[{"data":1,"prerenderedAt":151},["ShallowReactive",2],{"insight-digiday-kevin-goodwin-on-the-potential-us-tiktok-ban":3},{"page":4,"related":103,"index":149},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":11,"author":10,"categories":12,"contributors":21,"content":28,"thumbnailStyle":91,"schemaTypes":102,"schemaCustom":24,"faqs":10,"seo":10},"Hn8-eOo1Q-SCaJJp06nJKg","2025-03-04T23:32:55+00:00","2025-03-17T16:19:23+00:00","Digiday: Kevin Goodwin on the Potential U.S. TikTok Ban","digiday-kevin-goodwin-on-the-potential-us-tiktok-ban",null,"2024-03-13",[13,17],{"id":14,"slug":15,"title":16},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",{"id":18,"slug":19,"title":20},"LbuHh1WgRAydUNn_o9U0-w","tiktok","TikTok",[22],{"id":23,"custom":24,"existing":25},"MMNorw-SS6yUOKp07QuhPw","",{"id":26,"name":27},"bHnz3bGHR0ydxMIFw2N6aQ","Kevin Goodwin",{"value":29,"blocks":86},{"schema":30,"document":31},"dast",{"type":32,"children":33},"root",[34,42,45,49,53,56,75,78],{"type":35,"children":36},"paragraph",[37],{"type":38,"marks":39,"value":41},"span",[40],"emphasis","*The following is a summary of an article originally published by Digiday on March 13th, 2024.",{"type":35,"children":43},[44],{"type":38,"value":24},{"type":35,"children":46},[47],{"type":38,"value":48},"SEATTLE, WA - This week marks a renewed call by U.S. lawmakers to ban TikTok, as the House of Representatives voted on Wednesday to move forward with a bill that would make it illegal to host or distribute the app in the United States. The decision now lies with the Senate.",{"type":35,"children":50},[51],{"type":38,"value":52},"The news has reignited fears about what the decision could mean for marketers on the platform. Kevin Goodwin, VP of Strategy at New Engen, shared his perspective with Digiday:",{"item":54,"type":55},"RloAJsT4Rb-pftIFlWYvOQ","block",{"type":35,"children":57},[58,60,73],{"type":38,"value":59},"Read the full article on ",{"url":61,"meta":62,"type":69,"children":70},"https://digiday.com/marketing/tiktoks-potential-u-s-ban-stirs-marketers-spurs-contingency-planning/",[63,66],{"id":64,"value":65},"rel","noreferrer noopener",{"id":67,"value":68},"target","_blank","link",[71],{"type":38,"value":72},"Digiday",{"type":38,"value":74},".",{"type":35,"children":76},[77],{"type":38,"value":24},{"type":35,"children":79},[80,84],{"type":38,"marks":81,"value":83},[82],"strong","About Digiday",{"type":38,"value":85},"\nDigiday is a media company and community for digital media, marketing, and advertising professionals. We cover the industry with expertise, depth, and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences, and resources for our industry. Digiday is a Digiday Media brand.",[87],{"id":54,"type":88,"quote":89,"cite":90},"quote_block","This [the ban] feels like the most legitimate threat to it from our point of view, and so whereas previously, our response was, ‘let’s wait and see,’ I think now I would say our response is, we’re starting to have conversations around the implications of this and the ramifications of it.","Kevin Goodwin, VP of Strategy",{"id":92,"type":93,"image":94,"photo":96,"logo":98,"bg":100},"PU77vPTeTiGv7MajhvmI2A","thumbnail_media_mention_block",{"thumbnail":95},"https://www.datocms-assets.com/151374/1741131137-digiday-tiktok-eyes.png?auto=format&fit=max&h=600&q=85&w=700",{"url":97},"https://www.datocms-assets.com/151374/1741204735-kevin-goodwin.png",{"url":99},"https://www.datocms-assets.com/151374/1741892294-digiday-logo-edited.png",{"hex":101},"#FAF2E8",[],[104,120,133],{"slug":105,"title":106,"date":10,"categories":107,"thumbnail":10,"thumbnailStyle":113},"highlights-for-children-taps-new-engen-to-support-digital-marketing-growth","Highlights for Children Taps New Engen to Support Digital Marketing Growth",[108,109],{"id":14,"slug":15,"title":16},{"id":110,"slug":111,"title":112},"SBVnlBKZQEKb1W3KJvwGww","press-release","Press Release",{"id":114,"type":115,"title":106,"date":116,"logo":10,"bg":117,"color":119},"Qe5EtgZASaCZS1l3QJxykw","thumbnail_event_block","2025-07-10",{"hex":118},"#242424",{"hex":101},{"slug":121,"title":122,"date":123,"categories":124,"thumbnail":10,"thumbnailStyle":129},"marketing-in-the-new-age-of-generative-ai","Marketing in the New Age of Generative AI","2023-04-20",[125],{"id":126,"slug":127,"title":128},"MRbbOcHbQoOkSXAsol9Qqw","pov","POV",{"id":130,"type":115,"title":122,"date":10,"logo":10,"bg":131,"color":10},"RkDAgcpkQquLEOmCsySORw",{"hex":132},"#CCE0D9",{"slug":134,"title":135,"date":136,"categories":137,"thumbnail":10,"thumbnailStyle":142},"new-engen-is-a-four-time-honoree-on-the-inc-5000-fastest-growing-list","New Engen Is a Four-Time Honoree on the Inc. 5000 Fastest Growing List","2024-08-14",[138],{"id":139,"slug":140,"title":141},"X8w_7NaSR0O20sn8lR9DAA","awards","Awards",{"id":143,"type":144,"logo":145,"bg":147,"badge":148},"T1PXHwdtQWquAC5m4e0ckg","thumbnail_award_block",{"url":146},"https://www.datocms-assets.com/151374/1741892083-inc5000-logo-edited.png",{"hex":132},"Winner",{"relatedText":150},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://reachnewengen.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339434825]