo-edited.png",{"hex":119},"#CCE0D9","Finalist",{"slug":122,"title":123,"date":10,"categories":124,"thumbnail":129,"thumbnailStyle":144},"new-engens-2025-benchmark-report-featured-on-fitt-insider","New Engen's 2025 Benchmark Report Featured on Fitt Insider",[125],{"id":126,"slug":127,"title":128},"SBVnlBKZQEKb1W3KJvwGww","press-release","Press 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Award",[154],{"id":110,"slug":111,"title":112},{"alt":10,"title":10,"focalPoint":156,"width":132,"height":133,"thumbnail":157,"small":158,"medium":159,"responsiveImage":160},{"x":131,"y":131},"https://www.datocms-assets.com/151374/1761941033-agency-awards-finalist-2025.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1761941033-agency-awards-finalist-2025.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1761941033-agency-awards-finalist-2025.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":161,"webpSrcSet":80,"sizes":139,"src":162,"width":132,"height":133,"aspectRatio":141,"alt":10,"title":10,"base64":163,"bgColor":164},"https://www.datocms-assets.com/151374/1761941033-agency-awards-finalist-2025.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 300w,https://www.datocms-assets.com/151374/1761941033-agency-awards-finalist-2025.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 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1200w","https://www.datocms-assets.com/151374/1761941033-agency-awards-finalist-2025.png?auto=format&fit=max&h=2440&q=85&w=2440","data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDxYWDhgQDg0MFRENDREYFxYZGBYfFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLBQUFEAUFEC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABQMEB//EAB0QAAIDAAIDAAAAAAAAAAAAAAEDAAIRBBMFIUH/xAAVAQEBAAAAAAAAAAAAAAAAAAAABP/EABQRAQAAAAAAAAAAAAAAAAAAAAD/2gAMAwEAAhEDEQA/ANIZybLWfUVHydu/M+x50VYs7FjOAsP2E64t5uoGElCK0SMhA//Z","#b3c4bd",{"id":166,"type":115,"logo":167,"bg":169,"badge":120},"G_I_gskiRPCfkNo57ySS0Q",{"url":168},"https://www.datocms-assets.com/151374/1761941625-2025-us-agency-awards-1.png",{"hex":119},{"relatedText":171},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://reachnewengen.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339434577]