[{"data":1,"prerenderedAt":175},["ShallowReactive",2],{"insight-digiday-here-are-linda-yaccarinos-likely-top-priorities-as-twitters-new-ceo":3},{"page":4,"related":111,"index":173},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":11,"author":10,"categories":12,"contributors":21,"content":22,"thumbnailStyle":95,"schemaTypes":106,"schemaCustom":107,"faqs":10,"seo":108},"AEaRCeLBQzK2hIjPsu5jAA","2025-03-06T21:29:04+00:00","2026-02-17T15:42:04+00:00","Digiday: Here Are Linda Yaccarino’s Likely Top Priorities as Twitter’s New CEO","digiday-here-are-linda-yaccarinos-likely-top-priorities-as-twitters-new-ceo",null,"2023-05-17",[13,17],{"id":14,"slug":15,"title":16},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",{"id":18,"slug":19,"title":20},"dejocGuSQ1is-VTx8SAXBQ","platform","Platform",[],{"value":23,"blocks":94},{"schema":24,"document":25},"dast",{"type":26,"children":27},"root",[28,36,48,71,75,86],{"type":29,"children":30},"paragraph",[31],{"type":32,"marks":33,"value":35},"span",[34],"emphasis","*The following is a summary of the Digiday article, “Here are Linda Yaccarino’s likely top priorities as Twitter’s new CEO,” published on May 17th, 2023.",{"type":29,"children":37},[38,40,46],{"type":32,"value":39},"Seattle, WA - Last week, Elon Musk ",{"url":41,"type":42,"children":43},"https://twitter.com/elonmusk/status/1657050349608501249?s=20","link",[44],{"type":32,"value":45},"took to Twitter",{"type":32,"value":47}," to announce the appointment of Lisa Yaccarino, who will replace him as the company’s CEO. It’s a long road ahead for Yaccarino, who is tasked with righting the ship and getting advertisers back on board with Twitter. In this article, industry leaders shared their predictions for what they believe Yaccarino will focus on in the coming months:",{"type":49,"style":50,"children":51},"list","bulleted",[52,59,65],{"type":53,"children":54},"listItem",[55],{"type":29,"children":56},[57],{"type":32,"value":58},"Rebuild and recruit new talent for teams across the organization, with a focus on sales",{"type":53,"children":60},[61],{"type":29,"children":62},[63],{"type":32,"value":64},"Expand and monetize Twitter’s video capabilities",{"type":53,"children":66},[67],{"type":29,"children":68},[69],{"type":32,"value":70},"Attempt to rein in Musk to assuage and attract advertisers",{"type":29,"children":72},[73],{"type":32,"value":74},"“After all, if Yaccarino truly has full control over the reins, it will be a long road to return to previous revenue levels,” says Adam Telian, VP of Performance Marketing at New Engen.",{"type":29,"children":76},[77,79,84],{"type":32,"value":78},"Read the ",{"url":80,"type":42,"children":81},"https://digiday.com/marketing/here-linda-yaccarinos-likely-top-priorities-as-twitters-new-ceo/",[82],{"type":32,"value":83},"full article on Digiday",{"type":32,"value":85},".\n",{"type":29,"children":87},[88,92],{"type":32,"marks":89,"value":91},[90],"strong","About Digiday",{"type":32,"value":93},"\nDigiday is a media company and community for digital media, marketing, and advertising professionals. We cover the industry with expertise, depth, and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences, and resources for our industry. Digiday is a Digiday Media brand.",[],{"id":96,"type":97,"image":98,"photo":100,"logo":102,"bg":104},"cc1C_z0VR-OeX1awNY3Pkw","thumbnail_media_mention_block",{"thumbnail":99},"https://www.datocms-assets.com/151374/1741296455-digiday-twitter-money.png?auto=format&fit=max&h=600&q=85&w=700",{"url":101},"https://www.datocms-assets.com/151374/1741207484-kelly-dye.png",{"url":103},"https://www.datocms-assets.com/151374/1741892294-digiday-logo-edited.png",{"hex":105},"#242424",[],"",{"title":109,"description":110,"image":10},"Digiday: Here are Linda Yaccarino's Likely Top | New Engen","Featured in Digiday: Here are Linda Yaccarino's Likely Top Priorities as Twitter's New CEO. Read New Engen's perspective and key takeaways for brands.",[112,129,159],{"slug":113,"title":114,"date":115,"categories":116,"thumbnail":10,"thumbnailStyle":121},"new-engen-is-a-four-time-honoree-on-the-inc-5000-fastest-growing-list","New Engen Is a Four-Time Honoree on the Inc. 5000 Fastest Growing List","2024-08-14",[117],{"id":118,"slug":119,"title":120},"X8w_7NaSR0O20sn8lR9DAA","awards","Awards",{"id":122,"type":123,"logo":124,"bg":126,"badge":128},"T1PXHwdtQWquAC5m4e0ckg","thumbnail_award_block",{"url":125},"https://www.datocms-assets.com/151374/1741892083-inc5000-logo-edited.png",{"hex":127},"#CCE0D9","Winner",{"slug":130,"title":131,"date":132,"categories":133,"thumbnail":142,"thumbnailStyle":10},"january-2026-tiktok-trends","January 2026 TikTok Trends: Viral Moments You Need to Know","2025-12-29",[134,138],{"id":135,"slug":136,"title":137},"B0y1WBnOS32UYm7_kNLcPQ","trends","Trends",{"id":139,"slug":140,"title":141},"LbuHh1WgRAydUNn_o9U0-w","tiktok","TikTok",{"alt":143,"title":144,"focalPoint":145,"width":147,"height":148,"thumbnail":149,"small":150,"medium":151,"responsiveImage":152},"Two champagne glasses clinking in front of a rising growth arrow, symbolizing viral success and celebratory trends in January 2026 TikTok culture.","january-2026-tiktok-trends-thumbnail",{"x":146,"y":146},0.5,1200,676,"https://www.datocms-assets.com/151374/1767034065-ne_blog_thumbnails_january_v1.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1767034065-ne_blog_thumbnails_january_v1.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1767034065-ne_blog_thumbnails_january_v1.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":153,"webpSrcSet":107,"sizes":154,"src":155,"width":147,"height":148,"aspectRatio":156,"alt":143,"title":144,"base64":157,"bgColor":158},"https://www.datocms-assets.com/151374/1767034065-ne_blog_thumbnails_january_v1.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 300w,https://www.datocms-assets.com/151374/1767034065-ne_blog_thumbnails_january_v1.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 600w,https://www.datocms-assets.com/151374/1767034065-ne_blog_thumbnails_january_v1.png?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 900w,https://www.datocms-assets.com/151374/1767034065-ne_blog_thumbnails_january_v1.png?auto=format&fit=max&h=2440&q=85&w=2440 1200w","(max-width: 1200px) 100vw, 1200px","https://www.datocms-assets.com/151374/1767034065-ne_blog_thumbnails_january_v1.png?auto=format&fit=max&h=2440&q=85&w=2440",1.7751479289940828,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgODxIQDh4ODg0NDhYNDg0YFxUcGCIVFhUmHysjHR0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAkQHDsoIig7Ozs7Ozs7LzsvLy8vLy8vLy87Ly8vOzsvOy8vLy8vLy8vOzsvLy8vLy8vOy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAYAAADAQEAAAAAAAAAAAAAAAABBAUDAP/EAB0QAAIDAAIDAAAAAAAAAAAAAAABAgMRBEEFFCH/xAAXAQADAQAAAAAAAAAAAAAAAAAEBQYD/8QAGxEAAQQDAAAAAAAAAAAAAAAAAQACERIDBCH/2gAMAwEAAhEDEQA/AMFB3SSKr8fF8Td6Jeuv6hyXNs9bBi+0qK1jiqZCVdSq1JgBBu3W2caAGEJkcy3Av//Z","#05a5a7",{"slug":160,"title":161,"date":162,"categories":163,"thumbnail":10,"thumbnailStyle":166},"digiday-taking-stock-of-snapchats-ad-turnaround-one-data-point-at-a-time","Digiday: Taking stock of Snapchat’s ad turnaround, one data point at a time","2023-07-26",[164,165],{"id":14,"slug":15,"title":16},{"id":18,"slug":19,"title":20},{"id":167,"type":97,"image":168,"photo":170,"logo":171,"bg":172},"B9E9hZRcT46LpndcYmCUkg",{"thumbnail":169},"https://www.datocms-assets.com/151374/1741131695-digiday-snapchat-money.png?auto=format&fit=max&h=600&q=85&w=700",{"url":101},{"url":103},{"hex":105},{"relatedText":174},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://reachnewengen.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339432596]