[{"data":1,"prerenderedAt":164},["ShallowReactive",2],{"insight-digiday-kevin-goodwin-on-metas-replacement-of-account-teams-with-ai":3},{"page":4,"related":97,"index":162},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":11,"author":10,"categories":12,"contributors":21,"content":28,"thumbnailStyle":85,"schemaTypes":96,"schemaCustom":24,"faqs":10,"seo":10},"Hib-9MrjSNq8S-3oDpjEvQ","2025-03-04T23:34:42+00:00","2025-03-17T16:20:01+00:00","Digiday: Kevin Goodwin on Meta’s Replacement of Account Teams with AI","digiday-kevin-goodwin-on-metas-replacement-of-account-teams-with-ai",null,"2024-02-26",[13,17],{"id":14,"slug":15,"title":16},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",{"id":18,"slug":19,"title":20},"dejocGuSQ1is-VTx8SAXBQ","platform","Platform",[22],{"id":23,"custom":24,"existing":25},"f38IcydNQaOiEF2aYvHxEg","",{"id":26,"name":27},"bHnz3bGHR0ydxMIFw2N6aQ","Kevin Goodwin",{"value":29,"blocks":80},{"schema":30,"document":31},"dast",{"type":32,"children":33},"root",[34,42,46,50,53,72],{"type":35,"children":36},"paragraph",[37],{"type":38,"marks":39,"value":41},"span",[40],"emphasis","*The following is a summary of an article originally published by Digiday on February 26th, 2024.",{"type":35,"children":43},[44],{"type":38,"value":45},"SEATTLE, WA - After laying off 20,000 employees in 2023, Meta has increasingly been leveraging AI to replace members on client account teams. The shift has angered some CMOs and executives who feel slighted by the downsized support. Others are simply coming to terms with a world in which advertisers relinquish even more control over their investment and campaign strategy on Meta.",{"type":35,"children":47},[48],{"type":38,"value":49},"Here’s what New Engen VP of Strategy Kevin Goodwin had to say about what these changes look like in the day-to-day of advertisers on the platform:",{"item":51,"type":52},"SR-pg3vxS9O8rCxJGrI1Ig","block",{"type":35,"children":54},[55,57,70],{"type":38,"value":56},"Read the full article on ",{"url":58,"meta":59,"type":66,"children":67},"https://digiday.com/marketing/metas-layoffs-continue-to-impact-advertisers-as-the-company-replaces-team-members-with-ai/",[60,63],{"id":61,"value":62},"rel","noreferrer noopener",{"id":64,"value":65},"target","_blank","link",[68],{"type":38,"value":69},"Digiday",{"type":38,"value":71},".",{"type":35,"children":73},[74,78],{"type":38,"marks":75,"value":77},[76],"strong","About Digiday",{"type":38,"value":79},"\nDigiday is a media company and community for digital media, marketing, and advertising professionals. We cover the industry with expertise, depth, and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences, and resources for our industry. Digiday is a Digiday Media brand.",[81],{"id":51,"type":82,"quote":83,"cite":84},"quote_block","We haven’t seen any sort of material change in how our clients get treated, and the level of support they get. What we do see is that those people are helping us more with the big, strategic areas, and hand us off to general support for tactical needs.","Kevin Goodwin, VP of Strategy",{"id":86,"type":87,"image":88,"photo":90,"logo":92,"bg":94},"RCz7StZ3SbqPI4ioQ_o2Tw","thumbnail_media_mention_block",{"thumbnail":89},"https://www.datocms-assets.com/151374/1741131267-digiday-lightbulb-robot-meta.png?auto=format&fit=max&h=600&q=85&w=700",{"url":91},"https://www.datocms-assets.com/151374/1741204735-kevin-goodwin.png",{"url":93},"https://www.datocms-assets.com/151374/1741892294-digiday-logo-edited.png",{"hex":95},"#FAF2E8",[],[98,118,132],{"slug":99,"title":100,"date":101,"categories":102,"thumbnail":10,"thumbnailStyle":108},"quoted-in-modern-retail-heather-nichols-on-the-possible-tiktok-ban","Modern Retail: Heather Nichols on the Possible TikTok Ban","2024-03-15",[103,104],{"id":14,"slug":15,"title":16},{"id":105,"slug":106,"title":107},"LbuHh1WgRAydUNn_o9U0-w","tiktok","TikTok",{"id":109,"type":87,"image":110,"photo":112,"logo":114,"bg":116},"F9kUmj7vSQGvKln4zlXjdA",{"thumbnail":111},"https://www.datocms-assets.com/151374/1741133543-modernretail-tiktok-money.png?auto=format&fit=max&h=600&q=85&w=700",{"url":113},"https://www.datocms-assets.com/151374/1741204736-heather-nichols.png",{"url":115},"https://www.datocms-assets.com/151374/1741892315-modern-retail-logo-edited.png",{"hex":117},"#242424",{"slug":119,"title":120,"date":121,"categories":122,"thumbnail":10,"thumbnailStyle":125},"reuters-potential-tiktok-ban-sends-advertisers-scrambling","Reuters: Potential TikTok Ban Sends Advertisers Scrambling","2023-03-23",[123,124],{"id":14,"slug":15,"title":16},{"id":105,"slug":106,"title":107},{"id":126,"type":87,"image":127,"photo":10,"logo":129,"bg":131},"Tr9j-HyuRMe1im7H4YgdCQ",{"thumbnail":128},"https://www.datocms-assets.com/151374/1741134307-reuters-tiktok.png?auto=format&fit=max&h=600&q=85&w=700",{"url":130},"https://www.datocms-assets.com/151374/1741892348-reuters-logo-edited.png",{"hex":95},{"slug":133,"title":134,"date":135,"categories":136,"thumbnail":145,"thumbnailStyle":10},"influencer-marketing-trends-june-2026","Influencer Marketing Trends: June 2026","2026-05-29",[137,141],{"id":138,"slug":139,"title":140},"EnfBBA40QlSAgNJtq952nQ","influencer-marketing-trends","Influencer Marketing Trends",{"id":142,"slug":143,"title":144},"B0y1WBnOS32UYm7_kNLcPQ","trends","Trends",{"alt":146,"title":147,"focalPoint":148,"width":150,"height":151,"thumbnail":152,"small":153,"medium":154,"responsiveImage":155},"Illustration of social media engagement icons including chat bubbles, video posts, heart reactions, and thumbs-up reactions on a green background — influencer marketing trends June 2026","Influencer Marketing Trends June 2026",{"x":149,"y":149},0.5,1680,858,"https://www.datocms-assets.com/151374/1780088014-influencer-marketing-trends-blog-post-3.jpg?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1780088014-influencer-marketing-trends-blog-post-3.jpg?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1780088014-influencer-marketing-trends-blog-post-3.jpg?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":156,"webpSrcSet":24,"sizes":157,"src":158,"width":150,"height":151,"aspectRatio":159,"alt":146,"title":147,"base64":160,"bgColor":161},"https://www.datocms-assets.com/151374/1780088014-influencer-marketing-trends-blog-post-3.jpg?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 420w,https://www.datocms-assets.com/151374/1780088014-influencer-marketing-trends-blog-post-3.jpg?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 840w,https://www.datocms-assets.com/151374/1780088014-influencer-marketing-trends-blog-post-3.jpg?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 1260w,https://www.datocms-assets.com/151374/1780088014-influencer-marketing-trends-blog-post-3.jpg?auto=format&fit=max&h=2440&q=85&w=2440 1680w","(max-width: 1680px) 100vw, 1680px","https://www.datocms-assets.com/151374/1780088014-influencer-marketing-trends-blog-post-3.jpg?auto=format&fit=max&h=2440&q=85&w=2440",1.9580419580419581,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhAQDQgLCg0ODg0ODg0NDxENDREYFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDscFhw7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwQG/8QAGxAAAgIDAQAAAAAAAAAAAAAAAAMCEQESEzH/xAAXAQADAQAAAAAAAAAAAAAAAAADBAYC/8QAGhEAAgMBAQAAAAAAAAAAAAAAAgMAEjERBP/aAAwDAQACEQMRAD8A2zXZol7Z2L2qjRNyjt4S/nYquTSyHkYp2aAcpUaARaxVsgyIez//2Q==","#eb5a2f",{"relatedText":163},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://reachnewengen.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339434800]